MarTech West Solutions Presenter:

John Dering

Sr. Director, ABM Technology & Strategy, Demandbase

Data-driven marketing leader and award-winning Account-Based Marketing strategist transforming marketing from cost-center to critical component of business growth by combining laser focused segmentation, impactful brand messaging and team motivation.

As Sr. Director of ABM Technology and Strategy at Demandbase, Mr. Dering develops the strategy for marketing technologies to fulfill Demandbase's vision of account-based marketing. Over the past decade, John has refined his marketing expertise while holding positions in marketing and sales leadership with StrongView Systems, and as well as not-for-profit organizations such as John holds a degree in Business Administration from the University of Denver with a concentration in marketing.

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