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The Right Way To Buy Marketing Technology | A MarTech® Workshop

Wednesday, April 15, 2020

Did you come to MarTech to identify and evaluate suitable technology suppliers for your marketing technology initiatives? If so, this workshop is for you!

Join your host Tony Byrne – founder of Real Story Group, a fiercely-independent, pro-customer analyst firm – for the inside scoop on how to match your unique needs with the right technology marketplaces and vendors, ranging from marketing automation to CRM to DAM and more. Tony will teach you how to replace outdated, waterfall methods with a modern approach to technology selection.

This workshop will teach you to:

  • Distinguish among features, architectures, cost, and ecosystems to assess how you can underpin your digital strategy with the best-fitting tools for your needs

  • Drive an agile, test-based selection process that engages your peers as advocates for the right solution

  • Understand how to adopt this methodology for selecting digital agencies and other consulting firms

  • Benefit from case studies and learning from those who have gone before you

You’ll also come away with a firm understanding of the major pros and cons of the key martech cloud/suite players.

Two Ways to Attend

Register today to ensure your spot. Seating is limited.

Here are the different ways you can attend:

All Access + Workshop $2,895
Workshop Only $939

Interested in sending a team? Check out our special team rates!

There are a limited number of tickets available. Don’t delay, book yours now!

Tony Byrne

About Tony Byrne

Founder of the only exclusively "buy-side" technology analyst firm in the world. At Real Story Group we work only for you the tech customer, and that allows us to keep it real.

I have a personal passion for helping large enterprises make sound strategic decisions, based on solid research, that will set them up for long-term success.

I believe the best companies of the future will be those that invest the most wisely in employee and customer digital engagement. It's my good fortune to have an opportunity to help them get there.

Find my book, "The Right Way to Select Technology", on Amazon.