Chief Digital Marketing and Analytics Officer, Sears Holdings Corporation
Kerem brings more than 15 years of experience as a marketing scientist and executive. He has expertise in the areas of omnichannel and cross-device attribution, price and revenue optimization, assessing promotion effectiveness, yield optimization in digital marketing and real time analytics. He has managed mid and large-size analytics and digital marketing teams in Fortune 500 companies and delivered large scale analytics solutions for marketing and merchandising units. His out-of-the box thinking and problem solving skills led to 4 patent awards and numerous academic publications. He is also a sought after speaker in Big Data and BI Platforms for Analytics.