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Did you come to MarTech to identify and evaluate suitable technology suppliers for your marketing technology initiatives? If so, this workshop is for you!
Join your host Tony Byrne – founder of Real Story Group, a fiercely-independent, pro-customer analyst firm – for the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from marketing automation to CRM to DAM and more. Tony will teach you how to replace outdated, waterfall methods with a modern approach to technology selection.
Distinguish among features, architectures, cost, and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs
Drive an agile, test-based selection process that engages your peers as advocates for the right solution
Understand how to adopt this methodology for selecting digital agencies and other consulting firms
Benefit from case studies and learning from those who have gone before you
You’ll also come away with a firm understanding of the major pros and cons of the key martech cloud/suite players.
Tony Byrne is founder of Real Story Group the only exclusively "buy-side" technology analyst firm. Real Story Group works only for enterprise MarTech customers. Tony has a personal passion for helping stack leaders make sound strategic decisions, based on solid research, that will set them up for long-term success.
