Director, Analytics & CRM, Providence St. Joseph Health
Madelyn Mills leads marketing analytics & CRM for Providence St. Joseph Health, a $22 billion integrated health and social services system with 50 hospitals, more than 800 clinics and 100,000 employees serving seven states. Mills is passionate about digital marketing enablement in an industry that faces seismic economic shifts and is rapidly becoming more consumer-centric.
As Director, Analytics & CRM for Providence St. Joseph Health, Mills is responsible for the marketing analytics program, martech implementation, and governance; as well as vision, roadmap, and business execution for consumer CRM. She believes integrated marketing technology can deliver more than efficient targeting, relevant personalization, and holistic measurement - it can influence positive clinical outcomes and impact lives in the healthcare setting.
Previously, Madelyn managed a digital ad inventory analytics team for Disney ABC and served as analytics manager for Space.com and LiveScience.com.