MarTech West Speaker:

Kelly Waffle

Head of Digital Strategy, Hinge


With more than 15 years of hands-on B2B and digital marketing experience, Kelly guides clients through the complex interplay of technology, processes, research/data, programs, creative and analytics. Over the years, he has built and led teams in the corporate marketing, marketing consulting, vendor and creative agency environments.

Kelly also leads the engagement efforts for the Hinge Research Institute—helping clients use research to grow and be more profitable. A well-known practitioner and thought leader in Account-Based Marketing (ABM), Kelly has been recognized by Onalytica as a Top 50 Martech Global Influencer. He has won awards with Eloqua (now Oracle) and Marketo (now Adobe) for his marketing automation expertise. As a co-host of Hinge’s The Visible Expert Podcast, he talks with thought leaders across a variety of industries and disciplines.

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