Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

MarTech West Speaker:

Tom Hannigan

Director Global Marketing Programs, IBM


Tom Hannigan Jr. is a seasoned marketing executive with 18 years of experience in marketing automation, direct, and digital marketing. His passion is helping marketers to develop effective marketing programs when they are:

  • Looking to make the best use of digital channels, marketing automation tools, and analytics.
  • Targeting new audiences or launching new products.
  • Entering new markets or segments.

Over his career, Tom has focused on the intersection of marketing strategy and marketing technology. As a consultant he has developed strategy driven marketing automation deployments for Kimberly Clark (Huggies), Samsung Credit Card, First USA Bank, Nokia, Cisco, and Microsoft. Tom enjoys building specialist teams to provide strategy and to develop projects in the areas of digital marketing, marketing automation, segmentation, targeted marketing and analytics.

Currently he holds the position of Director, Global Marketing Platforms at IBM.

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