April 15-17, 2020 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

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Agile Marketing Advantage | A MarTech® Workshop

Marketing is changing at a breakneck pace. Platforms, tools, and channels are all more abundant and more complex than ever. But despite all this evolution, marketers are managing work the same way they always have.

Traditional management techniques simply can't keep up with the digital world. They're creating stressed out marketers who are forced to recycle the same old campaigns just to try and keep up.

Fortunately, there’s a better way to work. In this workshop, marketing pioneer Andrea Fryrear unlocks the secrets marketing agility to deliver high quality, customer-centric work in less time.

Agile Marketing Advantage will cover:

  • Being agile before doing agile: Experience the agile mindset and how it informs new ways of working inside marketing teams.

  • Agile vs. traditional marketing: Hands-on exercises and case studies will show how modern marketing demands an agile process by comparing teams that failed using traditional methods with teams that succeeded using an agile approach.

  • Agile frameworks and practices: There are several ways to put agile into practice, and you’ll get a taste of the most effective. Andrea will also outline a 100% customized approach just for marketers (and let you try it out).

  • Roles, leadership, and team structure: Getting the most benefit from agile starts with building strong teams. We’ll look at cross-functional teams, silos, and agile leadership… and offer some paths forward regardless of where you’re starting from today.

  • Piloting agile marketing in your organization: Agile marketing can’t be built in a day, but you can take your first steps on this exciting journey. Attendees will leave concrete ways to roll out agile methods incrementally in a team or department.

At the end of this workshop, you’ll be able to:

  • Apply agile and lean principles to increase the quality of your work while doing it in less time

  • Visualize work to deliver more transparency and trust inside the marketing function

  • Organize your teams to get the most benefit from agile

  • Take the first steps to roll out agile methods in your organization

Two Ways To Attend

Register today to ensure your spot. Seating is limited.

Here are the different ways you can attend:

Alpha
Now to Jan. 26
Beta
Jan. 27 - Mar. 2
Last Chance
Mar. 3 - Apr. 2
On-Site
All Access + Workshop$5,400$2,295$2,595$2,895
Alpha
Now to Jan. 26
Beta
Jan. 27 - Mar. 2
Last Chance
Mar. 3 - Apr. 2
On-Site
Workshop Only$5,400$789$789$939

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available. Don’t delay, book yours now!

Andrea Fryrear

About Andrea Fryrear

As the President and Lead Trainer for AgileSherpas, Andrea loves nothing more than seeing a team evolve from chaos to high performance. In addition to being a Certified Professional in Agile Coaching (ICP-ACC) and a Certified Agile Leader (CAL-1), Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly from stages around the world as an international speaker on all things Agile marketing.

Her most recent book, Death of a Marketer, chronicles marketing's troubled past and charts a course to a more agile future for the profession. When she's not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.