Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

MarTech West Speaker:

Glenn White

Director, Marketing Technology, Electronic Arts

  

Glenn is the Director, Marketing Technology for Electronic Arts. He’s responsible for the tools, systems, processes, and people to help empower the marketers at EA to do top-quality marketing for the best games in the world. Glenn joined EA in January of 2013, specifically to manage marketing toolsets for PopCap. Prior to that, he was agency-side as a technical producer and strategist for over twenty years, working at Modem Media and Wunderman on clients such as AT&T, GM/Opel, IBM, Cathay Pacific, Microsoft, and T-Mobile. Glenn was born in NYC, but currently lives in Seattle, which explains his love for the NY Rangers and the Seattle Sounders. He also probably plays more videogames than just about anyone you know.

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