VP, Digital Strategy, AARP
Gaurav Bhatia currently leads Digital Strategy Team in AARP Services and Infleunt50. He has over fifteen year’s online marketing and digital expertise. He is responsible for developing digital strategy and creating customer centric digital solutions that market changing products and services. Gaurav’s team represents a holistic view of all of AARP’s Services digital assets and is responsible for presenting the digital value proposition to external organizations. He is also responsible for execution of digital capabilities across web, e-mail, mobile and social media as well as creating the technology roadmap and infrastructure. Gaurav consults with the AARP providers on digital best practices, developing a customer focused and data driven digital experience.
Most notably, Gaurav’s team is developing the enhanced personalized digital experience that allows for personalization, is data driven and is customized for web, tablet and mobile. The team also created the mobile app that allows members to get accesses to the discounts at their fingertips. Over 700,000 members have downloaded the app and use it to engage with the products and discounts. Gaurav has been with AARP Services since 2012 and brings proven success in digital strategy and marketing, product development, technology and strategic planning.
Gaurav has extensive experience in both business-to-business and business-to-consumer digital marketing. He is a digital marketer with expertise in building digital assets to drive business growth. He has led large scale transformation projects to help with digital transformation for large and mid size organizations.
He has held senior leadership positions at several large Fortune 500 including Capital One, Sabre Holdings (parent of Travelocity.com) and NIIT Technologies. His proven results leveraging technology and marketing include online consumer portals for banking, finance and travel.
Gaurav holds a Master’s Degree in Information Systems, MBA in Strategy and a Bachelor’s degree in Mechanical Engineering.