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Why Should You Attend MarTech?

Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.

But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.

The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.

In short: Martech is marketing.

Join us at The MarTech Conference to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...

  • Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools

  • Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes

  • Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals

  • Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners

  • Using technology to help you focus on strategy and not merely “random acts of marketing” nitty-gritty, operational issues, like...

  • Building a digital marketing operation from the ground up

  • Finding a way to reach your audience in a financially-viable and sustainable manner

  • Getting to a 360-degree view of your customer

  • Creating true multi-touch attribution and the visualization of that system

  • Tracking and attributing revenue to the correct marketing channels

  • Developing a content inventory to enable agile marketing implementation

  • Effectively integrating AI and automation into your marketing ops

  • Tying digital marketing activities to offline sales activity

  • Innovating within a confined budget

  • Maintaining data quality across marketing and sales

  • Overcoming office politics to speed up processes

  • Reporting to too many bosses with different objectives

  • Hiring and nurturing marketing superstars

  • Staying ahead of marketing changes and process

… and so much more. This show was made by modern marketers, for modern marketers.

Need more reasons to attend? Here you go:

  • Real marketers sharing real advice. Senior-level marketers are ready to share unvarnished stories about their marketing challenges and lessons learned. You’ll learn straight from the source what it takes to win in today’s complex marketing ecosystem.

  • No hard sells. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll get high-quality, unbiased content from trusted experts — not sales pitches from software companies. Period.

  • Hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of solutions from market-defining martech companies – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.

  • Meet future talent, clients, and friends. Structured and casual networking opportunities will connect you with a community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.

  • Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save.

  • Save on company training. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, drawn-out, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary.

  • Stay productive on-the-go. “Ah-ha” moments and forging valuable connections with peers is just the beginning. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a welcoming, safe, and friendly environment.

Need help convincing your boss to let you attend? 

We've made it easy with these helpful Get Your Boss On Board resources, including talking points, a pricing breakdown -- even a templated letter.

Meet Your Host, Scott Brinker

The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog,, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.

Rates increase as we get closer to the event, so book early to secure the best price.

Past attendees rave about MarTech...

MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!
Jacob Varghese, FITT
It was, by far, the best conference I've been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.
Elizabeth Murphy, State Street Global Advisors
MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a 'must attend' for every strategist and marketing professional.
Peter Sprenger, Techonomy Europe
MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies' bottom lines, but also our customers' lives.
Melinda Byerley, Vendorsi
Excellent presenters that have vast industry knowledge and were very informative and it's a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.
Shawn McCallum, Dell
Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.
Jane Marchand, DigitaLBi
I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I'm now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.
Rick Murray
One of the best shows I've been to (and been to many). Content focused and on track - rock-star speakers.
Mitchel Ahern, Cantina
Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.
Rohit Parbhakar
It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.
Jennifer Gruniger, Dell
Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.
Adam Arnette, Nobilis Healthcare
Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.
Jeff Bowman, Pecora Corporation
Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.
Bryan Greaves, Truthe
Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.
Candace Jenum, Ion Interactive
Great presentations, learning experiences and thought invoking opportunities... Lots of vendors in one place. And a VERY well orchestrated conference!
Greg Lindout, Amway
Great topics and speakers, valuable interactions with vendors and peers.
John West, Honeywell Sensing & Control
The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it's going.
Keith Holloway,
Terrific content, fantastic speakers and a wealth of learning and affirmation.
Mike Atwood, Wilde Agency
I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.
Sue Haddrill, Nestle Purina PetCare
Vendor agnostic program, and 'how we did it' style presentations that are relevant to our organization needs = a conference program that isn't currently available anywhere else.

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