Chief Digital Officer, L'Oréal Canada
Martin Aubut is a pragmatic digital marketing executive and entrepreneur, with 19+ years of experience. He is known for transforming organization toward consumer centricity by leveraging digital capabilities.
He is leading L'Oréal Canada successful Digital ACCELERATION, as CDO (Intrapreneur). He is building with his team advanced E-Commerce, CRM & Data Science practice. He is now building an Innovation lab focus on Artificial Intelligence, leveraging Deep learning and machine learning technics for L'Oréal.
He played leadership role into Quebecor + Yellow Pages transformation from print to web business model.
His diversified experience from successful start up like avantage.ca & reseaucontact.com + mcouture.com to large scale media company, Ad Agency HAVAS, and Consumers Goods at L'Oréal Canada gave him the framework, leadership, strategic thinking, deep understanding of technology and digital skills across different industries to lead change and fast growth among dynamic market context.