MarTech West Speaker:

Elise Perachio

Director, Digital Engagement, University of Washington


Elise oversees social media and email marketing strategy at the University of Washington. In this role since 2007, she launched the UW’s primary social media channels and grew their followings from zero to hundreds of thousands. She continues to push the boundaries of digital marketing at the UW, recently overseeing the selection and rollout of a university-wide marketing automation system. Elise and her team are passionate about telling the many compelling stories about Washington’s flagship public university—and are just as passionate about building positive and authentic connections with the UW community.

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