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Director, Communities and Collaboration, Hitachi Data Systems
Michelle Groff Burling is a community strategist and her career has been dedicated to virtual community building across many industries and community groups. Michelle is currently Director Community Management at HDS where she leads the strategy and activation for HDS information resources, the internal employee collaboration platform and HDS Community, the external community for customers, partners and prospect. Prior to HDS, Michelle focused on cultivating communities for healthcare professionals working with an online community technology company. Michelle has also spent the better part of a decade serving as a catalyst for successful community of practice, knowledge management and marketing initiatives within the Professional Services and Enterprise Software industries. Michelle has worked to develop best practices and strategies in community cultivation, moderation, measurement, editorial planning and member communications.