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Zack Alves, Senior Manager, Marketing Technology and Operations
MarTech West 2019 Speaker:
Senior Manager, Marketing Technology and Operations, Plantronics
Zack Alves is Senior Manager, Marketing Technology & Operations at Plantronics where he oversees the company’s martech roadmap and management processes. Zack focuses on improving marketer efficiency and results by aligning technology, processes, and resources. Currently Zack is focused on analyzing and integrating martech stacks as a result of Plantronics’ recent acquisition of Polycom.
Rachel Beck, Global Manager, Marketing Ops
MarTech West 2019 Speaker:
Global Manager, Marketing Ops, Cisco Meraki
Rachel Beck is Global Marketing Ops Manager at Cisco Meraki, provider of cloud-managed IT solutions. Before signing on to lead the best Marketing Ops team the company has ever seen, she was was Global Demand Generation manager at Meraki.
As Docker CIO, Chris is responsible for the strategic direction and execution of Corporate Information Technology and Security. His approach is simple, provide a positive employee experience, implement scalable systems integration through automation, improve business operations efficiency and customer advocacy through a modern, collaborative IT portfolio leveraging leading-edge SaaS business solutions. Prior to Docker, Chris held the SVP of IT role at SAP-Concur managing a global IT organization through the eventual SAP acquisition. His journey at Concur included several roles within the R&D Engineering group. Chris’ technology career began in the Canadian Navy in Electronic Acoustics Engineering and included time at Microsoft Corp.
Jennifer has nearly a decade of experience working in the digital marketing industry. Currently at LinkedIn, Jennifer leads the Americas Insights team for Marketing Solutions. Prior to this, she led the same team for the EMEA region at LinkedIn UK. She drives her team to deliver valuable customer insights from LinkedIn’s unique first party data and to leverage third-party and research resources.
Jennifer regularly engages with LinkedIn customers and frequently represents LinkedIn at industry events. She has also been published and interviewed in several high-end industry publications.
Jennifer previously worked at Google, using data to support the advertising strategies of some of the largest retail brands in the UK. Before entering the marketing industry, Jennifer completed a PhD in Political Science from Trinity College Dublin.
Tricia DelGaudio is Strategy Director at Epsilon. Her key responsibility is to inject innovative thinking though strategy into the agency's marketing work across its largest accounts. She leads strategic planning on Google and has oversaw product launches and ongoing CRM programs for Google Home hardware since its debut in 2017.
Over the last 15 years, Tricia has worked client side in marketing & communications at Merrill Lynch and Deutsche Bank, and worked in various strategic roles in agencies across branding, advertising and trend forecasting, with client experience spanning technology, finance, consumer healthcare, real estate, management consulting, hospitality, and CPG.
Tricia received her master’s degree in Brand Strategy from The School of Visual Arts in New York, where she later taught The Business of Brand Strategy before relocating to San Francisco.
She continues her commitment as a bi-costal contributor to JustFood.org – a grass roots non-profit focusing on food justice, sustainable agriculture, and community-driven solutions to end the inequities in our food system.
Director of Product, Marketing Technology, The New York Times
Pamela Della Motta built her career in Marketing specifically in the area of Marketing Operations. She joined The New York Times in 2013 as a manager in Marketing Operations which presented to her the unique position to learn all about the technology ecosystem that supported marketing campaign execution, it's complexities and opportunities to modernize. Also in this role she took the initiative to intimately understand the critical part big data plays in the everyday operations of marketing. At a time when new marketing technology was being aggressively invested, Pamela identified an opportunity to rationalize the marketing technology stack by surfacing gaps and redundancies within the stack and shining a spotlight in the technology and data silos that existed.
She transitioned to a product management role within the Technology organization earlier this year where she manages a team of product managers focused on overseeing a MarTech product portfolio consisting of marketing tools like marketing automation, CDP's, web content management systems, microservices for marketing data and A/B testing platforms. It is in this role that she discovered her team was in an unique position to bridge the cultural divide between the marketing and technology organizations and is working with colleagues in both marketing and technology towards enabling these two organizations to work even better together.
Jeff Eckman is the Founder and CEO of Blue Green Brands, an agile marketing technology company that delivers exponential growth in returns on marketing investments to medium and large enterprises. With over 20 years' experience in digital, design, and agile teams, Jeff has a passion for applying simplicity to complex problems, and creating relationships between people and technology that generate novel value.
Jeff leads cross-functional teams supporting the diverse and ever-expanding needs and responsibilities of marketing organizations—from strategy to creative to technology. Beneficiaries of Blue Green's work include national and global brands such as NBC Universal, California Closets, athenahealth, and PayPal. Jeff earned his BS in Operations Technology at Northeastern University, and holds an MBA from the MIT Sloan School of Management. Jeff lives in Belmont, Massachusetts with his wife and two children, and can be heard anytime on iTunes or Spotify as the drummer for Boston's original reggae band, Pressure Cooker.
Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Tom’s cartoons have grown by word of mouth to reach over 100,000 marketers every week. He is the founder of Marketoonist, a content marketing agency focused on the unique medium of cartoons. He draws literally and figuratively from 20 years in the marketing trenches in the US and Europe, including roles at Method, HotelTonight, General Mills, and Nestle.
Meg Goldthwaite is the Chief Marketing Officer for NPR, where she brings her experience in branding, visual storytelling, and digital communications to engage new audiences and build greater awareness of NPR programming across all platforms. Her portfolio of mission-focused work includes leadership positions at Conservation International, Women for Women International, Clinton Bush Haiti Fund, and World Wildlife Fund, where she brought Earth Hour—WWF's signature climate change initiative—to the U.S. Her corporate background includes 15 years in the telecom industry, where she led teams in marketing, operations, and strategic partnerships.
Shawn Goodin, Chief Marketing Technology Officer
JP Morgan Chase
MarTech West 2019 Speaker:
Chief Marketing Technology Officer, JP Morgan Chase
Shawn Goodin is the Chief Marketing Technology Officer for Consumer & Community Banking at JP Morgan Chase and Company. In his role he leads the vision, strategy and execution for global digital transformation to enable highly personalized cross-channel consumer experiences. Prior to his time at JP Morgan, Shawn was the director of Marketing Technology at The Clorox Company, the director of Digital Marketing at Northwestern Mutual and the head of Marketing Platforms at S.C. Johnson. His twenty years of experience which includes early stage software startups and driving digital transformation at Fortune 500 companies has uniquely positioned him to be a true marketing technology thought leader. Shawn has a unique background that blends cultural anthropology and cognitive science with software development and product management. He lives in the San Francisco Bay Area with his wife and five children.
Mayur Gupta is the CMO of Freshly, the prepared-meal services company. Formerly Global Vice President for Growth & Marketing at Spotify.
Mayur also sits on the Board Of Directors for DentaQuest and D'Addario guiding the C-Suite in their respective digital transformation and growth journeys.
Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals.
He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. He was a catalyst in the company's digital transformation and established a global marketing technology & digital capability organization that delivered Omni-Channel Seamless Experiences across Media, Content, Data, Analytics and eCommerce.
In 2014, Mayur was recognized as one of the "40 under 40" leading marketers in the industry by BrandInnovators and also received the CMO Programmatic Award by the CMOClub. Harvard Business Review (HBR) and the Economist profiled him as the model Chief Marketing Technologist in 2014.
Kelly Horton, Senior Engineer, Marketing Technologies
MarTech West 2019 Speaker:
Senior Engineer, Marketing Technologies, Docker
Kelly Jo Horton is currently a Senior Engineer of Marketing Technologies at Docker, Inc. She is a 2x Marketo Champion, a former Marketo Principal Consultant, and the former Global Demand Center Manager for Tektronix. Kelly has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Technical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the Interactive Media Peer group. Kelly is a newly-minted empty nester and resides in Bend, Oregon.
Brian is the Chief Marketing Officer at Fuze, the leading cloud-based communications platform for the enterprise. His marketing team at Fuze won the 2017 Sirius Decisions ROI Award for Demand Creation.
Prior to Fuze, Brian was CMO at Eloqua where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector, resulting in a successful IPO and subsequent purchase by Oracle. Before Eloqua, Brian was Chief Strategy and Marketing Officer at Forrester Research (NASDAQ: FORR), where he helped turn the brand into a leader in the technology research sector. He also served as CMO at Reed Business Information (NYSE: RELX), the largest B2B publisher in the world.
In 2017, Brian was named to several new lists: “50 Most Influential CMOs on Social Media” (Forbes), “100 Most Influential Chief Marketing Officers in the World” (Richtopia) and the “30 Tech Marketing Leaders Changing The Industry” (Synthesio).
Brian received his BS and MBA degrees from The Wharton School of the University of Pennsylvania.
Terence “Terry” Kawaja, is Founder and CEO of LUMA Partners, a strategic advisory firm focused at the intersection of media, marketing and technology where he guides established firms and digital growth companies. He is a seasoned investment banker with more than 20 years’ experience and has advised on more than $300 billion in transactions. He is a recognized expert in the Internet and digital media sectors and is an outspoken Digital Evangelist. Hailed as the “Jon Stewart of Investment Bankers,” Terry has a reputation for prescient insights and radical candor and leverages this objective credibility for the benefit of clients.
Kristian Kristensen is the VP of Engineering, Ecommerce for the New York Times. His group builds and runs the systems powering the Times subscription business. This includes quote to cash systems, manage your account, signup/login, call center, MarTech, and more. During his tenure the Times have added more than 1.5 million new digital subscribers.
Prior to the Times, Kristian ran engineering at GameChanger, an amateur sports scorekeeping startup in New York City. GameChanger exited to Dicks Sporting Goods in November of 2016.
Before GameChanger, Kristian was VP of Engineering at Alphaworks, an equity crowdfunding startup. Previously he was head of platform and backend engineering at Venmo/Braintree. Venmo/Braintree was acquired by Paypal in 2015.
Kristian started his career at Microsoft in their Consulting division where he consulted with the largest Telco in Denmark improving their Call Centers using software.
Kristian holds an M.Sc. in Software Engineering from Aalborg University in his native Denmark. He's a Certified Agile Leader (CSM), Certified ScrumMaster (CSM), and a Certified Scrum Product Owner (CSPO). He lives in New York City.
Ann watched too much TV as a kid. This admission and her passion for creativity and media still drive her as Adobe’s CMO and are reflected in the company’s groundbreaking marketing campaigns. Creativity is only half the equation, as under Ann’s leadership, Adobe’s marketing organization has pioneered the shift to digital — deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Prior to Adobe, Ann spent 20 years building the Intel brand as a VP of Marketing. Ann serves on the boards of Mattel and the Ad Council. She has been named the third most innovative CMO in the world by Business Insider, one of the world’s most influential CMOs by Forbes and to the AdWeek 50, an annual celebration of the most indispensable executives across marketing, media and technology. In 2015, Ad Age named her to The Creativity 50, a list honoring the most creative people of the year. Despite all this, she still watches too much TV.
A seasoned marketing and sales professional with extensive customer relationship management expertise, Cyndi is the CRM & Marketing Automation Manager at Sub-Zero Group, Inc.. Prior to joining Sub-Zero, Cyndi worked as an Organizational Development Director where she was responsible for marketing strategy and implementation for bank and credit union clients. When Cyndi isn’t helping Sub-Zero optimize its marketing and sales activities, you can find her in her kitchen decorating over-the-top cakes or at her dining room table playing board games with her son and husband.
Senior Manager Data Science & Analytics, Nordstrom
Jason Mestrits is Senior Manager, Data Science & Analytics at Nordstrom where he is responsible for developing the company’s marketing analytics roadmap. Jason focuses on improving marketer efficiency and insights by aligning analytics, technology, process and execution. Currently Jason is focusing on brand marketing and paid media analytics, as well as deploying Nordstrom’s internally developed multi-touch attribution platform.
Siara Nazir is the head of digital marketing for the Media & Entertainment Industry of products at Autodesk, managing the budget for a third of the company's revenues. She has unique experience in that in her career she's personally managed every offline and digital marketing channel and her strategies have been featured in DM News, Forrester and other industry publications. At Autodesk she's focusing on pioneering a digital marketing center of excellence with agile marketing at its core.
A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, a marketing consulting firm. Perkuto helps marketing leaders who feel frustrated with not having a bigger impact on revenue. As a Marketo Platinum Partner, Perkuto’s team of experienced consultants create impactful strategies, optimize marketing operations, simplify MarTech and execute on day-to-day campaigns. A digital marketing thought leader, Alex often speaks at industry conferences including Marketing Nation Summit, Search Marketing Expo and others. When he’s not helping clients impact revenue, Alex can be found riding his mountain bike, enjoying other outdoor activities and spending time with his four beautiful children.
Michael is a Sr Product Manager on the Experimentation Platform at Netflix, where he enables learning at scale throughout the organization via rigorous testing. Prior to this role, he worked on Netflix's homegrown advertising technology solutions. He enjoys working with multidisciplinary teams to solve challenging problems that can propel the business forward.
Michael was born and raised in the Bay Area and likes to swim, bike, and run in his free time. He holds a BS in Electrical Engineering and Computer Science from UC Berkeley and an MBA from NYU Stern.
Debbie Qaqish is The Queen of Revenue Marketing, a term she coined in 2011. As Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie manages global client relationships and leads the firm's thought leadership initiatives. She has been helping B2B companies drive revenue growth for over 35 years.
Debbie is well-known author and speaker on topics related to marketing operations, marketing leadership and revenue marketing. She has over 50 articles in the last 2 years in publications such as MarTech Today, AMA, MarTech Advisors, B2B Magazine, DemandGen Report and MarTech Series. She is also the author of the award-winning book "Rise of the Revenue Marketer: An Executive Playbook". Her next book "Rise of the Strategic Marketing Operations Function" - will be out in early 2019. A PhD candidate, Debbie also teaches in the MBA program at College of William & Mary and for Kennesaw State University on topics including business innovation, marketing operations and revenue marketing.
In March 2016, Kapost named Debbie among the Top 40 Most Inspiring Women in Marketing. For the last five years, Debbie has been named One of the 50 Most Influential People in Sales Lead Management. She has also won SLMA's Top 20 Women to Watch distinction for four consecutive years. In 2014 FierceCMO Magazine named Debbie one of the Top 10 Women CMOs to Watch.
David M. Raab is founder of the Customer Data Platform Institute, which educates marketers and technologists about customer data management. As Principal at Raab Associates, Inc., he has been helping marketers to understand, find and deploy appropriate technologies since 1987. Typical projects include marketing process analysis, architecture planning, needs definition, and vendor selection. He also consults with industry vendors on product and business strategy.
David regularly speaks and teaches at conferences around the world. He has published hundreds of articles on marketing technology and is author of The Marketing Performance Measurement Toolkit (Racom Books, 2009). Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.
He holds a bachelor's degree from Columbia University and MBA from the Harvard Business School. Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry.
Kathleen Schaub is IDC's Vice President, CMO Advisory and Customer Experience practices. Kathleen helps companies achieve their business goals through better connection with empowered customers and applying marketing science to the transforming marketing function. Leveraging 30+ years as a marketing executive, Kathleen advises senior leaders on marketing operations, the digital transformation of marketing, and customer decision-dynamics.
Sheryl Schultz is the cofounder and COO of CabinetM, an enterprise platform that marketing operations teams use to manage the technology they have and find the technology they need. Sheryl is responsible for managing the company’s sales, customer success, and operations programs.
A career technology startup marketer, Sheryl has spent several decades working with young companies as a marketer, board director/advisor, mentor, and investor shaping the way they go-to-market in new technology spaces.
Prior to CabinetM, Sheryl was an active participant in the Boston angel community as a member of Golden Seeds, a network of angels that provides early stage and growth capital to women led businesses which she co-led from 2009-2011, and Launchpad Venture Group, an angel group providing early stage capital for transformative technologies. She spent over 20 years as President of SRS Associates, providing communications and market strategy consulting to telecommunications startups. In that capacity, Sheryl launched dozens of companies, 20 of whom engaged her from inception through successful exit by IPO or acquisition.
Sheryl is a Board Director at The Capital Network, a non-profit organization that supports entrepreneurs navigating the funding process, and a regular speaker on issues related to fundraising, startup marketing, and female entrepreneurship.
As Director, Marketing Operations at LogMeIn, Justin is responsible for all of the marketing systems and tools globally, as well as advanced marketing analytics. He is technical, but not a developer. He is analytical, but not a data scientist. In his role, he brainstorms solutions, solves problems, and tries to make other people's jobs easier.
Since joining LogMeIn in 2012, Justin has been instrumental in building up the marketing automation teams and has strengthened the relationship between marketing and sales by tightening the integration between marketing automation and CRM.
Prior to LogMeIn, Justin was Manager of External Marketing at Vistaprint and Sr. Manager of Marketing Strategy at Synapse Group Inc, a subsidiary of Time Inc.
He holds a BA from Amherst College and lives outside of Boston, MA with his wife and 1 year old son.
Patty Spiller is the Head of Growth Marketing at Livongo, with responsibility for user acquisition and retention. Prior to joining Livongo, Patty held various marketing leadership positions, where she was responsible for launching several new innovative products to market in the healthcare and tech space. Patty’s greatest strengths are her creativity, drive and leadership. She thrives on challenges that have a real impact in people’s lives. Patty holds a telecommunications engineering degree from ORT University, Uruguay and an MBA from Stanford Graduate School of Business.
Aaron Wroblewski is AI Engineering Lead for the Consumer Analytics team at Zillow Group, where he supports his team in building AI marketing automation.
A product manager and engineer with 10+ years’ experience at Zillow, Amazon, and Microsoft, Aaron is passionate about helping engineers, scientists, and business stakeholders work together to understand and personalize every step of customer journeys and leverage this knowledge to create products and relationships that make customers happy.
When Aaron is not teaching machines to help you find your way home, he’s likely meal-prepping, baking bread, experimenting with fermentation, or out for a run.