What Can You Expect At MarTech®?

MarTech is a vendor-agnostic forum for understanding the breadth of marketing technologies and how organizations can effectively integrate them into their marketing strategy and operations.

We create an inspiring, cross-pollinating environment that transcends the traditional boundaries between marketing and technology, and encourages creative collaboration across the organization. MarTech is a conference for the growing community of senior-level hybrid professionals who are both marketing-savvy and tech-savvy: marketing technologists, creative technologists, growth hackers, data scientists, and digital strategists.

Together, we’ll explore a broad range of important marketing technology issues and ideas while going deep in the content of each presentation. No fluff. No hidden agendas. No sales pitches. Period.



Coming Up At MarTech: April 23 – 25, 2018

Here’s a look at some of the things we’re most excited for…

Keynotes! We are thrilled to host four highly-anticipated keynotes, featuring truly innovative marketers in powerful roles: Holly Rollo, CMO at RSA, Scott Brinker, chiefmartec.com, Madeline Delianides, former Executive Director Marketing Technology, Creative Production & Operations at the New York Times, Adelyn Zhou, CMO of TOPBOTS, Anand Thaker, CEO & Founder of IntelliPhi,  Jason Heller, Partner and Global Lead on Digital Marketing Operations at McKinsey & Company, Elissa Fink, CMO of Tableau, Wade Foster, CEO of Zapier, and Linden Tibbets, CEO of IFTTT.

Sessions! Keynotes aside, the agenda is bursting with invaluable information spread across four dedicated tracks and 50+ sessions. Here’s a sneak peek:

  • Flawed to Formidable: Converting How VMware Measures Marketing’s B2B Impact
  • The Power of the Crowd: How to Build, Analyze, and Activate Your User Community
  • Transforming the Customer Lifecycle through Account-Based Marketing
  • The Path to Martech Consolidation May Be Diversification
  • Marketing in a Blockchain World: Executing with Greater Accountability, Transparency, Responsiveness, and Agility
  • Navigating the CDP Landscape
  • The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using MarTech
  • How Palo Alto’s Marketing Ops Team Wins Awards from Finance
  • Marketing Innovation is not an Oxymoron

See the full agenda here.

Networking! MarTech offers fabulous opportunities to learn from and train with industry experts, but equally important to any conference experience is the ability to network, build relationships, and forge professional friendships. Check out what’s on tap for our San Jose event:

  • Speed networking! Mingle with fellow attendees in bite-sized bursts. Make dozens of contacts in mere moments.
  • The Stackies! See your peers’ Marketing Stack submissions and celebrate the lucky winners.
  • Cocktail receptions! Keep the good times going with complimentary drinks and tasty snacks in the Expo Hall, where you can meet with friendly vendors or catch up with attendees and speakers.

Who Should Attend MarTech?

MarTech is for senior marketing, technology, and digital executives and experts at the intersection of marketing, technology, and customer experience. If you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping of modern marketing, this conference is for you.

Executives who should attend include: Chief Marketing Officers, Chief Digital Officers, Chief Marketing Technologists, Chief Marketing Technology Officers, Chief Strategy Officers, Chief Innovation Officers, Chief Experience Officers, Chief Customer Officers, VP/Director Marketing, VP/Director Technology, VP/Director Digital Marketing, VP/Director Digital Strategy, VP/Director Customer Intelligence, VP/Director Marketing Technology, VP/Director Marketing Innovation, VP/Director Marketing Operations, VP/Director Marketing Analytics, VP/Director Demand Generation, VP/Director Growth, VP/Director Product Marketing, VP/Director CRM, VP/Director E-commerce, and the list goes on.

Why Should You Attend MarTech?

Here are some of our favorite reasons as to why you should join us for the next MarTech event:

MarTech connects the dots.

“I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.”
Sue Haddrill – Nestle Purina PetCare

You’ll learn from martech superstars.

Speakers make the conference, and MarTech delivers the experts from brands, agencies, and integrators. MarTech Program Chair Scott Brinker personally selects those eager to help you understand, implement, and integrate marketing technologies, rethinking your marketing strategy, and build talent-rich cross-functional marketing teams.

It’s all about you.

MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to address a topic and don’t pay for the privilege. Identifying sessions where vendors pay to present isn’t a mystery; we tell you when they’ve done so.

You’ll meet others like you.

You’ll share strategies, tactics, and experiences with others like you who are charged with dragging their organizations — often kicking and screaming — into the future of marketing. You’ll meet them during breaks, receptions, and networking lunches, and celebrate their accomplishments at The Stackie Awards ceremony. Check out all of our networking events here.

It’s as pleasant as it is productive.

“Ah ha” moments delivered by expert presenters and meeting others like you is just the beginning. You’ll also enjoy productive networking gatherings, discover results-driving and time-saving solutions, plus the conveniences that make attending engaging and exciting: great meals and snacks, free WiFi, and a friendly environment.

MarTech is better with your teammates and colleagues.

Your team is talented and has diverse backgrounds and skills, but sometimes getting everyone on the same page is difficult. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for rapid progress. We even offer special rates for teams!

It’s programmed with passion by Chair Scott Brinker.

Scott has chronicled the rise of marketing technology and its impact on marketing strategy, management, and culture on chiefmartec.com since 2008. He also creates the annual Marketing Technology Landscape Supergraphic, and is the author of Hacking Marketing, a guide to marketing management in a software-driven world. No one is more qualified to program, guide, and moderate a marketing technology conference.

It’s an outstanding value… no matter the budget.

We know those attending MarTech have differing needs and budgets. To that end, we offer two different pass options:

  • All Access Passes include the whole conference experience: sessions, keynotes, networking events, breakfasts, lunches, snacks, Expo Hall access, and free WiFi.
  • Expo+ Passes are the ticket for you if discovering and vetting marketing solutions is your goal. You can efficiently evaluate many solutions in a short period of time without endless phone calls or on-site vendor visits.

Rates increase as we get closer to the event, so book early to secure the best rate on either ticket. See today’s rates here!

Curious about MarTech, but still unsure about attending? Check out last year’s speaker presentations, Stackies awards winners, and more on Slideshare.