Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

Adapt or die – learn the secrets top brands use to manage their martech strategies

The talent wars. Culture and organizational challenges. Managing change. Disruptive business models.

The speed of change continues to accelerate and rewards those who adapt faster than their competition. Ever increasing customer expectations in a technology-powered world and the need to respond with improved customer experiences are the drivers of change. Without a complete overhaul of an organization’s behavior, many marketing technology initiatives will fail to deliver expected results.

“Technology changes exponentially, but organizations change logarithmically.” – Scott Brinker

Martec’s Law may be the greatest management challenge of the 21st century. Understanding how to manage relatively slow-changing organizations in a rapidly changing technological environment is an epic challenge.

Attending the MarTech Conference helps you see the complete picture. We’ll talk about how to frame the scope of the issues, select appropriate technologies and how to transform into an agile, customer-focused organization. You’ll learn new strategies to guide you through your own digital transformation journey.

Dive into martech strategy with case studies and executive-level discussions on marketing technology management, strategy, and investment led by candid discussions with leading CMOs and VCs.

 

Expert MarTech Speakers

 

Brands That Attend MarTech

Don’t miss these insightful sessions and keynotes:

Keynotes

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Keynotes: The State of Marketing Technology, Mapping the Boundaries Between Marketing Art & Science and Secrets to a Great Partnership Between a CMO and a Head of Martech


Keynotes: Adopting a Marketing Mindset for the Modern Digital World; Graduating as a Chief Marketing Technologist; and When the Customer Becomes the First Party


Executive

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Delivering Business Results with Marketing Technology


How Chief Marketers From Visa, Belkin, and Oracle Are Transforming Their Teams and Talent


Turning Your Marketing Team Into A Profit Center: Case Study With Sears' Chief Digital and Analytics Officer


The 4 Cornerstones to Become a Universal (Marketing) Soldier in 2017


Investing in the Future of Martech


Operations & Technology

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How to Build a Martech Stack That Fits Your Company's Needs


How IBM Re-Platformed the Core of Its Martech Stack


Insights from Inside the Marketing Stack


Getting the "Full Stack Advantage"


Aligning Marketing Operations & Technology with Sales - How Bit Stew Systems Did It


5 Steps to Operationalize Your Customer Journey


How to Wrangle MarTech Spend in a Large, Rapidly Growing Business (and Survive!)


Surprisingly Simple Techniques for Building System Requirements that Meet IT & Business Needs


Agile & Human

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Agile Marketing in the Enterprise: Case Studies and Discussion


Putting the Right Conditions in Place for Martech Success


Human Factors in Marketing Ops and Technology


The State of Agile Marketing


Exploring Scrumban: Why Combining Methodologies May be the Agile Marketing Magic Bullet


Adventures in Agile: How Hootsuite Broke Down Silos to Make Innovative Campaigns


Freedom Within a Framework: How Campbell Soup Company Democratized Marketing Data to Support Agile Decision Making


Emerging MarTech

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A Legendary Approach: Disrupting Hollywood with Paradigms and Analytics


Marketing with Data During the Digital Revolution


Tales from the Trenches: Data Disasters and How to Avoid Them


7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting


The Meaning and Impact of Emerging Data Protection Regulations


The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World


Singing the Customer Data Platform Blues


Digital Transformation

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Martech Transformation: From Aspiration to Roadmap


Designing Customer Experiences by Leveraging Data and Analytics


Sprint's Pre-Paid Digital Transformation: Using Machine Learning & Multi-Armed Bandit Experimentation to Optimize Every Interaction Across the Customer Journey


The Connected Marketer: A Unifying Approach for Understanding & Managing Digital Transformation


From Separate Silos to End-to-End Collaborators: How Martech Bridged the Sales-Marketing Gap for SAP


How Artificial Intelligence is Transforming Customer Acquisition


How Microsoft is Driving Stronger Customer Experience and Business Results Through a Highly-Scaled Martech Ecosystem and Tight Integration of Marketing to Sales


The Rise of Conversational AI - A Marketer's Guide to Chatbots


Marketing Tech's Next Game Changer: Bot-to-Bot Marketing


View the complete agenda here.

Attend any of our eight featured topics at MarTech. You’ll choose from the more than 60 sessions on Adtech, Data & Analytics, Digital Transformation, Martech Leadership, Operations, Technology and Emerging Martech.