MarTech West Speaker:

Dan McGaw

CEO, Effin Amazing


Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of Effin Amazing, a marketing technology and analytics agency, and the creator of, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won't let him take this out even though he says it makes him sound old.)

Before founding Effin Amazing, Dan succeeded Neil Patel as the head of marketing at Kissmetrics. He was the first employee at Code School, taking the company from $80k MRR to $400k MRR in revenue in just over a year and setting them up for success and their eventual acquisition by Pluralsight. As a volunteer for the SPCA and Orange County Animal Services, Dan used his marketing technology expertise to help 12,000 animals get adopted.

In 2015, Dan was selected by the US State Department to be a United States Ambassador of Entrepreneurship, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems.

When he isn't helping companies increase revenue and accelerate growth, he can be found doing laundry for his three children.

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