You’re missing out if you don’t open this
September 5, 2018 by Scott Brinker
It’s still okay to color outside the lines in marketing.
“When you’re used to being prepared to reject conventional wisdom, it leaves you open to learn more.” – Mayim Bialik
Marketing is evolving too quickly to bet your company’s performance and your career on “conventional wisdom.” Come to MarTech® in Boston, October 1-3, for a different point of view.
Conventional wisdom: The hardest part of software-powered marketing is implementing technology.
MarTech’s POV: Technology is child’s play compared to retooling the talent. Hear from marketing pioneers who are reimagining their process and upgrading their teams.
Conventional wisdom: With consolidation of martech accelerating, choosing applications for your martech stack will be simplified.
MarTech’s POV: Not so fast, Lucy. M&A activity is brisk, but the underlying trends in marketing and software inexorably favor expansion. You’re going to have more martech to choose from in the future!
Conventional wisdom: Executing martech requires an entirely new set of skills.
MarTech’s POV: Training? Maybe. An entirely new set of skills? No way.
Fundamentals matter… perhaps more than ever. If you are an American football fan, think “block and tackle.” Prefer a music analogy? Perfect your scales. It’s the same for marketers. While emerging martech brings new capabilities, it’s still our job to deliver great experiences, drive leads, and engage customers and prospects.
Attend MarTech for 60+ presentations and 10 keynotes that debunk conventional wisdom and inspire you to color outside the lines. See the complete MarTech agenda.
Don’t miss MarTech. Here are 3 ways to attend…
Book an All Access pass and save $150 on all sessions, keynotes, networking, breakfasts, lunches, snacks, Expo Hall access, and free WiFi.
Maximize the value of attending by including a half-day MarTech workshop. Choose from these deep-dive topics:
- The Right Way to Buy Marketing Technology
- Agile Marketing Advantage
- Creating Connected Experiences
- Using CDP to Make the Most of Your Customer Data
Evaluating marketing solutions? Pick up a value-priced Expo+ pass. The MarTech Expo Hall is the perfect place to meet and learn from more than 70+ leading martech solutions providers and attend presentations in the Discover MarTech Theater.