MarTech West Solutions Presenter:

Tanya Waldroup

Associate Director, Marketing Technologies, Salesforce

As a former researcher at the bench, now Associate Director of Marketing Technologies at New England Biolabs, Tanya Waldroup has led a multi-year web project that included a new CMS, ecommerce platform, enterprise search engine and IA re-design. She manages marketing automation and a robust email program that integrates Salesforce and Pardot with the website, Marketing, and the Sales Team. Tanya's efforts led to NEB winning the 2018 Life Sciences Industry Award for "The Most Useful Website."

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