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Customer expectations are rising. Marketing technology -- martech -- is the key to meeting and exceeding those demands. Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.
But it doesn’t stop there. New technologies (A.I., anyone?) are disrupting traditional marketing. Amplifying it. Transforming it. Redefining it.
The distinction between marketing and technology has been erased. Marketing has become a digital profession that is indistinguishably intertwined with and supported by marketing technology.
In short: Martech is marketing.
Join us at The MarTech Conference to become a master of marketing in the digital age. You’ll connect with a thriving community of senior-level marketers while participating in an expertly-crafted program loaded with creative, real-world, vendor-agnostic solutions and actionable tactics for overcoming sticky marketing challenges, like...
Understanding how to select the right marketing technology tools to reach my company goals and how to prove ROI for those tools
Gathering, cleaning, organizing, and analyzing data that informs actions and delivers desired outcomes
Aligning marketing and sales teams so that each member understands their unique role and are working together toward the same goals
Finding new and innovative ways to surprise, delight and engage customers, prospects, and partners
Using technology to help you focus on strategy and not merely “random acts of marketing”
...plus nitty-gritty, operational issues, like...
Building a digital marketing operation from the ground up
Finding a way to reach your audience in a financially-viable and sustainable manner
Getting to a 360-degree view of your customer
Creating true multi-touch attribution and the visualization of that system
Tracking and attributing revenue to the correct marketing channels
Developing a content inventory to enable agile marketing implementation
Effectively integrating AI and automation into your marketing ops
Tying digital marketing activities to offline sales activity
Innovating within a confined budget
Maintaining data quality across marketing and sales
Overcoming office politics to speed up processes
Reporting to too many bosses with different objectives
Hiring and nurturing marketing superstars
Staying ahead of marketing changes and process
… and so much more. This show was made by modern marketers, for modern marketers.
Real marketers sharing real advice. Senior-level marketers are ready to share unvarnished stories about their marketing challenges and lessons learned. You’ll learn straight from the source what it takes to win in today’s complex marketing ecosystem.
No hard sells. MarTech is independent and vendor-agnostic. We don’t have axes to grind or sales targets to meet when it comes to any technology or platform. That means you’ll get high-quality, unbiased content from trusted experts — not sales pitches from software companies. Period.
Hundreds of martech solutions. The Expo Hall is stacked (pun intended?) with hundreds of solutions from market-defining martech companies – quickly and efficiently evaluate them all in one place. Visit the Discover MarTech Theater and Solutions Track for exhibitor case studies, demos, and more.
Meet future talent, clients, and friends. Structured and casual networking opportunities will connect you with a community of smart, engaged, passionate marketers eager to exchange ideas, experiences, and advice. Growing your professional network has never been easier.
Unify your departments. Your team has diverse backgrounds and skills — getting everyone on the same page is essential. Attending together will unite your crew with a common experience and vocabulary, and provide the foundation for continued success. Bonus: The more you send, the more you save.
Save on company training. Investing a few focused days at MarTech could be a game-changing educational experience for your organization. Forget long, drawn-out, expensive training programs. You’ll bring home actionable tactics, specific insights, and invaluable connections that will set you up for long-term success. Hungry for more? Add a half-day pre-conference workshop to your itinerary.
Stay productive on-the-go. “Ah-ha” moments and forging valuable connections with peers is just the beginning. You’ll access delicious breakfasts, hot lunches, and tasty snacks – and stay productive with complimentary WiFi throughout the entire conference space. And you can enjoy all of this in a welcoming, safe, and friendly environment.
We've made it easy with these helpful Get Your Boss On Board resources, including talking points, a pricing breakdown -- even a templated letter.
The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.
This is one of the best events in the MarTech space, bridging the gap between innovation and industry.
Really interesting content, such a good variety – and love the on-demand aspect as well as live features. Thank you for providing such high-value content for free! Such a great resource.
This was a great event with a cross-functional perspective. Many insights and lessons learned that I will take into the future.
Amazing speakers and amazing insights into where the industry is going. I’ll be sure to refer to future events! Thank you!
I always forward and recommend your sessions to my co-workers.
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology. I'm hard-pressed to find another conference I've benefited so much from.
Love all the resources and downloadable content! I also love the on-demand options after.
Love the topics, the presenters, and how professional the entire conference is. Thank you for creating such an amazing event.
Love the industry knowledge, especially for people who are new to the field. The fact that it's free is especially great, I love it when knowledge is free and accessible. Highly recommended to anyone looking to learn more about industry trends.
The ability to go and watch sessions online when I have the time is invaluable to me. Excellent!
The lessons were a perfect length to fit in a busy work day and the documents to download and save are a fabulous thing to use as tools. Thank you!
Great content that I could apply to my marketing role. Thanks so much!
This was the best virtual event I've attended and rivals live marketing conferences too - excellent speakers, great content, perfect platform, zero tech problems. I'm obsessed.
I was super impressed by the meatiness of the content this conference had to offer. I learned so much valuable information on personalization and first-party data. I cannot wait to package these new insights for both our internal teams and clients. I will definitely be attending next year!
I love the chance to revisit the talks… if one has to step out for some reason for a few moments. Perfect :-)
MarTech events have proven to be "best in class" for professionals in the advertising industry who need to keep up with marketing, sales, and technology trends, principles, and processes in our industry.
All and all a very professional and high-level knowledge-sharing conference. Can't wait to participate next year. Thank you!
Great content. One of those events where you actually learn something rather than professionals just covering basic stuff that everyone already knows about.
The sessions were very enlightening and educational, and demonstrated how we could use the material immediately in our everyday world.
This was absolutely the best marketing conference I've ever attended.
I loved the short topics that provided enough information but were able to fit multiple ones within my day full of meetings.
You discussed key trends in an insightful way; I enjoyed the line-up. And you kept the session short and provided many breaks. A well-organized event!
One of the best virtual conferences I've ever attended. I loved how quick the sessions were, the perfect amount of break time between them, FANTASTIC topics covered… and excellent speakers. Thanks so much!
Good conference with much less over-the-top promotion from speakers than I’ve seen at other events. Keep up the good work.
I truly appreciate your sharing and providing a space for continued learning in this ever-changing sphere.
Great content and having the replay available to share is critical.
I really enjoyed being able to set up my own schedule for the day, and I enjoyed every segment. I got a lot out of it and am bringing some of the ideas back to my own team to hopefully implement.
Fantastic conference with great sessions.
Very much liked the format and the frictionless experience to participate.
Great conference, super valuable!
I liked the content - it was really useful to my business.
A lot of great presenters and information. I wish I had an entire day dedicated to listening.
Great but concise and digestible content.
This is my first time attending The MarTech Conference, and in my experience, I think the event was a complete success, especially with the valuable content provided and shared by each speaker (presenter). Happy I joined in to learn with you all.
Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional experience. I still have some sessions to watch and it's so nice I'm able to do that at my own pace. Since the conference had this much flexibility, I was able to share it with my full Marketing Tech team as well.
I like that you provided a free virtual event. Even better, each speaker had downloadable assets that you can review later. Nicely done.
Great, well-prepared, presentations that cause you to think, dream, and plan. What's not to like!
MarTech was great and full of helpful information and familiarization with companies that can help meet the needs of current gaps in the marketing realms. Thank you for the time and effort put into this and will definitely be looking into what will be available for the fall!
Great topics and availability of info on-demand was awesome.
I like the online and on-demand nature of the program. There were different tracks throughout and I could customize the sessions I wanted to attend and then watch additional sessions as time allowed on-demand.