Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

Learn how to transform your data and analytics into deep marketing insights

Data fuels the martech engine, and analytics offer insights that power decision making. But identifying reliable data from multiple sources is one of digital marketing’s greatest challenges… and opportunities.

MarTech delivers key data and analytics insights, ideas and strategies shared by leading practitioners and experts.

Expert MarTech Speakers

Brands That Attend MarTech

Don’t miss these insightful sessions and keynotes:

Keynotes

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Keynotes: The State of Marketing Technology, Mapping the Boundaries Between Marketing Art & Science and Secrets to a Great Partnership Between a CMO and a Head of Martech


Keynotes: Adopting a Marketing Mindset for the Modern Digital World; Graduating as a Chief Marketing Technologist; and When the Customer Becomes the First Party


Data & Analytics

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A Legendary Approach: Disrupting Hollywood with Paradigms and Analytics


Marketing with Data During the Digital Revolution


How Pandora Leveraged Marketing Analytics to Make Real-Time Decisions that Drive Results


Tales from the Trenches: Data Disasters and How to Avoid Them


7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting


The Meaning and Impact of Emerging Data Protection Regulations


The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World


Singing the Customer Data Platform Blues


Emerging MarTech

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A Legendary Approach: Disrupting Hollywood with Paradigms and Analytics


Marketing with Data During the Digital Revolution


Tales from the Trenches: Data Disasters and How to Avoid Them


7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting


The Meaning and Impact of Emerging Data Protection Regulations


The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World


Singing the Customer Data Platform Blues


Digital Transformation

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Martech Transformation: From Aspiration to Roadmap


Designing Customer Experiences by Leveraging Data and Analytics


Sprint's Pre-Paid Digital Transformation: Using Machine Learning & Multi-Armed Bandit Experimentation to Optimize Every Interaction Across the Customer Journey


The Connected Marketer: A Unifying Approach for Understanding & Managing Digital Transformation


From Separate Silos to End-to-End Collaborators: How Martech Bridged the Sales-Marketing Gap for SAP


How Artificial Intelligence is Transforming Customer Acquisition


How Microsoft is Driving Stronger Customer Experience and Business Results Through a Highly-Scaled Martech Ecosystem and Tight Integration of Marketing to Sales


The Rise of Conversational AI - A Marketer's Guide to Chatbots


Marketing Tech's Next Game Changer: Bot-to-Bot Marketing


View the complete agenda here.

Attend any of our eight featured topics at MarTech. You’ll choose from the more than 60 sessions on Adtech, Data & Analytics, Digital Transformation, Martech Leadership, Operations, Technology and Emerging Martech.