Where do you sit on the “martech is marketing” spectrum?

July 29, 2019 by Scott Brinker


Martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. Where does your organization fit into this spectrum?

Customer expectations continue to rise. Senior-level marketers like you depend on marketing technology to meet and exceed those demands. As a result, the distinction between marketing and technology is… gone. Marketing is now a digital profession that is indistinguishably intertwined with and supported by marketing technology.

In truth: Martech is marketing.

Bold statement? You bet. But the reality is that martech at all organizations is somewhere on the continuum from “helpful assistance” to “total domination”. (Case in point: McDonald’s.)

I’m curious: Where does your organization fit into this spectrum? Click here to find out.

If you agree that “martech is marketing,” join me and 2,000 senior-level marketers at The MarTech Conference, this September 16-18 in Boston. You’ll access 55+ expert-led sessions loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges.

Ready to register? Pick your ideal pass and book now!

See you in Boston 🙂

Psst… I’m hosting a live Q&A webinar on all-things martech this Thursday, August 15 at 1:00PM. If you have questions, curiosities, or feedback, now’s the time to share! Secure your seat today.

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