Kristen Walker is an experienced marketing technologist and Eloqua luminary currently focusing on helping Pearson VUE build out their MarTech stack. Previously, Kristen was an Eloqua consultant as well as a lead generation manager with Arrow Systems Integration. With 11+ years of experience, Kristen uses her skills in marketing automation, Salesforce, and paid advertising to help organizations drive lead generation, return on marketing investment, and user adoption of marketing tools.