Director of Marketing Technology & Integrated Data, Nestlé Purina PetCare
Sue Haddrill is a Director of Marketing in Nestle Purina PetCare's Personalization @ Scale Team in St. Louis, MO. Her current focus is on marketing tech and integrated consumer data and how they intersect to create business opportunity for Purina's brands. With over 20 years of B2C and B2B marketing experience and a background in engineering, she brings a unique perspective to the current transformation of CPG brand marketing. Sue's passions include continual learning and innovation, her kids, four dogs, handbells and an emerging interest in cycling.