APRIL 3-5, 2019 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

MarTech West Speaker:

Holly Rollo

CMO, RSA Security

  

25 years experience developing business and marketing strategies and leading global, integrated execution for enterprise technology brands. Core strengths in transformational change and growth-stage leadership; building teams and scaling for growth is what I do best. Focus on cybersecurity and cyber defense. Strategic dexterity, adventurous disposition and proficiency across every aspect of marketing.

STRATEGY
Business Strategy, Go to Market Strategy, Market Segmentation
New Product Introduction
Product Positioning & Branding
Global Marketing Strategy & Strategic Planning
Installed Base & Channel Strategy
Market Intelligence

EXECUTION
Product & Solution Marketing
Integrated Marketing Programs
Demand Generation Programs, Nurture & Sales Promotion
Content Development
Online Marketing, Media/Paid Search, Social & Content Syndication, SEO
Brand & Solution Advertising
Corporate Communications/AR/PR
Web Marketing & Online Community
WW Field Marketing
Global Events
Customer Loyalty & Reference Programs
Channel Partner Marketing & Strategic Alliance Marketing
Marketing Automation & CRM Integration
Business Development/Telemarketing

Specialties: Cybersecurity, Risk Management, Idenity Access Management, Enterprise Applications, Networking, Middleware/Infrastructure Software, Mobile Software, Hosted Services, SME/SMB, Database, Backup/Storage, Hardware, Cloud Computing and SaaS

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