APRIL 3-5, 2019 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

MarTech West Speaker:

Kristie Parr

Executive Director Marketing Technology and Digital Operations, Aetna

  

Senior eCommerce, Digital Marketing, CRM and IT professional with dual experience delivering business strategy along with technical implementations in the Digital Sales and Marketing area. As an IT professional, excels at partnering with business leaders to execute their technology programs in support of Sales and Marketing Strategy.

Experience defining and delivering business and technology solutions in multiple Industries, including, Life Sciences, Pharmaceuticals, Software and Services, Digital Recruitment, and B2B & B2C ecommerce.

Solid business and technical foundation acquired through education (Master in Computer Science) and professional experience (Product Management, Product Management and Marketing Consulting, and IT positions of increasing responsibility and complexity).

Experience in both small start-up environments and large complex multi-national organizations; enabling me to bring structure and process to chaotic, fast paced environments while driving innovation and entrepreneurialism in large, complex environments.

A strong team player with excellent leadership, vendor management, change management and communication skills. Demonstrated ability to work in a highly matrixed and multi-cultural environment (US, LATAM, EU, ASPAC, India).

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