April 2021 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

MarTech West Speaker:

Signe McKie

Email and Digital Marketing Specialist, CaringBridge

  

Living in a world of opens and clicks, Signe has been in email marketing for 10 years. Evolving from batch and blast messages to honed personalized messaging and automation marketing, Signe has worked within several email platforms in both for profit and non-profit sectors.

As the digital and email marketing specialist for CaringBridge, Signe uses data to identify key communication points so users understand how to use CaringBridge (either desktop or mobile app) to engage with their community for support during a personal health journey.

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