April 2021 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

MarTech West 2020 is canceled. Join us online for free April 21-23 for Discover MarTech!

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Martech Solutions, Demos, Sessions, Case Studies, Networking - All Free with an Expo+ Pass

MarTech West 2020 has been canceled due to the coronavirus outbreak. Join us for free online -- April 21-23 -- for Discover MarTech: A Virtual Event For Strategies & Solutions!

Investing a few hours or two days at MarTech is the ideal way to discover new solutions to your marketing challenges. You’ll meet participating vendors, attend sessions on the Solutions Track and in the Discover MarTech Theater, and network with peers... all for FREE with a MarTech Expo+ pass.

The Expo+ pass packs a ton of value...

Find the right marketing technology for your business. Efficiently evaluate marketing technology companies in the Expo Hall... everything from attribution and performance solutions to video marketing platforms.

Get it straight from the source. It’s very likely that either the company you’re considering or one of their competitors is presenting at MarTech. This is your chance to learn directly from them! Swing by the Solutions Track and the Discover MarTech theater for case studies, demos, and insights from leading market-defining vendors including ARM Treasure Data, Merkle, Magnolia, Acquia, Allocadia, Tealium, Acoustic, Blueconic, Tray.io, Adobe, and Blueshift. Keep scrolling for the Expo+ agenda! 

Make career-advancing connections. MarTech is your opportunity to connect directly with a community of like-minded senior-level marketers eager to exchange ideas, experiences, and advice. You'll meet prospective clients, partners -- even future talent -- and grow your circle of professional contacts at events like Speed Networking and the Expo Hall Reception (sponsored by ARM Treasure Data). Learn more!

Celebrate the creativity of the MarTech community at the 2020 Stackie Awards! Join us Wednesday, April 15 to celebrate creative marketing stacks from the MarTech community! Want to participate? Now's your chance! The 2020 Stackie Awards are open for entry! Check out past winners and read Scott Brinker's tips for how to create a compelling submissionThere’s no cost to enter -- in fact, for every qualified entry (e.g., a meaningful stack slide), we will donate $100 to Girls Who Code, up to a total of $10,000!

Here are the Expo Hall hours:

  • Wednesday, April 15 – 5:00pm – 7:00pm

  • Thursday, April 16 – 10:00am – 6:00pm

  • Friday, April 17 – 10:00am – 2:00pm

And here’s a recap of everything you get:

  • Admission to the Expo Hall and all exhibiting marketing technology companies

  • Access to select networking events

  • Full-length Solutions Track and bite-sized presentations in the Discover MarTech Theater

  • Access to the final editorial sessions (starting at 2:00pm Friday, April 17 — see the agenda!), afternoon break, and closing keynote, Make Data Stick Through Duarte DataStory, with Nancy Duarte, Principal, Duarte, Inc

  • A free copy of Nancy’s latest book, DataStory: Explain Data and Inspire Action Through Story (first come, first served!), and the chance to have it signed by Nancy in the Expo Hall Friday, April 17

  • One (1) $15 voucher to enjoy lunch on us, redeemable at the concession stand at the back of the Expo Hall. (You will receive the voucher upon check in at the conference).

     

  • Access to conference speaker presentation downloads

  • Access to the MarTech mobile app

  • Refreshments during breaks

Expo+ Agenda

Your Expo+ pass lets you attend all of the events below. Register now and it's free!


Time

Wednesday, April 15

1:00-5:00 The Right Way To Buy Marketing Technology
Tony Byrne
Using CDP To Make The Most Of Your Customer Data
David Raab
Agile Marketing Advantage
Andrea Fryrear
Creating Connected Experiences
Jeff Cram
A Marketer's Guide To Attribution Analysis
Christopher Penn
4:15-5:00
5:00-7:00
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater


BlueVenn - TBA (5:55-6:10pm)

BlueVenn



The Right Way To Buy Marketing Technology (6:35-6:50pm)

Real Story Group


Time

Thursday, April 16

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Workfront

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Keynote: Leading The Next Decade of Martech
Scott Brinker - chiefmartec.com 
Netflix, Intuit, and Walmart: A Martech Retrospective
Tony Ralph - Walmart eCommerce 
10:00-10:55
Marketing
Solutions A
Data Fabric And Identity: Driving Marketing Success In The Cookie-less World (10:20-10:50)

Merkle

Marketing
Solutions B
Moving Past Cookie-Cutter Web Experiences By Unleashing Your Marketers' Greatness (10:20-10:50)

Magnolia

Discover MarTech Theater
Myths Martech Vendors Tell (10:00-10:15am)

Real Story Group


Lytics - TBA (10:20-10:35am)

Lytics


Workfront - TBA (10:40-10:55am)

Workfront

10:55-11:35
Marketing
Solutions A
Broken Promises And The Customer Experience (11:00-11:30)

Acquia

Marketing
Solutions B
Adobe - TBA (11:00-11:30)

Adobe

Discover MarTech Theater
The New Omnichannel Stack (11:00-11:15am)

Real Story Group


Emerging Elements From The Periodic Table Of Email And Deliverability (11:20 - 11:35am)


11:35-11:50

Break

11:50-12:30
Marketing
Solutions A
A CDP Is Not Enough: The Customer Data Strategy Beyond The Technology

Tealium

Marketing
Solutions B
How New England Biolabs Creates Experiences To Attract & Keep Loyal Customers

Salesforce

Discover MarTech Theater

Surprising Findings From The 2020 Martech Replacement Survey


12:30-2:00
Marketing
Solutions A
Ensighten - TBA

Ensighten

Marketing
Solutions B
Build Real-Time Relationships By Unifying Your Customer's Touch Points Across Channels

Segment

Discover MarTech Theater
Sendoso - TBA (12:40-12:55pm)

Sendoso


Wrike - TBA (1:00-1:15pm)

Wrike


WordPress VIP - TBA (1:20-1:35pm)

WordPress VIP


How Engagio Uses Metadata.io To Drive Real Demand From Target Accounts (1:40-1:55pm)

Metadata

2:00-2:40
Marketing
Solutions A
Arm Treasure Data - TBA

Arm Treasure Data

Marketing
Solutions B
Why Real-Time Really Matters

Pegasystems

Discover MarTech Theater
Women In Martech: Careers, Technology, Challenges (2:00-2:35pm)



2:40-3:10

Break

Discover MarTech Theater
Double Your Sales Performance: Lessons From The Accounting Office. Wait...What?! (2:45-3:00pm)

VanillaSoft

3:10-3:50
Marketing
Solutions A
Building A Martech Stack From Scratch — And How We Are Doing It

Acoustic

Marketing
Solutions B
Building An Omnichannel Customer View: How One Retailer Levels The Playing Field With Amazon

Blueconic

Discover MarTech Theater
Leveraging The Gig Economy In Martech (3:10-3:45pm)



3:50-4:20

Break

Discover MarTech Theater
Acxiom - Solving The Enterprise Identity Challenge (3:55-4:10pm)

Acxiom

4:20-5:00
Marketing
Solutions A
Marketing
Solutions B
Creating A Data-driven Mindset For Marketing Analytics And Insights

Salesforce

Discover MarTech Theater
The Right Way To Buy Marketing Technology (4:20-4:35pm)

Real Story Group


Get The Right Vendor Short-List (4:40-4:55pm)

Real Story Group

5:00-6:00
Marketing
Solutions A
Blueshift - TBA (5:05-5:35pm)

Blueshift

Marketing
Solutions B
Experiences Everywhere: How To Create Marketing Your Audience Demands (5:05-5:35pm)

ON24

Discover MarTech Theater
Validity - TBA (5:00-5:15pm)

Validity


Unifying The Customer Experience Across The Enterprise [Live Demo] (5:20-5:35pm)

GeekHive


6:15-9:00

Time

Friday, April 17

7:30-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Preference Management: Delivering a Personalized User Experience in the Age of Privacy

Stephanie Hanson - OneTrust PreferenceChoice
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Driving Value Through A Martech Maturity Framework
Rohit Prabhakar - Thomson Reuters 
How The CMO Thinks About Martech And Marketing Operations
Tracy Eiler - InsideView 
Heidi Melin - Workfront 
Denise Persson - Snowflake 
The Context Marketing Revolution: How To Motivate Buyers In The Age Of Infinite Media
Mathew Sweezey - Salesforce 
10:00-10:55
Marketing
Solutions A
How Financially Savvy Marketers Become Confident Marketers (10:20-10:50)

Allocadia

Marketing
Solutions B
How Demandbase Strengthens Its Funnel Using ABM Education And Martech Integrations (10:20-10:50)

Tray.io

Discover MarTech Theater

Resonate - TBA (10:40-10:55am)

Resonate

10:55-11:35
Marketing
Solutions A
Red Point Global - TBA

RedPoint Global, Inc.

Marketing
Solutions B
Discover MarTech Theater
If You Want To Be Agile, You May Need To Change Your Company's Culture (11:00-11:35am)



11:35-11:50

Break

11:50-12:30
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater
Emerging Elements From The Periodic Table Of Email And Deliverability (11:50-12:05)

MarTech Today


The New Omnichannel Stack (12:10-12:25)

Real Story Group

12:30-2:00
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater



2:00-2:40
2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Make Data Stick Through Duarte DataStory
Nancy Duarte - Duarte, Inc 

Register today!

Your Expo+ pass is FREE if you register before April 15. On-site rates cost $99. What are you waiting for? Secure your pass now and it's free!