MarTech West Speaker:

Kelly Horton

Principal Engineer, Marketing Operations & Technology, ROOM


Kelly Jo Horton is currently a Principal Engineer of Marketing Operations & Technology at ROOM ( in New York City. She is a 2x Marketo Champion and a current Marketo Fearless 50 member. Kelly Jo has a deep digital marketing background that includes designing and building interactive digital experiences and social media campaigns for music labels, bands, B2C brands and movies such as Hunger Games and Taken 2. She was the Lead Technical Operations Engineer on the Ensequence team that won a Primetime Engineering Emmy in 2010 for "Outstanding Achievement in Engineering Development," for their work on an interactive television app for live Showtime boxing events. She is an active voting member of SAG/AFTRA, and an active voting member of the Television Academy of Arts & Sciences in the New Media Peer group. Kelly Jo's super power is the ability to visualize, architect and implement digital ecosystems that connect disparate platforms into a cohesive unit. She currently splits her time between Bend, Oregon, and ROOM in New York City.

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