Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

MarTech West Speaker:

Steve Lok

Head of Marketing and Technology for Global Digital Acquisition, The Economist


Heading up the marketing technology and operations practice at The Economist, I work to bring modern, leading-edge digital marketing and media concepts to life. Committed to solving the most difficult of problems, I am helping our team lead a significant transformation of digital marketing practices and hybridization of marketing and technology to help maintain the company's leading position in martech effectiveness.

Primarily responsible for the centralization of digital marketing practices, platforms, and tools, my goal is to help The Economist reach wider, and higher, while working smarter.

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