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How you manage your customer data depends on your business goals and strategy. At this workshop, we’ll start with a process to understand your overall business, uncover the implicit or explicit strategy driving business decisions, and relate that strategy to decisions about marketing programs and resources. Then, we’ll look at how to document your existing marketing systems and identify the functions you may need to add or improve.
Register today to ensure your spot. Seating is limited.
Here are the two ways to attend:
Now to Feb. 10
Feb. 11 - Mar. 17
Mar. 18 - Apr. 22
|3-Pack - Save 10%||TBD||TBD||TBD||TBD|
|6-Pack - Save 15%||TBD||TBD||TBD||TBD|
|12-Pack - Save 20%||TBD||TBD||TBD||TBD|
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.