April 2021 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

MarTech West Solutions Presenter:

Madelyn Mullen

Product Marketing Lead, Enterprise , Segment

Madelyn Mullen is obsessed with how people tell stories and leads Enterprise Product Marketing at Segment, enabling customer-focused growth with good data. Before joining Segment, Madelyn was a Senior Product Marketing Manager with expertise leading go-to-market strategies for three of VMware's emerging product lines-now all market leaders. She loves blending growth ideas and technical marketing skills to engage customers throughout their lifecycle. Her data background comes from early years in enterprise IT for financial services, an MBA from Chicago Booth, and a degree in Mathematics-Computer Science from UCSD.

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