MarTech West Speaker:

Stefano Fanfarillo

Partner and Director, Personalization & Digital Marketing, Boston Consulting Group


Stefano is a BCG Partner and Director based in NY and a core member of BCG's Marketing, Sales and Pricing (MSP) practice. He is an expert in Personalization and Digital Marketing with focus on digital transformation, customer data management, marketing technologies and operations, capability development and operating models.

With over 20 years of experience and a unique skill profile across strategy, analytics and digital marketing technologies, Stefano advises and supports his clients with transforming their analytics, marketing and distribution operations to develop the capabilities and operating models to accelerate growth in customer acquisition, retention and value across the customer lifecycle.

Stefano has served clients across multiple sectors including telco, financial services, retail and CPG.

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