The latest MarTech agenda is live! Check out the 75+ FREE tactic-rich sessions in store...

MarTech will take place online, March 16-17, 2021. Visit martechconf.com/spring to learn more and join us for a free, expert-led training program!

Get Your Boss Onboard!

We see it happen all the time: You’re excited to attend the MarTech® Conference, but convincing your boss proves to be a challenge. He or she may be wondering if MarTech is worth your company’s time and investment. You can put your manager’s thoughts and concerns at ease by clearly demonstrating the value of attending MarTech. And we can help.

When you approach your boss, have a plan in place for how your tasks and campaigns will be managed while you are at MarTech. Being proactive and planning ahead will make your boss and team members feel confident and at ease.

Consider these talking points when you meet with your boss to discuss the show:

“I’ll attend sessions that match my needs, experience level, and goals.” The MarTech agenda is packed with state-of-the-art educational presentations. You will expand your digital transformation efforts with access to experts and an up-close look at their strategies. At MarTech, we strive to deliver an exceptional experience that equips you with the proven strategies that you need to succeed in this technology-powered marketing world.

“I’ll have access to powerful networking opportunities.” Networking is the cornerstone of MarTech. Connecting with your peers is great for personal brand building. It’s also your opportunity to make new friends, partners, and drive awareness to your company. Identify the benefits that your boss would find with our networking activities. Are you seeking new partners or business solutions? Be specific when communicating those goals and building your case to attend.

“I’ll save on travel and accommodations.” Not local to San Jose? Then you’re probably facing a task list of expenses, from registering for a conference ticket to purchasing airfare and booking a hotel. With these costs in mind, we understand your need for getting the most bang for your buck.

We work closely with local hotels to special rates for attendees. Take advantage of our conference rates, which you can lock when you register. Stay tuned for specific lodging details! If you have questions, feel free to email us at registration@martechconf.com.

Traveling to California doesn’t hurt your pockets either. Average airfare from the East Coast to the West Coast is $400 round trip. Find cheap tickets with Skyscanner and book at the best price!

“I’ll get time to reinvent myself.” Getting time outside of the office is rewarding and productive. Your employer knows how valuable you are. So while there’s a cost associated with you being out of the office, it can present real value, too. Attending MarTech provides you with a platform to focus on things that are outside of your typical day. Take a step back and reevaluate how to do your job differently… and better. Attending MarTech could be a career-defining decision. You’ll acquire new and effective marketing technology information and learn what it takes to implement it successfully.

Need more help?

For many marketers, attending MarTech provides the perfect boost of insights and fresh ideas to create remarkable customer experiences and the opportunity to keep up with the ever-changing marketing technology landscape.

If your supervisor needs some more convincing, we’ve prepared a letter to help you.

Just copy the content into an email, customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!

Click Ctrl + C (⌘ + C on a Mac) to copy/paste the contents below:

Testimonials

This is one of the best events in the MarTech space, bridging the gap between innovation and industry.
Mihir Pandit, Manager, Indegene
Really interesting content, such a good variety – and love the on-demand aspect as well as live features. Thank you for providing such high-value content for free! Such a great resource.
Michelle Nesta, Director of Marketing Analytics, AVE by Korman Communities
This was a great event with a cross-functional perspective.  Many insights and lessons learned that I will take into the future.
Moria Titus, Senior Manager of Personalization and Campaign Management DevOps, US Cellular
Amazing speakers and amazing insights into where the industry is going. I’ll be sure to refer to future events! Thank you!
Lauren O’Malley, Recruiter, Talentfoo
I always forward and recommend your sessions to my co-workers.
Amy Dill, Senior Marketing Automation Specialist, Alliance Franchise Brands
MarTech is a unique, inspiring conference with sessions from real-world marketing professionals and vendors telling stories about how they approach the most current challenges in modern marketing technology. I'm hard-pressed to find another conference I've benefited so much from.
Tim DiSabatino, Digital Marketing Technology Manager, VMware
Love all the resources and downloadable content! I also love the on-demand options after.
Gabe Gonzalez, eCommerce Product Manager, Leslie's Pool Supply
Love the topics, the presenters, and how professional the entire conference is. Thank you for creating such an amazing event.
Jessica Gillet, Head of Marketing Operations, SES
Love the industry knowledge, especially for people who are new to the field. The fact that it's free is especially great, I love it when knowledge is free and accessible. Highly recommended to anyone looking to learn more about industry trends.
Beverly Yan, Email Marketing Manager, Living Spaces
The ability to go and watch sessions online when I have the time is invaluable to me. Excellent!
John Deneen, President, Siteform
The lessons were a perfect length to fit in a busy work day and the documents to download and save are a fabulous thing to use as tools. Thank you!
Staci McElroy, Digital Project Manager, Bong Brand Loyalty
Great content that I could apply to my marketing role. Thanks so much!
Kathleen Arroyo, Marketing Automation Specialist, Pushpay
This was the best virtual event I've attended and rivals live marketing conferences too - excellent speakers, great content, perfect platform, zero tech problems. I'm obsessed.
Lauren Roady, Senior Corporate Marketing Manager, Semtech
I was super impressed by the meatiness of the content this conference had to offer. I learned so much valuable information on personalization and first-party data. I cannot wait to package these new insights for both our internal teams and clients. I will definitely be attending next year!
Kara Degeorgis, Art Director, Theorem
I love the chance to revisit the talks… if one has to step out for some reason for a few moments. Perfect :-)
Jan Sørensen, Consultant, Novicell
MarTech events have proven to be "best in class" for professionals in the advertising industry who need to keep up with marketing, sales, and technology trends, principles, and processes in our industry.
Georgette Sebro, Campaign Specialist, SAMCS Toronto
All and all a very professional and high-level knowledge-sharing conference. Can't wait to participate next year. Thank you!
Anne Cecilie Pape, CEO & Co-grounder, HeyLouise
Great content. One of those events where you actually learn something rather than professionals just covering basic stuff that everyone already knows about.
Andrew Overheid, Marketing Specialist, OnLogic
The sessions were very enlightening and educational, and demonstrated how we could use the material immediately in our everyday world.
Kevin Zawrazky, eCommerce Project Manager, Trelleborg
This was absolutely the best marketing conference I've ever attended.
Will Patch, Enrollment Marketing Leader, Niche
I loved the short topics that provided enough information but were able to fit multiple ones within my day full of meetings.
Mary Stimart, Marketing Technology Manager, Kohl’s Department Stores
You discussed key trends in an insightful way; I enjoyed the line-up. And you kept the session short and provided many breaks. A well-organized event!
Sally O’Dowd, VP of Global Marketing, Verticurl, a WPP company
One of the best virtual conferences I've ever attended. I loved how quick the sessions were, the perfect amount of break time between them, FANTASTIC topics covered… and excellent speakers. Thanks so much!
Briauna Driggers, Content Marketing Strategist, RCCS Inc.
Good conference with much less over-the-top promotion from speakers than I’ve seen at other events. Keep up the good work.
Cameron DeJong, Director of Marketing, RCCS Inc.
I truly appreciate your sharing and providing a space for continued learning in this ever-changing sphere.
Deanne Santoro, Branch Transaction Administrator, Berkshire HomeServices
Great content and having the replay available to share is critical.
Matthew King, VP, Wyndham Hotel & Resorts
I really enjoyed being able to set up my own schedule for the day, and I enjoyed every segment. I got a lot out of it and am bringing some of the ideas back to my own team to hopefully implement.
Jael Dugdale, Search Strategist, Gcommerce Solutions
Fantastic conference with great sessions.
Bobby Meeks, UX Manager, Terminix
Very much liked the format and the frictionless experience to participate.
Leslie Laredo, PResident, Academy of Digital Media
Great conference, super valuable!
Mandi Hunter, Digital Consultant, Principal
I liked the content - it was really useful to my business.
Cibele De Souza, Marketing Manager, FasTest Brasil
A lot of great presenters and information. I wish I had an entire day dedicated to listening.
Kate Ratner, Creative Director, Cloud Construct
Great but concise and digestible content.
Seth Osae-Aye, Director - SAM, Novartis Pharmaceuticals
This is my first time attending The MarTech Conference, and in my experience, I think the event was a complete success, especially with the valuable content provided and shared by each speaker (presenter). Happy I joined in to learn with you all.
Kwame Justice, Founder & Owner, Justice Societies
Thank you for the flexibility with this conference. From the conference being free for attendees to allowing us to attend the session live or watch at a convenient time made this an exceptional experience. I still have some sessions to watch and it's so nice I'm able to do that at my own pace. Since the conference had this much flexibility, I was able to share it with my full Marketing Tech team as well.
Amy Thomson, Digital Marketing Technology Manager, Baird
I like that you provided a free virtual event. Even better, each speaker had downloadable assets that you can review later. Nicely done.
Carol Leick, Digital Trust and Safety Channel Product Marketing Lead, Sift Science
Great, well-prepared, presentations that cause you to think, dream, and plan. What's not to like!
Jason VanHoose, Marketing Innovation Manager, BOK Financial
MarTech was great and full of helpful information and familiarization with companies that can help meet the needs of current gaps in the marketing realms. Thank you for the time and effort put into this and will definitely be looking into what will be available for the fall!
Jenny Sampson, Contract Marketer, JP Parker Flowers
Great topics and availability of info on-demand was awesome.
Charu Sarathy, Analyst, Intech
I like the online and on-demand nature of the program. There were different tracks throughout and I could customize the sessions I wanted to attend and then watch additional sessions as time allowed on-demand.