Marketing. Technology. Management.

San Jose, CA
April 23-26, 2018

Learn to harness the power of martech to deploy great customer experiences

Adopting a “customer-first” approach is what the “Customer Journey and Digital Experiences” track at MarTech is all about. Easy to say, hard to do.

Customer experiences need to be personal, deliver on your brand promise, and maintain consistency across devices and functions. Getting there means deploying powerful marketing technologies and having the organizational talent and mindset to pull it off.

Attend MarTech and you’ll hear from leading analysts, consultants and brand practitioners discuss frameworks for technology-powered customer experiences and the interplay of psychology and technology.

Expert MarTech Speakers

Brands That Attend MarTech

Don’t miss these insightful sessions and keynotes:

Keynotes

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Keynotes: The State of Marketing Technology, Mapping the Boundaries Between Marketing Art & Science and Secrets to a Great Partnership Between a CMO and a Head of Martech


Keynotes: Adopting a Marketing Mindset for the Modern Digital World; Graduating as a Chief Marketing Technologist; and When the Customer Becomes the First Party


AdTech & Social

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How to Align Your Marketing Automation with Social Ads


Intelligent Bidding Using Non-SEM Sources


Orchestrating an ABM Campaign with Advertising, Content & Direct Mail


Implementing an ABM Strategy


The Convergence of Adtech & Martech Within Enterprise Platforms


Pinterest and the Marketing Technology Ecosystem: Connecting the Dots From Inspiration to Purchase


Taming the Social Media Beast: How Spotify Delivers Amazing Experiences to Millions of Customers


Experience

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Personalization at Scale: It's Possible Today


Redefining Personalization From Product Inception Through Customer Marketing


CX Appeal: Technology to Keep Your Customers Coming Back for More


The Future of Customer Experiences and Emerging Technology: Moving from Silos to Connected Ecosystems


Beyond CRO Basics: How to Use Psychological Principles to Improve Your Customer Experience & Increase Conversions


Using Data Science to Personalize Experiences Across Channels


Ubernomics: Fault Lines in the Economy of Now


The Future of Conversational UI


Emerging MarTech

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A Legendary Approach: Disrupting Hollywood with Paradigms and Analytics


Marketing with Data During the Digital Revolution


Tales from the Trenches: Data Disasters and How to Avoid Them


7 KPIs That Every Business Should be Reporting on, Analyzing and Forecasting


The Meaning and Impact of Emerging Data Protection Regulations


The Identity Resolution Imperative: Building the Foundation for Marketing in a Post-Digital World


Singing the Customer Data Platform Blues


Digital Transformation

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Martech Transformation: From Aspiration to Roadmap


Designing Customer Experiences by Leveraging Data and Analytics


Sprint's Pre-Paid Digital Transformation: Using Machine Learning & Multi-Armed Bandit Experimentation to Optimize Every Interaction Across the Customer Journey


The Connected Marketer: A Unifying Approach for Understanding & Managing Digital Transformation


From Separate Silos to End-to-End Collaborators: How Martech Bridged the Sales-Marketing Gap for SAP


How Artificial Intelligence is Transforming Customer Acquisition


How Microsoft is Driving Stronger Customer Experience and Business Results Through a Highly-Scaled Martech Ecosystem and Tight Integration of Marketing to Sales


The Rise of Conversational AI - A Marketer's Guide to Chatbots


Marketing Tech's Next Game Changer: Bot-to-Bot Marketing


View the complete agenda here.

Attend any of our eight featured topics at MarTech. You’ll choose from the more than 60 sessions on Adtech, Data & Analytics, Digital Transformation, Martech Leadership, Operations, Technology and Emerging Martech.