April 15-17, 2020 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

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Dive deep with a MarTech® workshop

Extend your experience at the MarTech Conference with an amazing workshop! Choose from a deep dive on agile marketing, customer data platforms, buying marketing technology, creating connected experiences, or building a marketing team with talent optimization. These intensive educational sessions offer best-practices training plus invaluable networking opportunities and are sequenced and led by a recognized expert in each field.

Stay tuned for the full lineup of workshops coming to MarTech in the Spring of 2020!

Nearly everyone attending MarTech is planning to implement a new technology solution in the next year. But what are best practices for evaluating technologies, choosing vendors, and getting your colleagues on board with the process? Tony Byrne will answer those questions and more in this in-depth workshop.

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Most marketers, if you really push them, admit that their data is a mess. If you’re one of them, join David Raab for a comprehensive dive into customer data platforms: what are they, why you need one, choosing the right solution, and preparing the business case for adoption.

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The pace of marketing is accelerating. And marketing teams need to keep pace. This workshop will show you how to do just that! Marketing pioneer Andrea Fryrear will show you how adopting “agile” and “lean” methods will lead to better marketing results.

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SOLD OUT! Want to get the full payoff from your marketing technology investments? Aligning them with your customer experience strategy and digital execution. Attend this workshop for practical frameworks and models to identify and fix cracks in your digital customer experience.

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Great marketing results start with a great marketing team. How do you know that the team you have in place is capable of achieving optimal results? Attend this workshop to learn a Talent Design & Optimization framework so you can strategically design your team, align team members to your culture and goals, hire purposefully, and manage the team smartly as your business grows.

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For marketing teams concerned with the GDPR and ePrivacy compliance, new record-keeping requirements brought on by these disruptive regulations has prioritized the need for organizations to obtain valid consent and generate an accurate audit trail.

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