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Greg Silverman is CEO of Concentric, a software company that helps marketers forecast the impact of their marketing strategies on sales and brand metrics. Previously, he was Global Managing Director, Analytics and Valuation, for Interbrand. Greg received his BBA in Marketing and Retail from the University of Georgia and his MBA in Management from the J. Mack Robinson College of Business at Georgia State University. He is a member of the MASB Brand Evaluation Standards Project team and author of the book Turning Complexity into Strategic Advantage.