Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

MarTech West Speaker:

Matt Marolda

Chief Analytics Officer, Legendary Entertainment

  

Matthew Marolda is Chief Analytics Officer at Legendary Entertainment. He formed and runs Legendary's Applied Analytics division, which uses data and analytics to drive strategic decisions across all aspects of the company. Prior to Legendary, he founded StratBridge LLC in 1999. StratBridge had two software solutions businesses: moneyball player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after Mr. Marolda had joined Legendary). He earned his MBA at the Tuck School at Dartmouth where he won the Adams Award for Excellence in Entrepreneurship. Mr. Marolda graduated from Bowdoin College with Honors, earning majors in economics and mathematics and a minor in art history.

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