A long time start-up marketer, Anita co-founded CabinetM in 2014, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need.
Anita Brearton is an experienced start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth, early stage businesses. She has spent over 30 years in the United States and throughout the Asia Pacific, working with a range of technology and internet-based companies as a senior operations executive, marketer, advisor and investor.
Prior to CabinetM, Anita served as the Executive Chairman of FashionPlaytes, an online fashion and style destination for tween girls. Earlier in her career, Anita served as vice president of corporate marketing at Sycamore Networks, where she led the company's marketing strategy from its infancy through its highly successful IPO. Prior to Sycamore, Ms. Brearton held senior marketing management positions with Cascade Communications, Artel Video Systems, and General DataComm. A columnist with CMS Wire, Anita also serves on the board of MassVentures as Vice Chairman and is a member of Golden Seeds, a Boston angel group. Anita has also worked with many startups as a marketing and strategy consultant, helping shape go-to-market strategies that enabled her clients to achieve their marketing and business goals. In this capacity, she worked with A123 Systems, Airvana, Azuki Systems, Altruik and others.
The MarTech Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research, and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
Kelly Horton, Senior Engineer, Marketing Technologies Docker
MarTech West 2020 Speaker:
Senior Engineer, Marketing Technologies, Docker
Kelly Jo Horton is currently a Senior Engineer of Marketing Technologies at Docker, Inc. She is a 2x Marketo Champion, a former Marketo Principal Consultant, and the former Global Demand Center Manager for Tektronix. Kelly has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Technical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the Interactive Media Peer group. Kelly is a newly-minted empty nester and resides in Bend, Oregon.
I am an analytically driven marketing professional who has experience as a marketing practitioner, industry analyst, and customer success manager at a marketing technology company. My special talent is the ability to focus on details or specifics to learn, but also step back and distill this information at a higher, more strategic level.
In my career I have found I enjoy learning about and discussing marketing; some of my favorite topics are: Emerging digital practices, marketing benchmarks, change management within marketing and marketing technologies. Feel free to reach out if you want to connect around interesting ideas, projects, companies, and/or tools!
Outside of work I love skiing, basketball, and cooking. Additionally, I am a barbecue and craft beer aficionado.
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.
Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.
Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
Tony Ralph, VP, Marketing Product Walmart eCommerce
MarTech West 2020 Speaker:
VP, Marketing Product, Walmart eCommerce
Tony has worked in digital advertising for 15 years in roles spanning both the buy and sell sides of the industry. His sell side experience includes leading globally scaled engineering and product solutions related to the development, integration and monetization of what were (at that time at least) the highest volume advertising solutions in the world (Yahoo and Google). His pure marketing technology experience includes design and implementation of advanced programmatic tools and tactics as Netflix brought their media buying practice in-house; driving end-to-end personalization and marketing data platform efforts at Intuit and most recently taking on a marketing product management leadership role for Walmart eCommerce.
Chris Sherman, Partner & VP Event Programming Third Door Media, Inc.
MarTech West 2020 Speaker:
Partner & VP Event Programming, Third Door Media, Inc.
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.