Overview

In Part 1 of this live keynote presentation, Scott will explore a range of essential and timely marketing topics, including:

• What marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?
• Four archetypes of marketing technologists and a look at their roles and responsibilities
• The current state of marketing technology and operations careers, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey
• A state-of-the-art martech stack: What does it look like? How does it work?
• How you can manage change and uncertainty in marketing — in a changing and uncertain world

Sponsor

Overview

Due to rapidly shifting market forces, more and more companies are transitioning to remote work. We might be tempted to think that using video conferencing and messaging tools are enough to help us achieve effective “remote working”, but collaboration at scale demands processes and technology that can keep teams focused, aligned and engaged — and allow for quick changes to programs, budget spend and key initiatives, often without much warning. When the market shifts, and your current plans are no longer relevant, how do you quickly pivot spend, strategy and marketing programs to address the changing market? In this session, Workfront VP of Product Marketing, Erica Gunn, will discuss how businesses in today’s constantly-evolving market need to develop and implement programs and technology to enable greater flexibility and better access to the right data to make smart decisions in times that are often uncertain.

Sponsor

Workfront is the first modern work management platform that breaks down the barriers of getting work done, providing one place to orchestrate and accelerate work. At its core, Workfront is built for people. See why more than 4,000 of the world’s most forward-thinking brands love Workfront at workfront.com.

Overview

Privacy laws shine a spotlight on the growing customer demand for privacy. But complying with the CCPA and GDPR can cause major challenges for marketers that may impact user experience. But how can marketers see privacy laws as an opportunity to delight the customer? How can marketers build preference centers that are not only compliant, but allow users to customize their user experience and give you the first-party data you need to better deliver for your customers? This session will answer those questions and demonstrate how to create on-brand and user-centric marketing experiences that also comply with the globe’s privacy laws.

During this session, you will:

• Understand the latest regulatory environment and privacy laws impacting marketers
• Discover how to create compliant, on-brand and user-centric privacy user experiences and preference centers while maximizing your opt-in rates
• Learn how to prepare for consumer rights to request, delete, and opt-out of the sale of personal information
• See examples of privacy as a marketing advantage and competitive differentiator

Sponsor

OneTrust is the largest and most widely used dedicated privacy management technology platform used by more than 2,000 customers, including 200 of the Global 2,000, for compliance with global data privacy regulations, including the GDPR, CCPA, ePrivacy and more.

OneTrust helps organizations implement global privacy requirements, including Data Protection by Design and Default (PbD), Data Protection Impact Assessments (PIA/DPIA), Vendor Risk Management, Incident and Breach Management, Records of Processing (Data Mapping), Consent Management, Cookie Consent Banners, GDPR Data Subject Rights and CCPA Consumer Rights.

To learn more, visit OneTrust.com.

Overview

The biggest challenge for marketers today is enabling marketing in a world where data is hard to use, and the ability to know customers is becoming more and more limited by Big Tech. In this session, we’ll explore how to solve internal constraints on unleashing business innovation. This requires gaining a new perspective on data, as well as building and owning a customer identity platform built on first-party and cookie-less data. These two elements will be the conduit for us to drive more meaningful relationships with our customers across their entire experience with our brands.

Sponsor

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,400+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Overview

Today’s marketers are often caught in the middle when it comes to creating amazing web experiences. They can work fast with template-focused tools that limit creativity, or they can be bold but reliant on the timelines and capabilities of developers and digital agencies.

But marketers can have the best of both worlds. In this presentation, Jabil, a Fortune 500 manufacturing powerhouse, reveals the technical capabilities it has provided marketers to ensure speed is never the enemy of creativity when it comes to creating outstanding web experiences for their customers.

Learn how Jabil took its site from cookie-cutter to extraordinary and how empowering its marketing team with the right tech led to big-time leaps in site engagement.

Sponsor

Magnolia CMS is a content management system that empowers enterprises to deliver exceptional digital experiences. Serve up just the right content for your customers with personalization while ensuring consistent experiences across channels. Magnolia is designed to integrate seamlessly with your other critical marketing technologies, allowing both marketers and IT to use tools that deliver the most value to customers. Leading organizations like Jet Blue, Virgin America and New York Times are already leveraging Magnolia to enhance their digital presence. Visit www.magnolia-cms.com or call +1 305 267 3033 for more information.

Overview

Nailing down marketing ROI is hard. Getting buy-in on trending technology when returns are unknown is even harder. And yet, sticking with the same-old fragmented martech and siloed customer data simply won’t move the needle for your company.

In this session, Sean Owens, Principal Consultant at Forrester Consulting, joins Tamar Shor of Arm Treasure Data to provide insights into a recent Total Economic Impact™ study on the potential ROI delivered by a Treasure Data Customer Data Platform (CDP).

Key findings from the Forrester TEI study include:

• The three-year, risk-adjusted impact of a Treasure Data CDP
• Higher customer lifetime value (CLV) due to personalized customer experiences
• Increased new customer acquisition from better targeting and segmentation
• How to estimate your CDP ROI using Forrester’s ROI calculation techniques

Sponsor

Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources – online, offline, IoT and device-generated data – and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.

Overview

Ninety percent of brands are failing to meet customer expectations. And we know the data doesn’t lie because 94% of marketers say they agree (2019 Acquia CX report). It’s hard enough for brands to deliver the experience that today’s consumers expect, but add a global pandemic and the stakes are higher than ever before.

Despite the store closures and an overwhelming amount of noise from companies trying to navigate the new normal, not all brands are failing. Those doing the best are the ones that stay true to themselves and know their customers better than anyone else. Amazon, Apple, and Netflix may immediately come to mind, but challenger brands like GoGo Grandparent, Trunk Club, and Godiva are generating buzz, too. And more than that, they’re building great customer relationships… even during a pandemic.

We’ll dig into how simple approaches like clean data, smart personalization strategies, and an open approach can help drive customer loyalty despite COVID-19 with insight from leading brands such as Lululemon, City of Boston, and University of California, San Francisco.

Sponsor

Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community – giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.

Overview

It’s no secret that the current environment is one of the most challenging, and interesting, times for managing customer experience. In such a diverse, rapidly evolving space, it can be difficult to navigate how to take action now. Join Tealium’s Elizabeth Marshall, Director of Solutions Consulting, to uncover how your CDP can help your business with actionable insights on three key things you can do today to get started.

Sponsor

Tealium connects customer data– spanning web, mobile, offline, and IoT devices— so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub encompasses tag management, an API hub, a customer data platform with machine learning, and data management solutions that make customer data more valuable, actionable, and secure. More than 1,000 businesses worldwide trust Tealium to power their customer data strategies. For more information, visit www.tealium.com.

Overview

It has been stated that customer experience is the source of all competitive advantages. And yet, in today’s digital and ever-changing world, continually developing best-in-class customer experiences is no small feat. Join Tanya Waldroup, Associate Director of Marketing Technologies at New England Biolabs (NEB), as she explores how a company’s values play a role in the development of their customer experiences — and how this and the brand that they embody — can result in long-term customer loyalty. You will learn about how to deploy AR and other innovative new mediums into conventional marketing methods, the role marketing technologies are playing to engage and better understand the needs of customers, and how NEB addresses the unique challenges created by the merging of B2B and B2C business models.

Sponsor

Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World’s Best Workplaces list and on Forbes world’s most innovative companies.

Overview

The average e-commerce website contains around 40-60 third-party components with each one potentially exposing the organization to security and compliance challenges. With these components — consisting of everything from analytic trackers to virtual assistants and shopping carts — marketers must be cognizant of the risk that third-parties pose to the security of their customers’ data and compliance in line with global data protection legislation, including the CCPA. Ensighten’s Jon Wallace explores the risks and what you can do to ensure compliance.

Sponsor

Ensighten is a global cybersecurity leader, offering next generation client-side protection against data loss, journey hijacking and intrusion. Through the Ensighten solution, organizations can access privacy risk and stop unauthorized leakage or theft of data, as well as complying with the CCPA, GDPR and other data privacy regulations. Ensighten’s MarSecTM platform protects some of the largest brands in the world from data leakage, whilst ensuring maximum web page performance.

Overview

There are thousands of analytics, email, and marketing tools out there waiting for you to try them. It’s no secret: Choosing between these thousands of tools is complex. It’s hard to assess which tools you’ll outgrow in the next two months versus the ones which will grow with you for years. At Segment, we’ve now seen thousands of companies embark on this journey. From their earliest stages to reaching unicorn status, we’ve watched companies switch out their data stacks hundreds of thousands of times. We want to help you plan ahead. In this session, we’ll share the trends we’ve seen over the last three years when it comes to switching tools. We hope this analysis gives you a window into what’s next and how to think about evaluating different vendors for your data stack.

Sponsor

Segment is the customer data platform that developers and analysts love because of its elegant APIs and extensive partner ecosystem. As the single point of data collection and distribution, Segment puts customer data to work across hundreds of marketing and analytics applications. Segment is trusted by thousands of companies, including Atlassian, Bonobos, Instacart, Intuit and OpenTable. For more information visit segment.com.

Overview

The COVID-19 pandemic has affected society in numerous ways, including taxing healthcare systems, closing businesses, moving millions of workers to their homes, and changing how customers interact with their favorite brands. But it has also shown a spotlight on many companies’ IT, e-commerce, marketing, and customer support organizations that are struggling to transition quickly and appropriately to support changes in business models and marketing and communicating to customers.

In this session, we’ll provide a practical guide to ensure you can effectively operate during the pandemic and emerge from it positioned to succeed. Topics include:

• Considerations to market successfully amidst changing operating and business models
• Data management implications and multichannel integrations in your martech ecosystem
• The importance of being agile
• A 10-step checklist for building or evolving your martech stack

Sponsor

Acoustic (formerly IBM Watson Marketing and Commerce) is the world’s leading independent marketing cloud. We dedicate all of our efforts to making marketers more successful. Acoustic serves an international client base of more than 3,500 brands, providing digital marketing, marketing analytics, customer experiences, content management, personalization and mobile. Learn more at: acoustic.com.

Overview

In the blink of an eye, everything changed. But through this crisis, people have found new and creative ways to stay connected and engaged in a digital world. And while we will eventually be able to leave our homes, expectations for our digital lives have been transformed forever. In this session, learn how digital marketing needs to evolve from impersonal spam to genuine human experiences, including:

– Shifting to experiential marketing
– Creating multi-touch content experiences
– Personalizing outbound content
– Rethinking the digital buyer’s journey

Sponsor

ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Platform, marketers can create live, always on, and personalized digital experiences, understand audience behavior and turn that intelligence into action. Informed by more than a billion engagement minutes — including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources — marketers drive more revenue from ON24 webinars than any other digital channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.

Overview

Identity is core to successfully increasing customer engagement and protecting customers against breaches of their data and privacy… so why do most marketers overlook it? You can’t personalize campaigns to customers or protect their privacy if you don’t know who they are – or, in other words, if you can’t pinpoint a unified customer identity across channels, devices, and platforms. Learn to reshape the way you think about identity so that you can streamline and improve customer experiences like registration while simultaneously safeguarding your customers, your company, and your brand.

Sponsor

Okta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 6,500 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. Over 7,950 organizations, including 20th Century Fox, JetBlue, Nordstrom, Slack, Teach for America and Twilio, trust Okta to help protect the identities of their workforces and customers.

Overview

In Part 2 of this live keynote presentation, Scott will explore a range of essential and timely marketing topics, including:

• What marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?
• Four archetypes of marketing technologists and a look at their roles and responsibilities
• The current state of marketing technology and operations careers, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey
• A state-of-the-art martech stack: What does it look like? How does it work?
• How you can manage change and uncertainty in marketing — in a changing and uncertain world

Sponsor

Overview

From ordering dinner for curbside pick-up to online seminars, a majority of customers are interacting with brands in an entirely new way to help flatten the curve of COVID-19 infections. To solve issues they might be having and make sure customers are always getting a great experience, you should be using your web analytics tools and data to gain insights into their digital journeys.

By detecting anomalies and struggles, you can learn all about customers’ pain points — the places where there’s friction with your UI, where they have to repeat actions or, worse still, completely abandon the path. If you’re not able to understand why your customer abandons the process, you’re leaving money on the table.

In this timely webinar, you’ll learn how to:

• Use struggle analytics to uncover why many customers never get to conversion or other customer experience goals
• See the power of journey analytics to show how your customers are interacting across channels and determine which paths are your conversion winners and losers
• Go from a customer complaint to quantification to prioritization for resolution using real customer sessions
• Leverage struggle reasons for cart abandonment and integrate these into your cart remarketing program

Sponsor

Acoustic (formerly IBM Watson Marketing and Commerce) is the world’s leading independent marketing cloud. We dedicate all of our efforts to making marketers more successful. Acoustic serves an international client base of more than 3,500 brands, providing digital marketing, marketing analytics, customer experiences, content management, personalization and mobile. Learn more at: acoustic.com.

Overview

Serving customers and their needs is the mission of Yamaha Corporation of America. In this session, Athan Billias, Marketing Technology Strategy Manager at Yamaha, will discuss how the organization determined the need for a customer data platform, specifically the Lytics CDP, in order to move individual customers through a continuous journey, serving them in the moment, based on what they care about.

Sponsor

Lytics, the real-time customer data platform (CDP), helps organizations create a single view of their customers. Organizations can unify data and surface insights in order for marketers to deliver and automate a personalized journey based on customer behavior and preferences to improve overall efficiency and drive growth. Lytics enables some of the most innovative brands including Nestlé Purina, The Economist, AEG, Atlassian, Heineken, and Yamaha.

Overview

Humans have been communicating face-to-face for 150,000 years… but the last 50 have seen advancements in technology that are only pushing us further apart. Brands need to re-humanize how they engage with their audiences and bring back some of the fundamental principles of communication that put human connection front and center. The brands doing this – and doing it well – are using content to embed story and human elements into the value exchange with their audiences. This means humanizing rich media, emerging digital content formats, and exploring new approaches to traditional content and content operations technology to perform at the level that new media personalization requires. This presentation will explore the strategy and showcase a market-leading example from SOS Children’s Villages International on how they use marketing technology to connect to their audience and fulfill their mission in 136 countries and territories.

Sponsor

Aprimo provides digital solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

Overview

Staying relevant is harder than ever. Decades of irrelevant messages have driven consumers to disengage. We’ve trained them to ignore us and question the value of our outreach. CX pros have helped companies atone for previous sins, bringing the concept of “relevance” front-and-center. But how relevant can you be if you’re making decisions with stale data? Just a few minutes of lag time is a lifetime – the market moves too fast, and customers quickly move on.

In this session, we’ll discuss why real-time matters and explore how truly disruptive companies are raising the bar for customer experience — right now. They’re leveraging AI to power millions of decisions per day, for hundreds of thousands of customers across dozens of channels, all in less than 200 milliseconds.

Sponsor

With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time – balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.

Overview

Every single person in your organization has an interest in the website. The CEO is a stakeholder, as is the customer support rep. The website is the company’s most visible brand and communications asset and a key part of the sales and marketing funnel.

In order to best leverage this asset, the marketer needs to keep website content updated and the brand innovative. The traditional approach has been a website relaunch that’s often exhaustive and counterproductive. Now, there’s a better way!

Join Sarah Fruy of Pantheon as she teaches you how to stop relaunching your website and start iterating on your digital experience.

Sponsor

Pantheon is the website operations platform top developers, marketers, and IT use to build, launch and run all their Drupal and WordPress websites. Pantheon includes all of the tools professional developers need to build best-practice sites—like staging environments, version control, backups, and workflows. Powering over 200,000 sites and billions of pageviews a month, Pantheon’s container-based infrastructure allows you to launch websites faster, without worrying about traffic spikes, security, or performance. It’s free to develop your site on Pantheon, you only pay once your site goes live. You can scale your site on the same infrastructure from day one, and never touch a server again. For more information, visit www.pantheon.io.

Overview

Like many brands, Planet Blue — an apparel retailer with e-commerce and brick-and-mortar stores — must find innovative ways to engage and influence customers across channels to compete with retail giants 100x their size.

In this session, Planet Blue SVP of Marketing and Digital Commerce, Dan Brewster, discusses how and why he implemented a customer data platform (CDP) to build an omnichannel view of the customer that combines the power of online behavioral data, POS data, and predictive LTV (lifetime value) modeling to create more value for the brick-and-mortar side of the business – all without the help of additional business intelligence professionals, data scientists, or analysts.

In this session, you’ll learn:

• How brands with limited budget, time, and resources stay competitive with retail giants
• How to derive valuable changes to your business practices – like understanding which brands to stock in specific retail locations – from first-party customer data
• How to take advantage of lessons learned when implementing and utilizing a CDP to unify your data across a bespoke marketing technology stack

Sponsor

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it available wherever and whenever it is required for marketing. Nearly 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, leverage BlueConic to unify their first-party customer data into robust, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe.

Overview

Our world often oscillates between periods of certainty and uncertainty. There are times when marketers need to pause and pivot their priorities to account for rapidly changing environments. By putting their customer needs front and center and ensuring their business is more efficient and effective than ever with marketing budget, marketers can lead the path through uncertainty, while also planning for future growth. Learn how digital marketing agency, Clue Digital, is helping their clients manage through change by responding with agility to changing markets, testing innovative strategies, and maintaining a growth perspective through the use of marketing intelligence and data.

Sponsor

Salesforce is the global leader in customer relationship management (CRM), bringing companies of every size and industry closer to their customers. Salesforce enables companies to leverage cloud, social, mobile, AI, and connected products to engage with their customers in new ways, all on one integrated platform that spans sales, service, marketing, commerce, communities, collaboration and industries. Salesforce is ranked #1 on Fortune’s World’s Best Workplaces list and on Forbes world’s most innovative companies.

Overview

A recent study by Kelton Global found that 98% of marketers using AI report seeing massive improvements to their marketing initiatives. In this session, we’ll cover the how-to’s for improving your marketing campaigns using AI. There’s no need to purchase lists or to overspend on paid campaigns when there’s a ton of “hidden” value in data you already own. The key is figuring out how to get the most out of it. Unifying and storing your data is a prerequisite for any other ROI boosting measure you may take — but it isn’t the full answer. The basis of seeing real ROI and impact for your business relies on the activation of all of this unused customer data. AI has proven time and again that it’s extremely great at sifting through the noise to find the most valuable data points for your business.

Are you leveraging your first party customer data? Do you have a strategy for identifying high-intent, near-term opportunities? Join us as we share our proven strategies for generating instant ROI for your campaigns, ways to increase low-cost marketing channels, and tips for tightening audience targeting in paid media through predictive AI.

Sponsor

San Francisco-based Blueshift is the leading AI-powered Customer Data Platform. Its patented AI technology empowers marketers to deeply understand their customer data, and orchestrate 1:1 campaigns across multiple channels. Leading consumer brands such as LendingTree, Udacity, IAC, and the BBC use Blueshift to increase customer engagement and revenue. The company is backed by prominent venture capital firms including Storm Ventures and Nexus Venture Partners.

Overview

As businesses, and marketers, we’re all dealing with a very different spring season than we planned for. From travel restrictions and event cancellations to shifting consumer sentiment and buying patterns, our collective plans for the year have been thrown a wrench.

The ability to pivot plans and continue to drive results forward has always been critical for marketing leaders and teams. Now, more than ever, marketers need flexible, agile plans, tightly-managed spend, and transparent ROI.

Join us to learn:

• Why flexible planning and resource management is critical in today’s environment
• 5 key strategies our experts leverage to safeguard their marketing plan
• 3 things you can do today to proactively pivot plans and reach your goals

Sponsor

Allocadia’s Run Marketing Platform gives marketers the confidence to know where to invest their next dollar. The recognized leader in Marketing Performance Management (MPM), Allocadia enables marketers to plan strategically, invest with purpose, measure the performance of their activities, and ultimately improve marketing’s impact on the business. This gives marketers the ability to drive greater performance, increase ROI and improve alignment with corporate goals. Companies like Microsoft, GE Healthcare, Box and Charles Schwab manage more than $25 billion marketing dollars within Allocadia, which enables them to save up to 40% of the time they spend on budgeting and planning as well as double their pipeline-to-spend ratio and ROI. Learn how to #RunMarketing at Allocadia.com.

Overview

Go beyond the why and discover how to deliver the perfect CX using Customer Data Platforms (CDPs) to facilitate omnichannel interactions that are personalized in real-time. Join John Nash, Chief Marketing and Strategy Officer at Redpoint Global, as he discusses:

• Creating a complete customer view, a Golden Record, accessible in real-time
• Identity resolution tips and techniques to take back to your team
• Using machine learning to pinpoint next best actions
• Orchestrating personalized, real-time offers

Sponsor

Redpoint Global’s software solutions empower brands to transform how customer experience is delivered. Redpoint Global’s solutions provide a single point of control to connect all customer data, determine next best actions in real time, and orchestrate interactions across all enterprise touchpoints. Leading companies of all sizes trust Redpoint Global to deliver highly personalized and contextually relevant experiences that optimize customer engagement. For more information, visit www.redpointglobal.com or email contact.us@redpointglobal.com.

Overview

For years, marketing teams have been stalled at various stages of “digital transformation.” But in the age of coronavirus, transformations that would have taken two years now take two weeks. As budgets are slashed and the economy contracts, we must race from 0 to 60 in whatever vehicle we happen to be driving. Our people, processes, and technologies are being put to the ultimate test. Join Michael Shattuck, Director of Customer Success at Widen, to discuss the most uncomfortable questions about marketing technology in the age of coronavirus.

• What does it mean for marketing technology to “work” in this context?
• What becomes a marketing technologist’s purpose if growth is unattainable?
• Which processes and technology should be kept, and which should be tossed away?

Michael will lead a rigorous reflection on these questions. You will walk away (i.e., close the video conference) with a set of actions to take, decisions to make, and outcomes to pursue.

Sponsor

Established in 1948, Widen builds high-performing software that empowers organizations to create impactful, measurable, and consistent brand experiences. Its platform spans brand management, marketing resource management, video, and creative management solutions and has enabled 600,000+ marketers, content creators, and technologists at over 660 global brands to better connect with target audiences through the smart use of content. Customers include Progressive, Zippo, Energizer, Trek, Zeiss, Salvation Army, Citizen Watch, the Atlanta Falcons, Carnival Cruise Line, Yankee Candle, FINCA, and many more.

Headquartered in Madison, Wisconsin, USA and with a European office in London, UK, Widen has the highest customer loyalty in the digital asset management (DAM) industry. To learn more about Widen, visit www.widen.com.

Overview

You may be really excited about the next big martech initiative at your company, but the reality is that all marketing technologies — like ABM, predictive, CDP, or marketing automation — are only as good as the underlying data that power them. Unfortunately, software vendors make you, not themselves, responsible for getting your company’s data ready.

In this session, data quality expert Ed King of Openprise will help you assess where your company is in the Marketing and Sales Data Maturity Model, what critical data management capabilities you need, and what practical steps you should take to move to the next level.

Sponsor

Openprise is a Data Orchestration Platform that solves the “garbage-in/garbage-out” problem for data-driven marketing and sales teams. Openprise automates critical business processes including data onboarding, data cleansing and enrichment, data unification across systems, and data delivery. Openprise is designed from the ground up for CRM, so it has the business rules, best practices, and data built right in, and it seamlessly integrates with solutions like Marketo, Eloqua, Pardot, and Salesforce, so you’re up and running fast. To learn more, visit: http://www.openprisetech.com.

Overview

Coronavirus is forcing marketers to pivot strategies and navigate through the new normal. In April 2020, Sirkin Research, commissioned by NewsCred, surveyed marketing leaders in enterprise-level organizations to understand the impact of Coronavirus. Join NewsCred’s CMO, Matt Malanga, as he takes you through the findings around shifting priorities and investments, the challenges faced with working remotely, and the importance of content marketing platforms to address these challenges.

Sponsor

NewsCred unleashes the potential of marketing by empowering teams to work better, together. Purpose-built for the complexities of marketing, NewsCred transforms marketing organizations into modern teams, enabling them to collaboratively plan, produce, and manage work for improved execution. Founded in 2008, NewsCred partners with leading brands to help them improve operational efficiency, create exceptional content, and elevate marketing results. For more information, visit newscred.com.

Overview

Traditional, waterfall-based methods for selecting technology doesn’t work for MarTech. In an era of ever-broadening stacks, you need a more agile approach to identifying the best-fitting technology. Join Real Story Group founder Tony Byrne for a fast-paced presentation showing how to apply design thinking to the task of vetting MarTech vendors, using an iterative, test-based process for coming to the right fit for your specific enterprise needs.

After this session, you’ll be able to:

• Understand why traditional, waterfall-based methods for selecting technology doesn’t work for MarTech
• Discover a more agile approach to identifying the best-fitting technology
• Learn how to replace static quadrants from traditional analyst firms with more meaningful shortlists
• Apply design thinking to the task of vetting MarTech vendors to get the right fit for your specific enterprise needs

Sponsor

Overview

A lack of access to unified customer data and the inability to use that data to gain accurate insights is a huge issue for B2C marketing leaders who need to make agile decisions and be reactive to challenging market conditions. In this session, we will take you through a new Seven Stage Customer Data Maturity Model. Leading marketing advisors developed it to be used as a strategic framework for building a world-class marketing ecosystem, enabling reactive and proactive cross-channel marketing, and powering advertising and 1-to-1 personalization.

Sponsor

The BlueVenn Marketing Hub is the only Customer Data Platform on the market with integrated customer journey orchestration, machine learning AND multi-touch attribution, that enables true real-time marketing across all channels. Unifying, cleansing and de-duplicating every customer, transaction and touchpoint record creates a Single Customer View that ensures accurate, compliant and perfectly targeted customer interactions. Bi-directional connectors to all your channel execution platforms make it easy to centralize online and offline marketing decisions to drive consistent, cross-channel and personalized customer journeys.

Overview

See how Workfront integrates with platforms like Adobe Experience manager to help teams prioritize the right work, personalize the way you work, and deliver world-class experiences to market.

Sponsor

Workfront is the first modern work management platform that breaks down the barriers of getting work done, providing one place to orchestrate and accelerate work. At its core, Workfront is built for people. See why more than 4,000 of the world’s most forward-thinking brands love Workfront at workfront.com.

Overview

Feeling the need for speed isn’t unique to jet fighter pilots. Marketers have to go fast, too. Unfortunately, things like creative bottlenecks, lengthy review and approval cycles, and managing tasks across different teams can slow you down and put campaign performance at risk. What’s needed are innovative ways to increase operational efficiency, accelerate campaigns, iterate quickly, and scale using more conventional means. Learn how marketing teams at Airbnb, Survey Monkey, and TGI Fridays were able to implement a strong business continuity plan to simplify complex processes and deliver high-performing campaigns at scale.

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Wrike is the collaborative work management solution that transforms the way marketing teams work together. By bringing everyone into a single digital workspace, teams can be insanely productive and achieve aggressive growth goals. Marketers can create and launch complex, integrated campaigns at scale across multiple channels and geographies. With Wrike, teams accelerate creative production, increase on-time delivery, and easily maintain brand consistency.

Overview

The time for digital optimization is now. Consumer behavior in every industry changed overnight and companies that haven’t accelerated their digital transformation are missing the chance to connect with their customers and risking their sustainability. We’ve seen “digital native” organizations and “digital must-be” types try to identify their next move. Now is the time to deliver exceptional experiences that meet your customers unique needs. Join Jascha Kaykas-Wolff, Lytics president, as he addresses the significance of putting your customers’ goals first to drive retention while making marketing spend as efficient as possible.

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Lytics, the real-time customer data platform (CDP), helps organizations create a single view of their customers. Organizations can unify data and surface insights in order for marketers to deliver and automate a personalized journey based on customer behavior and preferences to improve overall efficiency and drive growth. Lytics enables some of the most innovative brands including Nestlé Purina, The Economist, AEG, Atlassian, Heineken, and Yamaha.

Overview

Many marketing teams are finding themselves newly remote. As a company that’s been distributed from day one, WordPress VIP uses tools and workflows that help us collaborate and create with agility, across time zones and asynchronously, even with new and unexpected distractions.

This presentation will showcase how our remote culture and processes empower our teams to deliver creative content that drives leads. And because we use the same agile tools our customers do, you can easily apply these lessons to your own team.

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WordPress VIP is the leading provider of enterprise WordPress. We make it simple to create and deliver modern customer experiences at scale. Why is simplicity so important? The simpler your tools are, the more likely your team is to actually use them. And because WordPress VIP’s platform is completely customizable, you’ll get everything you need without paying a dime for shelfware. Learn more about the work we do with customers like Facebook, Microsoft, and Spotify at wpvip.com.

Overview

Like most B2B marketing departments, Engagio was struggling with how and where to best source high-quality, top-of-funnel leads from their target accounts efficiently. Engagio leveraged Metadata’s new, AI-powered, autonomous demand generation platform to help them meet their goals. Results were a 63% leads-from-target-accounts rate, and a 29x pipeline ROI. Come find out how they did it!

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Metadata.io is an autonomous demand gen platform that uses AI to optimize B2B campaigns to outcomes that CMOs care about, at unbelievable scale. Metadata’s patented AI technology takes control of your existing marketing tech to run proper account-based marketing: identifies your ideal customer profile, builds custom audiences from your target accounts, then automatically deploys campaigns at scale to deliver a predictable, qualified inbound lead flow and pipeline. Customers like Zoom, Sendoso, Udacity and Zendesk trust Metadata as their ABM technology partner, and we were just rated #1 in Satisfaction and ROI Payback in the latest G2 ABM Execution Report.

Overview

The SALT Group is a leading US-based financial analysis organization that provides clients with operating costs and expense reviews. The SALT Group’s VP of Business Development was tasked with doubling sales operations performance to hit aggressive sales goals. With an objective like that, the immediate reaction is, “Where do I start?”

In this case study session, VanillaSoft CMO Darryl Praill will review the operational changes implemented across the sales and marketing organization, and share the challenges and the outcomes that resulted from them, including:

• How inside sales teams are on the front lines of driving company growth
• Why sales engagement is the key to enabling these teams to work efficiently and effectively
• How advanced sales engagement capabilities such as geolocation routing helps sales reps make the most efficient use of their time
• Why implementing a proper sales cadence is essential to a successful sales process
• The importance of reporting tools and engines within sales engagement
• How they can help inside sales teams continually improve processes and become more effective

Sponsor

VanillaSoft, the industry’s most successful sales engagement platform, helps sales development teams engage over 10,000,000 contacts every month. Used standalone, or in combination with existing traditional CRM systems, VanillaSoft empowers sales reps to respond to new leads faster, interact with leads more consistently, across more channels, and generate more qualified sales opportunities. Globally, thousands of users employ VanillaSoft’s queue-based sales engine and intellective routing to implement sales cadence automation resulting in substantial gains in speed-to-lead, persistency, productivity and revenue-per-rep. VanillaSoft is a privately held company headquartered in Plano, Texas, USA. To learn more, visit www.vanillasoft.com.

Overview

A major financial services brand sought to understand customers better and design an enterprise identity solution that allowed them to deliver the right message to the right person anywhere, anytime. The first step was to establish Acxiom Real Identity as the foundation across the entire customer lifecycle. All identifiers were mapped and connected into a brand-specific identity framework with adjustable levers for the unique needs of the company across multiple lines of business. By creating an ever-evolving customer profile that maintains identity over time, the brand delivers seamless, consistent messages and experiences to customers driving significant revenue increases and ROI. Learn from their experiences in this in-depth case study and map lessons learned to your organization.

Sponsor

Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.

Overview

Today’s fast-moving economy requires business leaders to think proactively, act strategically, and perform optimally to keep up with customer demand and stave off competition. But many organizations are either struggling to realize the power of their marketing technology investments or need help finding the right solutions. In this presentation — designed for business and marketing leaders — you will hear how organizations are using integrated, scalable solutions to accelerate business growth and increase customer engagement. Learn how the five pillars of the marketing technology stack — Customer Data, Content Management, Marketing Automation, Digital Commerce, and Analytics — impact customer experience and drive successful outcomes.

Sponsor

GeekHive is a marketing technology consultancy that helps clients digitally evolve and realize the full value of their marketing technology investments. Reinforcing its solid foundation in technology implementation and integration with customer-focused strategy, GeekHive offers transformative solutions that accelerate business value and create world-class digital experiences. Visit www.geekhive.com.

Overview

In Part 3 of this live keynote presentation, Scott will explore a range of essential and timely marketing topics, including:

• What marketing might look like in a post-coronavirus world: What can you be doing to prepare? How will you adapt and thrive when the dust settles?
• Four archetypes of marketing technologists and a look at their roles and responsibilities
• The current state of marketing technology and operations careers, featuring insights from the latest chiefmartec.com/MarTech Today Career Survey
• A state-of-the-art martech stack: What does it look like? How does it work?
• How you can manage change and uncertainty in marketing — in a changing and uncertain world

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