Workfront is the enterprise platform for modern work management designed to help creative and technical teams unleash their value by focusing on the right work, doing their best work, and delivering that work faster than ever before.

Easily integrate tools, teams, and your entire enterprise in a single, cross-functional system so you can successfully tackle digital transformation initiatives. Collaborate with distributed teams, manage assets, and get visibility into every aspect of your workflow through a modern, agile and connected platform. See why over 200,000 knowledge workers at organizations like Starbucks, Cisco, Facebook and Prudential trust Workfront as their operational system of record at www.workfront.com

Categories: Project & Workflow Management, Marketing Resource Management, Marketing Operations Management

The world’s most innovative and respected brands confidently rely on Brightcove to solve their most demanding video communications challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. Brightcove is an industry-leading suite of cloud video products.

Categories: Video Marketing Platform, Analytics, Marketing Cloud/Platform

IBM Watson Marketing is the world's leading AI-powered marketing platform. Harness your data to deliver competitive advantage by getting actionable insights that lead to better customer understanding. With Watson Marketing, marketers can deliver resonant, personalized experiences at scale while freeing themselves to be more innovative and creative.

Categories: Customer Experience, Marketing Cloud/Platform, Analytics

Lytics offers the only enterprise-grade Customer Data Platform (CDP) used by The Economist, Dr. Martens, Atlassian, and Nestle. With machine learning, Lytics’ CDP makes customer experiences more relevant and profitable. Lytics is headquartered in Portland, Ore. Learn more at Lytics.com.

Categories: Data Mgmt/Customer Data Platform, Marketing Cloud/Platform, Optimization & Personalization

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and the California Consumer Privacy Act. The software, available in 50+ languages, is backed by over 20 awarded patents and can be deployed in an EU cloud or on-premise. The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organisation to demonstrate compliance to regulators and auditors.

Categories: Data Mgmt/Customer Data Platform, Marketing Operations Management, Project & Workflow Management

Pantheon puts the power of the Internet in the hands of developers and marketing teams, delivering rock-solid hosting along with the most complete platform for professional website creation. We’ve built the world’s best website management platform—one that gives web teams all of the developer tools, hosting, scaling, performance, workflow, and automation they need to build the best websites in the world. Pantheon powers 200,000 websites, serving billions of pageviews per month. For more information, visit www.pantheon.io.

Categories: CMS, Marketing Cloud/Platform, Marketing Operations Management

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.

Categories: Business/Customer Intelligence, Optimization & Personalization, Data Mgmt/Customer Data Platform

Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

Categories: CMS, Marketing Cloud/Platform, Optimization & Personalization

Simple. Powerful. Affordable. Act-On is the leading provider of cloud-based integrated marketing automation software for small and mid-size businesses, helping 2700+ companies to tie inbound, outbound and nurturing programs together across email, web, mobile and social. Marketers can manage all of their online marketing efforts from a single dashboard that can be seamlessly integrated with CRM so that sales can have access into various marketing functions. Act-On's fresh approach to marketing automation and intuitive design gives its users full functionality without the complexity other systems impose and makes campaign creation and program execution easier and faster. Act-On also offers a best-in-class professional services team, around the clock customer support and the APEX ecosystem of partners to provide clients with the tools they need to achieve marketing success.

Categories: Marketing Automation Software, Optimization & Personalization, E-Mail Solutions

Recognized as a leader in the marketing and sales automation space, ActiveCampaign helps businesses grow by strengthening their relationship with customers utilizing a blend of automation and human touch. Companies are able to automate many behind the scenes processes and communicate with their customers across channels with personalized, intelligence-driven messages.

Categories: Marketing Automation Software,

Founded in 2007 by former Microsoft technical architects, we’re China’s
largest SEM and SEO agency. We’re also the largest partner of China’s
leading search engine Baidu and Tencent’s Qihoo 360, as well as their
first certified international partner in North America.
We own the most influential mobile ad network in China, covering 90%
of all Chinese iOS users. Our proprietary Demand Side Platform (DSP)
OneDesk is connected to all of China’s largest ad networks and
generates over 6 billion daily impressions.
We manage 1000+ premium digital campaigns in China, and have
2000+ global advertisers and agencies using our software.

Categories: Agency Services, SEO Agency

AdStage empowers marketers to make decisions that drive business growth with closed-loop reporting and automation. AdStage brings all advertising data and conversion data into one platform giving marketers the ability to quickly visualize, analyze, report, and optimize their ad performance.

Categories: PPC Media, Social Analytics, Attribution & Performance

We transform the user experiences of tomorrow. Aesir is an all-in-one digital platform with native business intelligence, lead generation, email/marketing automation, and cross-channel delivery capabilities. Aesir contains everything you need to create, evolve and perfect your online presence with built-in website creation and automatic content personalisation. Using a great depth of control and creative freedom at no cost to usability, your business can deliver optimised workflows and faster, more reliable results! We offer partnerships to companies that share our vision for the future. Join the global Aesir Network today and discover a whole new way to work and grow with the power of Context Marketing.

Categories: Business/Customer Intelligence, Marketing Automation Software, Optimization & Personalization

Allocadia empowers marketers to run marketing more effectively by providing them with greater control over their marketing investments, plans, and results. The recognized leader in Marketing Performance Management (MPM), Allocadia is a core technology for more than 200 customers, and 10,000 marketers worldwide. To-date companies like Microsoft, Juniper Networks, VMware, Red Hat and Charles Schwab have managed over $25 billion marketing dollars within Allocadia. To learn how you can #RunMarketing, visit Allocadia.com.

Categories: Attribution & Performance, Marketing Resource Management

Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them.

Categories: Digital Asset Management, Marketing Operations Management, Marketing Cloud/Platform

Aquent offers a broad range of staffing services to help global companies add marketing, creative and digital expertise to their organizations and achieve higher quality creative work. To learn more about Aquent's full range of services-including Aquent Studios, Aquent Gymnasium for online training, and our cloud-based solutions- visit: http://aquent.com.

Vitamin T matches the best creative talent with the best creative companies on a freelance and direct hire basis- and guarantees every match 110%. Whether you're a stellar employer or an amazing talent, we're here to help! To learn more, please visit: http://vitamintalent.com/.

RoboHead is a web-based project management solution specifically created for in-house marketing and creatives.  If you need to manage people, dates, deadlines as well as the review and sign-off of your creative deliverables, check us out at: http://robohead.net

Categories: Agency Services, Marketing Resource Management, Professional Svcs (system integration, consulting)

Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results

Categories: Data Mgmt/Customer Data Platform, Marketing Cloud/Platform, Analytics

Bear Group is an eleven-year-old, web development firm based in Seattle, Washington. We are technical project managers, solutions architects, and web operations experts who specifically work with marketing teams, integrating tools and platforms into their marketing strategies and helping them navigate the marketing technology landscape. Our clients are marketing leaders and marketing teams. We are well aligned, understand marketing principles, and can provide the technical knowledge needed to successfully compete in the digital landscape. We specialize in using open-source technologies to build content management systems, custom branded eCommerce stores, and digital marketing technology integrations for enterprise-level companies.

Categories: Agency Services, Business/Customer Intelligence

Bilin Technology helps unleash the true potential for B2B companies. We arm your sales and marketing teams with high quality, behavioral leads based upon our proprietary AI technologies. Our platform monitors and collects billions of user events on the Internet daily all over the globe, using AI to predict buyer’s intent at each stage of the purchasing funnel. We provide full transparency and insight for your sales team to talk to prospects confidently. Our user-friendly interface and daily updated statistics gives you full control of B2B sales and marketing at your fingertips.

Categories: Sales Enablement, Predictive Analytics, Business/Customer Intelligence

Bizible leads the B2B marketing performance management space with revenue attribution and planning products. With sophisticated omnichannel, every-touch attribution technology, Bizible delivers unparalleled performance insights about all revenue-generating efforts, including demand gen, inbound marketing, account-based marketing, and outbound sales.

Founded in 2011, Bizible today helps marketers at more than 300 companies worldwide discover their customer journey, lead digital transformation, and power growth. Learn more at bizible.com.

Categories: Attribution & Performance, Marketing Operations Management, Marketing Resource Management

Brandle® provides flexible tools for companies to efficiently discover and manage their digital brands, identities, and relationships. The Brandle® Presence Manager is a social media governance and web presence management solution that allows you to:

• Discover fraudulent and stale branded accounts with a continuous web and social media audit
• Inventory and manage the accounts and websites you care about most
• Organize teams, business units, and roles around a centralized living inventory
• Monitor your digital brand landscape for regulatory and corporate compliance
• Tag and report on your social and digital footprint, and more.

Brandle is the easiest way to Audit, Inventory, Monitor & Patrol the web for points-of-presence representing or associating with your company and brands! 

Categories: Social Media Management Software, Marketing Resource Management, Social Infrastructure (loyalty, reviews, SSO)

The world’s most innovative and respected brands confidently rely on Brightcove to solve their most demanding video communications challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. Brightcove is an industry-leading suite of cloud video products.

Categories: Video Marketing Platform, Analytics, Marketing Cloud/Platform

BrightFunnel helps B2B marketers measure revenue impact, optimize campaign execution, and align with their sales counterparts. Through an account-based, multi-touch attribution engine, BrightFunnel provides marketers with a connected view of the customer journey. With BrightFunnel’s full-funnel reporting suite, marketers can make strategic, data-driven decisions and more effectively orchestrate the entire customer journey.

Categories: Attribution & Performance, Analytics

Real customers start with real emails. Real emails start with BriteVerify. BriteVerify Email Verification ensures that an email address actually exists in real-time without ever sending a message. Our Email Verification API can be added in minutes to anywhere potential customers are signing up, including web forms, landing pages, Point-of-Sale systems and mobile devices. Over 15% of the emails used in marketing lists are invalid. Sending to fake emails causes your messages to be flagged as SPAM. Use BriteVerify Email List Verification to increase inbox deliverability and Sender Score reputation.

Categories: Data Mgmt/Customer Data Platform, E-Mail Solutions, Marketing Cloud/Platform

San Francisco-based, Canto offers the most scalable, hassle-free and cost-efficient digital asset management (DAM) system. Canto integrates with productivity tools to streamline digital workflows and keep assets secure. As a global company, Canto not only leads the digital asset management industry with over 25 years of experience solving customer challenges, but also disrupts the DAM market by offering a modern and simple, yet powerful cloud-based SaaS DAM system for marketing teams to organize, centralize and share important visual content.

Categories: Digital Asset Management, Collaboration, Sales Enablement

Certain is the leading provider of enterprise Event Automation software to the Fortune 1000. Our software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible event ROI. Headquartered in San Francisco, with offices in North America, Europe and the Pacific Rim, Certain partners with hundreds of enterprise and event management companies across tens of thousands of events with millions of attendees to deliver flawless events.

Categories: Customer Experience, Data Mgmt/Customer Data Platform, Event & Meeting Solutions

Chetu offers custom software development & analytics reporting services to the marketing automation industry. The company is a premiere long-term, back-end developer, housing elite programmers with expertise in targeted messaging programming including cloud based, on-premises, and mobile platform CMS software solutions for search engine optimization management. Chetu develops robust marketing automation software solutions for lead generation such as lead scoring & nurturing platforms, plus PPC, analytics, SEO Web design, & conversion optimization technology. For more information visit: http://www.chetu.com/Chetu-Landing-Page/Marketing-Automation-Software-Solutions.php

Categories: Business/Customer Intelligence, Analytics, e-Commerce/Shopping Cart

CHILI publish enables digital marketing worldwide with its powerful, online software solution.

CHILI publisher, the Universal Graphics Engine, is an all-encompassing and highly adaptive graphics assets technology. It helps companies of any size streamline the generation of brand-consistent graphic assets for omnichannel use, regardless of market focus. CHILI publisher enables self-servicing, regardless of end users' technical expertise, and it allows lights-out automation .

CHILI publish has its headquarters in Aalst, Belgium, with offices in Chicago and Singapore. www.chili-publish.com.

Categories: Project & Workflow Management, Optimization & Personalization, Digital Asset Management

commercetools is a next-generation software technology company that offers a true cloud commerce platform, providing the building blocks for the new digital commerce age. Our leading-edge API approach helps retailers create brand value by empowering commerce teams to design unique and engaging digital commerce experiences everywhere – today and in the future. Our agile, componentized architecture improves profitability by significantly reducing development time and resources required to migrate to modern commerce technology and meet new customer demands.

The innovative platform design enables commerce possibilities for the future by offering the option to either use the platform's entire set of features or deploy individual services, á la carte over time. This state-of-the-art architecture is the perfect starting point for customized microservices, enabling retailers to significantly reduce time-to-market for innovative commerce functionalities.

Visit www.commercetools.com for more information.

BloomReach is a Silicon Valley firm that brings businesses the first open and intelligent Digital Experience Platform. BloomReach drives customer experience to accelerate the path to conversion, increase revenue, and build customer loyalty.

Categories:

When pilots practice flying airplanes, they use flight simulators. When doctors train, they use models of bodies. When engineers design, they test their ideas in silico before sending them to the factory. When leading companies like Scripps, Toyota, Microsoft, and Whirlpool test ideas and strategies, they use Concentric Market®. Concentric Market® is an advanced analytics platform that forecasts human behavior and empowers business leaders to make smarter strategic decisions. Concentric Market® speeds up your ability to answer critical business questions related to marketing ROI and spend allocation, distribution strategy, pricing or promotion strategy, and product development.

Categories: Attribution & Performance, Predictive Analytics, Business/Customer Intelligence

The Conversica AI-powered sales assistant creates more genuine meetings for your salespeople by politely engaging and qualifying every single lead in a natural, human conversation over email. Leads love the personal touch and respond at a much higher rate than to automated emails from sales or marketing automation systems. Sales gets more quality meetings with less effort because they’re not wasting time chasing leads. Marketing gets a greater return on lead generation spend because more leads turn into sales opportunities. See how Box, Microsoft, CenturyLink, Talend, Five9 and LoanMe are using AI to generate more sales opportunities at conversica.com.

Categories: E-Mail Solutions, Customer Experience, Optimization & Personalization

Datorama, a Salesforce company, is the leading cloud-based, AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers. Marketers use Datorama to bring together all of their data and take action on insights to optimize every marketing investment and activity. Datorama enables more than 3,000 leading global agencies and brands–including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare–to optimize marketing campaigns, automate reporting and make data-driven decisions faster.

To learn more about Datorama, please visit: https://datorama.com/.

Categories: Analytics, Business/Customer Intelligence, Reporting Automation

DemandGen Inc. helps modern marketing organizations optimize operations and maximize the impact and ROI of their technology investments. We offer consulting and integration services, reporting and analytics, campaign execution and other turnkey outsourced solutions, enabling fast execution and tracking of marketing initiatives and campaigns. Our Marketo, Eloqua and Salesforce experts act as extensions of your internal team, rolling up our sleeves and working alongside you to implement best practices and strategies. By applying more than 20 years of experience and leveraging key technology partnerships, we help you improve performance, achieve operational excellence and make marketing matter more in your organization.

Categories: Agency Services, Marketing Automation Software, Marketing Cloud/Platform

Enthusem is an automated direct mail solution that:

• Hyper-personalizes every mailer with imagery specific to each recipient to catch their attention
• Drives the recipient back online to engage with interactive content specific to them
• Tracks each mailer individually so you know exactly who's responding and when
• Integrates with the most popular marketing automation and CRM platforms so you can trigger direct mail at exactly the right time
• Mailers are executed and sent to the printer with minimal effort, oftentimes completely automated

Traditional direct mail yields 0.25% - 1.5% response rates while Enthusem customers experience 4%-12% and a much lower ROI. Enthusem works best when integrated into a larger marketing plan for a solid omni-channel approach.

Visit our booth to hear success stories and to see a demo of how it all works!

Categories: Optimization & Personalization, Marketing Automation Software, Video Marketing Platform

Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement across channels into reality.

Combining in-depth behavioral analytics, a full customer data platform and advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience. Evergage has delivered personalized experiences to more than 2 billion web visitors and users of over 150 organizations, including Lenovo, Endurance International Group, Intuit, Publishers Clearing House, Rue La La, Zumiez and more.

Categories: Optimization & Personalization, Customer Experience, e-Commerce/Shopping Cart

FUEL CYCLE is a mobile-first community platform for supercharging the relationship between brands and customers. From discussion boards and live chats to gamification and rewards management, FUEL CYCLE offers an easily customizable and robust solution for brands and businesses to build high-impact online experiences for their customers. FUEL CYCLE provides customer intelligence for organizations across industries, including media & entertainment, consumer goods, financial services, healthcare, automotive and technology. Brand communities powered by FUEL CYCLE include ELLE, Hertz, UPS, AIG and more. FUEL CYCLE is headquartered in Los Angeles, California. For more information, please visit: www.fuelcycle.com

Categories: Business/Customer Intelligence,

FuelX is the leading commerce indexing company. Our technology leverages real-time data processing and machine learning to predict online shopping behaviors and to drive conversions for the brands that use our digital advertising platform. We are growing our team, and we’re looking for people to join us on our mission to index the world’s commerce data.

Categories: Marketing Automation Software, Attribution & Performance, Marketing Operations Management

Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue. Learn more at www.fullcircleinsights.com. Salesforce, Salesforce AppExchange, Salesforce App Cloud, and others are trademarks of salesforce.com, inc.

Categories: Analytics, Attribution & Performance, Marketing Operations Management

germain APM is a real-time analytics platform (onpremise or cloud) that provides actionable insights about User, Customer, Prospect experience, and bridges the gaps between business and technologies issues. germain started off in 2012 as an Application Performance Monitoring technology platform. eBay was germain APM's first client and has been ever since. American Airlines, General Electric, Pepsi, SKY TV, Tele2, United Healthcare, Volvo (and a few small and mid-sized companies) have been relying on germain APM 24x7 to help understand and improve Prospect Conversion, Customer Retention, User Adoption. germain APM is a “data” platform that can be configured to collect, correlate and visualize any data, in real-time, from and across any technologies, germain APM provides predictive analytics and more. germain APM can be rented between $29 and $5k/month and unlimited support (from top engineers and data scientists) is provided at no additional charge.

We are a bootstrapped startup that is now profitable, growing and 100% funded by its Clients which we thank and cherish everyday!

Categories: Customer Experience, Analytics, Business/Customer Intelligence

Making a video used to be difficult, time-consuming, and expensive. Not anymore! GoAnimate is the leading cloud-based, animated video creation platform. Features such as characters, character actions, backgrounds, props, camera movements, and lip-synced dialogue are all controlled by simple drag & drop tools. Videos are everywhere. Businesses use them for explainer and demo videos, to spruce up video marketing campaigns, create promotional programs, or simply develop creative content. Whatever your use may be, GoAnimate allows users to create videos in an easy and affordable way. Making a video shouldn’t be a drag. It should be drag & drop!

Categories: Content Marketing, Video Marketing Platform, Collaboration

Grazitti Interactive is a digital innovation leader offering end-to-end digital marketing services and solutions. Since 2008, Grazitti Interactive has worked with Fortune 500 companies augmenting their marketing, sales, web development, and digital marketing efforts. As a global consultancy, we have strategic partnerships with technology pioneers like Marketo, Salesforce.com, Alteryx, Adobe, Optimizely, Lithium and Jive. We combine these new platforms with our innovative approaches to provide effective solutions to our clients. Doing this has allowed us to help hundreds of companies to transform their business and save millions.

Categories: Agency Services, Professional Svcs (system integration, consulting), Marketing Operations Management

Grow.com is the #1 BI for SMBs. Grow makes it easy and affordable to visualize and share business performance in real time by uniting data from hundreds of sources, including spreadsheets, databases, and SaaS applications (such as Quickbooks and Salesforce, etc.). Grow data consultants get in the trenches with you to implement your data dashboard and solve your unique challenges. Give your entire team real-time access to game-changing data with fully-customizable metrics and dashboards, and unlimited users. With Grow’s business intelligence software, companies and leaders can become data-driven and accelerate growth to reach their full potential.

Categories: Business/Customer Intelligence, Analytics, Optimization & Personalization

Headquartered in Portland, Oregon, Haatzama Marketing provides services to support growth and highlight the value of marketing and sales contributions. Our team of talented consultants extend the skills and bandwidth of the companies we partner with. For our clients, growth is fueled by strategic sales and marketing operations combined with best in class demand creation. We work best with high performance organizations who understand the value of a solid foundation. Whether you’re just getting started or striving to improve, our system architects, strategists and creatives are here to help.

Categories: Agency Services, Marketing Operations Management, Marketing Automation Software

Whether your business needs one compelling video or a thousand, HapYak’s software is easy to use and brings new levels of interactivity and insight to any video strategy in minutes. With a secure interactivity layer delivered from the cloud, HapYak works with any video player, anywhere, to drive deeper user engagement and monetization. Visit our booth or go online to see why the world’s most successful organizations rely on HapYak every day to enhance their video strategy with personalized data-driven experiences, in-video shopping, choose your own adventure, and more.

Categories: e-Commerce/Shopping Cart, Interactive Content Marketing, Video Marketing Platform

Hive9 helps marketers create the best marketing plan in their company’s history, automatically connected to financials, performance and the total predicted impact on the business. We believe better planning drives better performance, and the value our customers receive is up to 25% of your marketing program budget. The value starts with plan visibility, collaboration and goal setting, aligning your people, activities and spending to your company strategy. We connect actual spending and performance data to ensure no financial surprises and give you the best picture of what is working and the return on your investments. Join industry leaders like GE, Thomson Reuters, Workfront and Dun & Bradstreet in building a better marketing plan! Please come see our speaking event at 4pm on Wednesday, October 4 – 2018 Marketing Planning: The Time to Change is Now! We are also at booth #62 where you can see the solution in action.

Categories: Attribution & Performance, Marketing Operations Management, Marketing Resource Management

B2B Marketers use Hushly Technology to:

1.      Increase website conversion by 50%

2.     Eliminate “Mickey-Mouse” Leads (GDPR, CASL compliant)

3.     Reduce cost per lead by 66%

Categories: Landing Page Optimization, Optimization & Personalization, Content Marketing

IBM Watson Marketing is the world's leading AI-powered marketing platform. Harness your data to deliver competitive advantage by getting actionable insights that lead to better customer understanding. With Watson Marketing, marketers can deliver resonant, personalized experiences at scale while freeing themselves to be more innovative and creative.

Categories: Customer Experience, Marketing Cloud/Platform, Analytics

Instapage is the leader in post-click optimization and enables advertisers and marketers to maximize conversions by allowing them to easily create, optimize, and personalize post-click experiences at scale. With Instablocks™, marketers can build landing pages as quickly as they create ads, and then update these pages in a single click using Global Blocks. With over two million landing pages at an average conversion rate above 22%, Instapage is helping 15,000 customers across 100 countries increase their campaigns’ ROI. A Leader in G2Crowd’s Conversion Rate Optimization, A/B Testing, and Landing Page Software categories, Instapage is ranked #1 in customer satisfaction.

Categories: Landing Page Optimization, Optimization & Personalization, Collaboration

IO Integration is a leading global provider of marketing technology, content, and digital asset management (DAM) solutions for top brands, agencies, and publishers. We help you centralise and automate the processes of creating, producing, managing, sharing, and publishing digital media and marketing communications so you can boost productivity, lower costs, and enhance your brands. We offer solutions for marketing automation, DAM, MAM, brand management, content and customer experience, digital publishing, premedia job-processing, online review and approval, content localisation / translation and job tracking from technology providers including Workfront, censhare, DALIM, and NorthPlains.

Categories: CMS, Customer Experience

ion interactive empowers modern marketers to produce engaging, interactive content marketing that generates higher quality leads. ion provides an agile technology platform and optional services programs. ion’s platform launches, customizes and tests all types of state-of-the-art interactive content marketing experiences without development resources. ion’s interactive infographics, ebooks, assessments, quizzes, lookbooks, interactive white papers, calculators, wizards and configurators deliver competitive differentiation, conversion performance and lead quality for in-house and agency teams.

Categories: Interactive Content Marketing, CMS, Optimization & Personalization

IRIS is the leading SaaS omni-channel marketing and procurement platform for the extended enterprise. IRIS’s proprietary software, GearBox, allows companies and their channel partners to manage a wide array of marketing and procurement tasks from campaign concept to market through an easy-to-use online portal. Designed for corporate governance with local flexibility, GearBox manages collaboration of all stakeholders during campaign development, and optimizes execution throughout the network with comprehensive tools for corporate initiatives and easy selecting and launching of localized marketing from micro campaign menus. GearBox pioneered the Marketing Logistics Platform (MLP) concept and remains the only end to end marketing tool designed specifically for the complexity of today’s marketing world from campaign concept to market.

Categories: Marketing Operations Management, Optimization & Personalization, Collaboration

JangoMail is a web-based email service platform for businesses and organizations of all sizes. We lead the permission-based email marketing industry, offering services for transactional and marketing emails. Thousands of organizations on six continents use JangoMail, and its transactional email service JangoSMTP, to stay in touch with their subscribers. We offer flexible pricing and unique features for entrepreneurs and businesses of all sizes and industries. We have features for both Marketers and Developers. Features include: Extensive API which can be used with both JangoMail and JangoSMTP, Web Database Connection, Advanced Personalization, 100% Branding Control, Master/Subaccounts, SMTP, and automated messaging.

Categories: E-Mail Solutions,

Optimize your website for lead capture and sales conversions. Free conversion analysis at Martech!

Categories: Optimization & Personalization, Marketing Automation Software, e-Commerce/Shopping Cart

LeanData’s Demand Management Suite helps companies make the most of their demand by building a frictionless funnel. More than 300 high-growth businesses such as Nutanix, Palo Alto Networks, Marketo and Cloudera rely on our lead-to-account matching and sophisticated routing to increase pipeline, maximize marketing ROI and close more deals.

Maximize your demand with:

Matching - Connect leads to accounts for a 360-view of your target accounts
Routing - Assign leads and contacts in real-time to the right owner every time
Insights - Measure and optimize the performance of your routing process and campaigns
Attribution - Uncover insights of campaign influence on pipeline and revenue

Categories: Data Mgmt/Customer Data Platform, Sales Enablement, Attribution & Performance

Geomarketing is now regarded as one of the hottest trends in brand communications. locr, a geo-information technology company based in Germany, has been a major global player in geomarketing solutions for over ten years. locr specialises in geoanalytics and production of custom-made personalized maps via its online platforms and bespoke services for marketers. locr is a leading provider in the USA of geoanalytics and mapping for direct marketing applications, to enhance mailing lists, encourage higher engagement, and achieve better marketing ROI. To learn more or to schedule a meeting at MarTech West, email us at info@locr.com.

Categories: Optimization & Personalization, Analytics, Customer Experience

Lytics offers the only enterprise-grade Customer Data Platform (CDP) used by The Economist, Dr. Martens, Atlassian, and Nestle. With machine learning, Lytics’ CDP makes customer experiences more relevant and profitable. Lytics is headquartered in Portland, Ore. Learn more at Lytics.com.

Categories: Data Mgmt/Customer Data Platform, Marketing Cloud/Platform, Optimization & Personalization

Founded in 2011 by a seasoned team of former Adobe executives, MarketingInflection. is recognized as a leader in SaaS solutions and technology that enables companies to plan, create, and distribute customized cross-media marketing material globally. At MarTech San Jose, PrintUI is announcing a new version of their distributed marketing platform, BrandingUI, that centralizes brand and digital assets to optimally support both corporate headquarters and local marketing requirements. This new SaaS service will enable corporate headquarters to easily monitor and manage multiple concurrent campaigns across all company locations, while giving those locations the freedom to manage their content to better target local needs. We'll also be announcing our new HTML5 fully responsive web editor.

Categories: Marketing Resource Management, Marketing Cloud/Platform

Mautic offers the world’s only open marketing cloud enabling users to integrate and personalize all their digital properties and channels into a seamless customer experience. With its modern approach to marketing automation, Mautic’s suite of tools equips marketers to deliver higher performing campaigns and content, and achieve superior results. Mautic is headquartered in Boston, MA, with employees and a highly energetic open source community around the globe.

Categories: Marketing Automation Software, Marketing Cloud/Platform, Optimization & Personalization

For nearly thirty years, MediaBeacon has been committed to delivering best-in-class Digital and Marketing Asset Management. In fact, innovation is the foundation of our identity. Through partnership with our customers, we empower them to deliver their vision globally from concept to consumer. Our digital and Marketing Asset Management solution enables this through powerful workflows, best-in-class asset management and analytics for both digital and physical assets. 

As part of Esko, a member of Danaher's Product Identification (PID) platform, we have the solution and the Team to help you create, manage, publish and analyze your assets. We are passionate about our team, who realizes that our customer's success is our success. 

Categories: Digital Asset Management, Marketing Operations Management, Project & Workflow Management

With faster time to market, along with customization, localization, and personalization of the campaign creative, by using Mediawide your company is ready to promote fast moving and effective campaigns across any medium. Campaign creatives can be planned, created and approved within minutes, directly impacting the immediate marketing concerns. Local dealers and stores are ready for the dynamic changes of customers needs. Mediawide is a toolkit for increased market responsiveness, faster and more effective campaign creative creation, and has brand protection built-in.

Categories: Content Marketing, Interactive Content Marketing, Marketing Operations Management

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With more than 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in EMEA and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Categories: Customer Experience, Marketing Cloud/Platform, Data Mgmt/Customer Data Platform

Mindbox is an Integrated Marketing Cloud for e-commerce and retail companies, fast growing CIS market leader. With Mindbox it becomes easy to built truly seamless and personalized customer journey in omnichannel environment, even at scale. Platform includes:

• Realtime customer data management and unified data integration point
• Promotion and loyalty rule engine
• Multichannel campaigns with built-in messaging gateways
• Data-driven personalization tools and algorytms, including media optimization options

Categories: Data Mgmt/Customer Data Platform, Marketing Automation Software, Marketing Cloud/Platform

Because one channel is no longer effective in reaching today's consumers, MindFire provides software to execute, manage, and measure multi-channel marketing campaigns. With an easy-to-use drag-and-drop canvas, you can orchestrate marketing workflows incorporating Direct Mail, Microsites, Email, Mobile, and Social Media, along with industry-leading APIs and integration options for application developers. Don’t currently have the resources to execute your programs? Need support? Lean on our agency services team who can strategize, create, and execute any program for you. And because great technology is not enough, we also equip you with world-class marketing and campaign execution training to ensure your success.

Categories: Agency Services, Marketing Automation Software, Marketing Cloud/Platform

Mintigo enables intelligent customer engagement powered by predictive marketing and AI. Mintigo’s SaaS platform helps marketing and sales teams use data and intelligence to find the right buyers faster, close larger deals, and drive higher win rates. Enterprise and growing companies including Oracle, Getty Images, Red Hat, Insight, CA Technologies, Workfront, Equinix, SolarWinds, Time Warner Cable, and Neustar have succeeded with Mintigo by transforming their marketing automation and sales processes. To learn more, please visit www.mintigo.com.

Categories: Data Mgmt/Customer Data Platform, Predictive Analytics, Sales Enablement

Mitaa Data is offline remarketing, technology that enables offline attribution for the 90% of the web visitors who leave your site without a trace. Mitaa uses the same filters and rules you use for online remarketing to create localized offline campaigns, putting relevant information in buyers’ hands in as little as 24 hours of their website visit. Mitaa is scalable and trackable so you can remarket to clusters of prospects where and when you want; create offline look-alike groups to inform go-forward marketing strategies. Bring it home with offline remarketing from Mitaa Data.

Categories: Sales Enablement, Business/Customer Intelligence, Local Marketing Tools

We provide marketers real-time automated next generation web form abandonment solutions to increase ROI using our Patented Technology (US Patents 9,280,531, 9,286,282 & 9,589,281). Our end-to-end web form abandonment solutions are unequaled in the industry. We produce results: bring back visitors • more conversions • more customers • more sales. Imagine recovering 15-40% of abandoned web form abandoners with our Patented real-time, automated web from abandonment solutions, through MOV•ology’s Consumerology™ platform

Categories: Marketing Automation Software, E-Mail Solutions, e-Commerce/Shopping Cart

MRP provides predictive customer acquisition software and services. For 15 years, clients have relied on MRP to help them achieve their revenue goals by combining cutting edge predictive analytics with a full suite of Account Based Marketing services to acquire new customers, faster. MRP has 12 offices, 500 employees and covers 100 countries around the globe. MRP is a division of First Derivatives plc (FD). FD is quotes on the London Stock Exchange (AIM: FDP.L) and is a global supplier of software and consulting services.

Categories: Marketing Cloud/Platform, Predictive Analytics, Sales Enablement

NetLine Corporation, a world leader in B2B content syndication lead generation, enables marketers to create buyer engagement, drive customer lead acquisition, and nurture sales pipeline performance. Leveraging robust AudienceTarget™ technology and a dynamic, multi-channel network, NetLine syndicates content to reach 125 Million unique professional decision makers a month who are actively researching business related topics. Its self-serve and full-service solutions offer B2B marketers scalability to create pay-by-performance lead generation programs that support their demand generation strategies.

Categories: Content Marketing, Agency Services

Nominet provides technical services and marketing support for over 35+ domain extensions, including .comcast, .blog and .vip. We’ll be at Martech meeting with .brand partners seeking to offer their customers their own space on the internet, branding to the right of the dot. Many major brands are already doing this including .apple .chanel and .google. There is an internet revolution underway! Come and meet us to make sure you and your customers are part of it. Talk to Nominet about securing your clients their own piece of the web at Martech at booth #101!

Categories: Agency Services, Customer Experience, Optimization & Personalization

OneTrust is the global leader in privacy management and marketing compliance software. More than 1,500 customers, including 200 of the Global 2,000, use OneTrust to comply with data privacy regulations across sectors and jurisdictions, including the EU GDPR, ePrivacy (Cookie Law) and the California Consumer Privacy Act. The software, available in 50+ languages, is backed by over 20 awarded patents and can be deployed in an EU cloud or on-premise. The comprehensive platform is based on a combination of intelligent scanning, regulator guidance-based questionnaires, automated workflows and developer plugins used together to automatically generate the record keeping required for an organisation to demonstrate compliance to regulators and auditors.

Categories: Data Mgmt/Customer Data Platform, Marketing Operations Management, Project & Workflow Management

Opal is the platform for marketing collaboration making it simple to build, view, share and deliver highly effective marketing experiences. Marketing teams work together in Opal to seamlessly produce consistent omni-channel stories, campaigns, content and communications ensuring everyone starts and stays aligned. The result is a single source of truth for marketing across the organization.

The world's most successful marketing teams use Opal to efficiently orchestrate highly effective marketing experiences while minimizing the risk of costly mistakes and maximizing operational performance -- including Starbucks, Chevron, Target, Microsoft, Airbnb, General Motors, NASA, NBC Universal, AT&T and more.

Categories: Collaboration, Content Planning Software, Marketing Operations Management

Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical business processes including data onboarding, data cleansing and enrichment, data unification across systems, and data delivery. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, and Salesforce, so you’re up and running fast. To learn more, visit: http://www.openprisetech.com.

Categories: Data Mgmt/Customer Data Platform, Marketing Operations Management, Project & Workflow Management

Pantheon puts the power of the Internet in the hands of developers and marketing teams, delivering rock-solid hosting along with the most complete platform for professional website creation. We’ve built the world’s best website management platform—one that gives web teams all of the developer tools, hosting, scaling, performance, workflow, and automation they need to build the best websites in the world. Pantheon powers 200,000 websites, serving billions of pageviews per month. For more information, visit www.pantheon.io.

Categories: CMS, Marketing Cloud/Platform, Marketing Operations Management

The Pedowitz Group helps clients operationalize business accountability, digital transformation and the customer experience through Marketing Operations. We call that Revenue Marketing™. We deliver services in MarTech, demand generation and marketing operations. We believe that Marketing is the driver of customer engagement that fuels the revenue engine. The Pedowitz Group customers have won over 50 national awards for their Revenue Marketing excellence.

Categories: Agency Services, Marketing Operations Management, Professional Svcs (system integration, consulting)

We are Pegasystems, the leader in customer engagement software. Our adaptive software empowers people to rapidly deploy and easily change applications. Over our 30-year history, we've delivered award-winning capabilities in marketing, sales, and lead management, powered by advanced AI and robotic automation, to help the world's leading brands achieve breakthrough business results.

Categories: Customer Experience, Predictive Analytics, Optimization & Personalization

People.AI is the first intelligent platform to link people, activity and engagement across the buying journey.  The People.AI platform aligns all revenue teams through automatically capturing and tracking sales, marketing and post-sales contacts and interactions with a prospect or customer. Marketing teams get insight into how their leads move through the funnel, allowing them to attribute their efforts to the right activities, campaigns and opportunities. Sales leaders and sales operations leverage AI to automate contact creation, identify the right buying centers and model buyer behavior to increase forecast accuracy and close deals faster. People.ai is backed by Y Combinator and Silicon Valley’s top investors, including Lightspeed and a16z. Customers include Lyft, Dropbox, VMWare and New Relic.

Categories: Business/Customer Intelligence, Attribution & Performance, Analytics

Percolate is the leading Content Marketing Platform for the enterprise. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest brands - including Mastercard, Cisco, Cigna, Electronic Arts, and Bosch - use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Visit www.percolate.com for more information on The System of Record for Marketing®.

Categories: Content Planning Software, Content Marketing, Social Media Management Software

PFL is a marketing technology company that provides sales enablement and marketing automation solutions, as well as printing, mailing, and fulfillment services. We directly connect B2B and B2C organizations to cutting-edge solutions that accelerate productivity and drive business forward.

Categories: Digital Asset Management, Marketing Cloud/Platform, Sales Enablement

Pointillist's customer journey analytics platform connects the dots between customer interactions and business outcomes across channels, programs and time. Accelerate customer acquisition, reduce churn and drive revenue growth by discovering and optimizing the experiences that matter to your customers.

Categories: Analytics, Data Mgmt/Customer Data Platform, Customer Experience

Progress, a global leader in application development, is proud to feature Progress Sitefinity as part of its product portfolio. Sitefinity, a content management and marketing analytics platform, provides marketers and developers the tools to support enterprise-level digital marketing, optimizing the customer journey with seamless personalized experiences across different technologies and devices. Please visit www.sitefinity.com.

Categories: Customer Experience, Digital Asset Management, CMS

Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native and content discovery channels, as well as optimize content based on to campaign KPIs to help maximize engagement and deliver ROI.

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Put It Forward provides turn key out of the box integration technology for marketing platform and enterprise applications.

Categories: Analytics, Data Mgmt/Customer Data Platform, Marketing Cloud/Platform

RevJet is the world's first comprehensive Marketing Creative Operating System.  RevJet gives the modern marketer the ability to execute every marketing creative use case from high-velocity marketing creative production, ad serving, personalization, experimentation, and optimization across all digital ad formats including web/mobile display & DCO, video, social media, and native.

RevJet supports the entire online advertising process end-to-end by seamlessly integrating and expediting workflow and approvals between all necessary departments. The Operating System empowers marketers to make decisions based on statistically significant data, rather than guesswork.

Categories: Marketing Automation Software, Optimization & Personalization

RFPIO’s software helps streamline proposal management efforts in the RFP response process. The trusted solution automates the import and export functions, centralizes content for proposals and security questionnaires, and facilitates collaboration among key stakeholders.

At the heart of the user-friendly application is RFPIO’s dynamic answer library enhanced by an intelligent recommendation engine, that provides centralized content and a collaboration hub.

Bi-directional integrations with many popular technologies, along with an open API, allow teams to connect instantly to people and content. Reports and dashboards give clear visibility into the entire RFP process—including project status and progress, and analytics for actionable insights.

Categories: Sales Enablement, Collaboration, Project & Workflow Management

SendGrid is a leading digital communication platform, enabling businesses to engage with their customers via email reliably, effectively and at scale. A leader in email deliverability, SendGrid has processed over 36 billion emails each month for internet and mobile-based customers as well as more traditional enterprises.  

Categories: Content Marketing, E-Mail Solutions, Data Mgmt/Customer Data Platform

Sentient Ascend, provides a new approach to conversion rate optimization (CRO), using genetic algorithms to automate and accelerate the testing of thousands of web page combinations in the same time as a single A/B test. Companies using Sentient Ascend have experienced conversion improvements of up to 40 percent generating significant revenue increases. Ascend customers include companies such as Cosabella, Rakuten Marketing, Euroflorist, Clicksco and many others. Learn more at sentient.ai/ascend.

Categories: Optimization & Personalization, Analytics

At Simple, we’re helping brands plan, review and optimise all their marketing activities to deliver exceptional customer experiences across every marketing touchpoint.

Our cloud-based platform provides a central workplace and source of truth that empowers marketing teams and their agencies with one view across all channels. Streamline collaboration, effectively manage budgets and workflows, automate approval processes, and unlock insights across teams, processes and campaigns.

Less complexity and more effective marketing? Simple.

Categories: Marketing Resource Management, Marketing Cloud/Platform, Marketing Operations Management

Meet Siteimprove, the newest member of your marketing team. Monitor site errors, measure progress, identify accessibility issues, and optimize as you go. Spend less time on manual website tasks and more time on generating demand with our comprehensive platform.

Popular Features:
- SEO
- Broken Link and Spelling Checker
- Automated Accessibility Scans
- Behavior Maps
- Website Analytics
- Conversion Funnels

Categories: Analytics, SEO Software

We're in an age where people are blocking interruptive marketing techniques and at the same time consuming great content and stories at record rates. Today's top companies use Skyword's software, freelance community, and services to build an engine for sustained creation and distribution of original content to reach, engage, convert, and support a loyal audience. And when the time is right, they turn to Skyword for the framework and know-how to storify their content. They stop wasting valuable resources on what doesn't work, and instead drive revenue, margin and brand loyalty by creating an experience that people love.

Categories: Content Marketing, Content Planning Software

SnapApp is redefining how marketers accelerate their content strategy, enabling them to create and deliver personalized content that engages and resonates with customers on a deeper level than ever before. SnapApp’s interactive content creation platform enables marketers to boost results by 2-3x across all their existing marketing programs. With SnapApp marketers can create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content will perform well on any device. Backed by Providence Equity Partners, SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax.

Categories: Interactive Content Marketing, Optimization & Personalization, Sales Enablement

Sprout Social offers social media management, analytics and advocacy solutions for leading agencies and brands, including Hyatt, GrubHub, Microsoft, Uber and Zendesk. Available via web browser, iOS and Android apps, Sprout’s engagement platform enables brands to more effectively communicate on social channels, collaborate across teams and provide an exceptional customer experience. Bambu by Sprout Social, a platform for advocacy, empowers employees to share curated content across their social networks to further amplify a brand’s reach and engagement. Headquartered in Chicago, Sprout is a Twitter Official Partner, Facebook Marketing Partner, Instagram Partner Program Member, LinkedIn Company Page Partner and Google+ Pages API Partner. Learn more at sproutsocial.com and getbambu.com.

Categories: Social Media Management Software, Social Analytics, Customer Experience

Stylelabs, the company behind Marketing Content Hub, is a software and integration company focused on innovative marketing technology platforms. We have a track record of 15 years in delivering marketing technologies for leading brands across Europe, Asia, and the U.S.

Headquartered in Brussels, Belgium, Stylelabs operates globally through offices all over the world. These include a global sales office in Manhattan, USA, and international offices providing implementation and support services in the USA (King of Prussia, PA), Poland (Cracow) and India (Coimbatore). The company’s American subsidiary, Stylelabs Inc., was established in 2013.

Marketing Content Hub integrates and blends boundaries between traditional marketing silos. It provides an integrated solution for Digital asset management (DAM), Marketing portal, Marketing resource management (MRM), Web to Print, Digital rights management (DRM) and Product information management (PIM).

Categories: Digital Asset Management, Marketing Resource Management, Collaboration

Summit Direct Mail produces high volume direct mail campaigns for clients throughout the US. Our production capabilities include high volume web and digital printing services. Summit Direct Mail provides mail list, strategy, creative, web to print, and online marketing services to over 100 US national direct marketers. Clients utilize our Personalized URL, and Marketing Automation technology to drive mail responders online and increase response rates through email, SMS, online, and direct mail technology.

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SweetIQ by ReachLocal delivers industry leading location-based marketing analytics and automation solutions. SweetIQ location and reputation management software enables multi-location brands, marketing agencies, and SMB resellers to manage their location data, measure consumer engagement, and convert online searches to in-store foot traffic. SweetIQ is offered by ReachLocal, a subsidiary of Gannett Co., Inc. (NYSE: GCI).

Categories: Analytics, Data Mgmt/Customer Data Platform, Social Infrastructure (loyalty, reviews, SSO)

TapClicks, Inc. is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes order management and workflow, analytics, and automated reporting — all within a single intuitive user interface available on demand in the cloud. TapClicks has over 150 native marketing connectors and an Import Wizard which takes in data from virtually any source. TapClicks has delivered over 1,000,000 reporting dashboards to 10,000+ brands and 3,500+ media companies and digital agencies worldwide. TapClicks was founded in 2009, and operates out of offices in Silicon Valley, Boston, Canada, Europe and Latin America.

Categories: Analytics, Marketing Automation Software, Marketing Operations Management

Task Analytics Inc. is a leading customer experience analytics company. We capture and analyze customer intent to establish and align strategies across any organization. Our platform is trusted by leading brands and digital agencies to deliver a non-invasive engagement tool that enables both internal and external Digital Teams to understand the WHY behind the metrics being measured by traditional web analytics tools. As the culmination of years of research in top task methodology and user testing, Task Analytics is the preeminent solution for systematic digital user experience optimization.

Categories: Analytics, Customer Experience, Optimization & Personalization

Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.

Categories: Data Mgmt/Customer Data Platform, Tag Management Solutions, Business/Customer Intelligence

TowerData is a technology company that powers people-based marketing with real-time, comprehensive and accurate data. With TowerData’s suite of services, marketers can improve the quality, depth and reach of their data to meet customers with the right message, in the right place at the right time. TowerData’s flagship products include Email Intelligence, Email Validation, Identity Matching and Website Visitor Identification

Categories: Analytics, Optimization & Personalization, Business/Customer Intelligence

Embrace the Maverick Spirit of Sales Free your reps and channel partners from the administrative ball-and-chain. Give them the tools they need, when and where they need them Matched to the customer’s journey, your rep’s selling style, and your way of doing business. Triptych frees your reps and channel partners to do what they do best. Sell. With frictionless integration, real-time intelligence, and confident compliance. We’re not sales enablement. We’re sales empowerment. Empowered specifically for field sales and channel partners!

Categories: Marketing Resource Management, Optimization & Personalization, Sales Enablement

Troparé, Inc. is a technology company that empowers B2B marketing and sales professionals to operate more effective and efficiently.

With Troparé, data-driven marketers have access to a self-service closed-loop data management studio consisting of ten (10) imperative data solutions driving actionable insights and visualizations, instant data transformations, and optimized data utilization across the entire organization – without dependency on IT. Data-driven sales teams are empowered by the Troparé prospecting suite, consisting of both native mobile and desktop sales acceleration applications.

Troparé customers predominantly include Fortune 500 companies, as well as high-growth companies in various verticals.

To learn more, please visit www.tropare.com.

Categories: Data Mgmt/Customer Data Platform, Marketing Cloud/Platform, Sales Enablement

True Influence’s InsightBASE monitors and curates online behavior, signaling B2B marketers to engage with prospects before they directly identify themselves as being in the market. This new technology monitors billions of online activities of 28+ million business people, capturing webpages visited and content consumed. InsightBASE then organizes intent, firmographic/demographic, and technology installation data to identify companies with spiking real-time interest in a given product. The InsightBASE subscription also includes full contact information for relevant titles within spiking companies. Use Cases include the launching of perfectly-timed Display Ad campaigns and/or automatically-triggered Email campaigns.

Categories: Business/Customer Intelligence, Marketing Cloud/Platform, Sales Enablement

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Usermind's customer engagement hub helps companies deliver highly personalized, data-driven customer experiences. With code-free integration, a unified record of customer data, and cross-system data mapping, companies can orchestrate customer journeys—omnichannel customer experiences based on a customer's current context and full interaction history. With Usermind’s customer journey analytics, companies can get insight and immediately implement new processes to drive engagement, retention, and revenue.

Categories: Data Mgmt/Customer Data Platform, Customer Experience, Cloud / Data Integration / IPaaS

Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and online and offline targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.

Categories: Business/Customer Intelligence, Optimization & Personalization, Data Mgmt/Customer Data Platform

The Velocidi Private Customer Data Platform combines both media performance and event-level customer data in one integrated system. It uses first-party tags to track every online and offline touchpoint of your customers’ journeys to create the most thorough customer profiles.

Powered by this data, the Private CDP uses predictive models to drive down customer acquisition costs, increase conversions and optimize margins. All of this comes with the benefit of single tenancy, in a private cloud deployment, where Velocidi clients are the sole controllers of their customer data.

Categories: Data Mgmt/Customer Data Platform, Analytics, Business/Customer Intelligence

Verisign, a global leader in domain names and internet security, enables internet navigation for many of the world’s most recognized domain names and provides protection for websites and enterprises around the world. Verisign ensures the security, stability and resiliency of key internet infrastructure and services, including the .com and .net top-level domains and two of the internet’s root servers, as well as performs the root zone maintainer function for the core of the internet’s Domain Name System (DNS). Verisign’s Security Services include DDoS Protection and Managed DNS. To learn more about what it means to be Powered by Verisign, visit Verisign.com.

Categories: Digital Asset Management,

VWO is the world’s leading A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap, and run continuous experiments on their digital properties.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments till date. VWO’s global customer base includes brands like  Domino's, Virgin Holidays, Target and eBay.

Categories: Optimization & Personalization,

Widen builds high-performing software that empowers organizations to create compelling, meaningful, and measurable digital experiences. Focused on service and fueled by a global community of users, Widen has the highest customer loyalty in its industry. Our digital asset management (DAM) platform spans across brand management, content lifecycle management, and creative operations, serving 350,000+ people at over 600 influential brands around the world. Customers include LG, Trek, Zeiss, Cornell University, the Atlanta Falcons, Red Gold Tomatoes, Carnival Cruise Line, Yankee Candle, Kohler, FINCA, and many more.

Learn more about Widen’s people, products, and services at www.widen.com.

Categories: Digital Asset Management, Project & Workflow Management, Marketing Resource Management

Workfront is the enterprise platform for modern work management designed to help creative and technical teams unleash their value by focusing on the right work, doing their best work, and delivering that work faster than ever before.

Easily integrate tools, teams, and your entire enterprise in a single, cross-functional system so you can successfully tackle digital transformation initiatives. Collaborate with distributed teams, manage assets, and get visibility into every aspect of your workflow through a modern, agile and connected platform. See why over 200,000 knowledge workers at organizations like Starbucks, Cisco, Facebook and Prudential trust Workfront as their operational system of record at www.workfront.com

Categories: Project & Workflow Management, Marketing Resource Management, Marketing Operations Management

Wrike is a collaborative work management solution for business teams that need to organize and streamline their tasks and projects, replacing traditional tools like email and spreadsheets. Wrike offers work planning and visibility, workflow and collaboration to over 14,000 businesses, transforming how work gets done in this digital age. Wrike enables teams and departments to be efficient and hyper productive, resulting in better business outcomes around faster go-to-market, superior quality and cost savings. Visit www.wrike.com/creatives for a free trial.

Categories: Collaboration, Marketing Automation Software, Project & Workflow Management

Categories: Agency Services, Data Mgmt/Customer Data Platform, E-Mail Solutions

ZyloTech is an AI-powered customer data & analytics platform spun out of MIT in 2014. Zylotech's AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring. The platform integrates with a variety of marketing clouds to enable customer insights. Zylotech's clients include Retail, High Tech, and Financial firms, who have reported up to a 6x increase in customer lift.

Categories: Predictive Analytics, Data Mgmt/Customer Data Platform, Customer Experience

Since 2004 BusinessWatch Network (BWN), has built a premier suite of nine e-newsletter publications titled TechWatch, ExecWatch, HRWatch, FinanceWatch, Sales&MktgWatch, MgmtWatch, MFGWatch, PresentationXpert, and WorkforceXpert. Business professionals that meet eligibility requirements rely on the BusinessWatch Network for industry information and articles tailored to their specific company and professional profile. BusinessWatch email newsletters are composed from top industry sources in your field such as: Boston Consulting Group, Bloomberg, Wall Street Journal, C/NET, BusinessWeek, Forbes Magazine, Harvard Business School, Inc. Magazine, CIO Magazine, Economist, MarketingProfs, SHRM, and Knowledge@Wharton School, among others. Each subscriber receives relevant information geared towards their title and job function within their organization in addition to becoming part of a peer-to-peer information sharing community. BWN's marketing services include Postal list rental, Email marketing campaigns, Data license, Lead generation, Webinars, Advanced Account Based Marketing, proprietary DB improvement tools DomainDemon and IP Retina and Display Ad Network audiences. All of these services are based upon the comprehensive and responsive BusinessWatch Network database of subscribers.

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Digital Agency Network (DAN) focuses on collaboration, knowledge-sharing, business support and exploration.

DAN is a global network of carefully selected, highly talented, independently operated marketing & advertising agencies with digital DNA. DAN's mission is to support member agencies' businesses and enhance the intelligence, expertise, reach and effectiveness of the members through knowledge sharing and collaboration.

Today, there are more than 500 DAN member agencies operating in 76 cities worldwide. All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards.

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MartechSeries is a digital publication that covers the latest and the best in the Marketing, Sales and Ad technology verticals. Our content is consumed by the entire marketing chain-of command, across the globe. We are the first stop for all marketers who want to keep abreast of the ever changing martech landscape.

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Social Media Examiner, the world's largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.

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WARC is a global online resource with over 78,000 best practices and case studies from the world's leading brands for every step of the advertising process. Recommended by 97% of our clients, we help executives at over 1,000 advertising and media agencies, brands, media owners, research companies, and universities stay focused on proven approaches and maximize returns on advertising investments.

Categories: Agency Services, Business/Customer Intelligence, Competitive Intelligence / Research