Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

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MarTech West Solutions Presenter:

Scott Anderson

Chief Marketing Officer, Sitecore

Scott has developed and led growth and digital innovation strategies for more than 20 years, primarily in the enterprise tech industry. He has a track record of leading digital transformation to strengthen brands, grow demand, and delight customers. Prior to joining Sitecore, Scott served as senior vice president of marketing at Bazaarvoice and was vice president of global marketing for a $55 billion division at HP. At HP, Scott led a number of transformative company-wide initiatives, including pioneering the company's social practice, digitizing worldwide product launches, and restructuring the outbound go-to-market model. Scott is a frequent speaker at industry marketing events and often cited as one of the most influential marketers in tech.

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