April 15-17, 2020 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

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MarTech® West 2020 Agenda

Check out the agenda below! Stay tuned for additional sessions from market-defining vendors including ARM Treasure Data, Merkle, Magnolia, Acquia, Allocadia, Tealium, Acoustic, Blueconic, Tray.io, Adobe, and Blueshift.


Time

Wednesday, April 15

1:00-5:00 The Right Way To Buy Marketing Technology
Tony Byrne
Using CDP To Make The Most Of Your Customer Data
David Raab
Agile Marketing Advantage
Andrea Fryrear
Creating Connected Experiences
Jeff Cram
A Marketer's Guide To Attribution Analysis
Christopher Penn
4:15-5:00
5:00-7:00

Time

Thursday, April 16

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: Workfront

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Keynote: Leading The Next Decade of Martech
Scott Brinker - chiefmartec.com 
Netflix, Intuit, and Walmart: A Martech Retrospective
Tony Ralph - Walmart eCommerce 
10:00-10:55

Refreshments & Expo Hall Opens

10:55-11:35
Marketing
Operations
Starting From Scratch: Defining, Implementing, And Managing A Technology Strategy For Large Enterprises
Anita Brearton - CabinetM 
Sarah Fisher - Pearson VUE 
Carol Mendelhall - Thomson Reuters 
Erin Rowles - Deluxe Corp. 
Kristen Walker - Pearson VUE 
Marketing
Data
How To Get Your Martech Stack To Share Data And Play Nicely
Joel Eaton - Red Hat, Inc. 
Tim Sawicki - Red Hat, Inc. 
Marketing
Technology
Bridging Data Analytics & Technical SEO
Matthew Edgar - Elementive 
Marketing
Orchestration
Streamlining & Modernizing Social Media Marketing Technology At Wells Fargo
David Encizo - Wells Fargo 
11:35-11:50

Break

11:50-12:30
Marketing
Operations
Building Twitter's Demand Engine And Martech Stack
Amisha Sud - Twitter 
Marketing
Data
Building the Data-Driven Customer Journey
Christopher Penn - Trust Insights 
Marketing
Technology
Benchmark Your Multi-channel Marketing Technology Stack To Thrive In 2020 And Beyond
Benjamin Bloom - Gartner 
Marketing
Orchestration
Account Based Marketing: How Martech Can Help You Get More Engagement And Revenue
Kelly Waffle - Hinge 
12:30-2:00

Lunch & Expo Hall Time


Lunch Presentation: TBA

Lytics


Lunch Presentation: TBA

Acoustic

2:00-2:40
Marketing
Operations
How Tech-Enabled SLAs Foster Positive Collaboration Across Marketing, Sales, And Service
Matt Desilet - Lola.com 
Marketing
Data
Second Party Data: What It Is, How It Works, And Why You Need It
David Raab - Raab & Associates 
Marketing
Technology
Efficient And Unified Enterprise Workflow To Enable Marketing
Steve Scotkin - Thomson Reuters 
Marketing
Orchestration
Conversational Marketing Orchestration: How To Humanize The Digital CX
Rinoti Amin - Malwarebytes 
Jeff Eckman - Blue Green 
2:40-3:10

Break

3:10-3:50
Marketing
Operations
Platform, Processes, Or People? How To Diagnose And Heal Your Martech Pain
Sara McNamara - Cloudera 
Marketing
Data
The Data Framework: How To Create A Data Strategy For A Global Marketing Organization
Teresa Joy - Autodesk 
Sam Melnick - Allocadia 
Marketing
Technology
TBA
Marketing
Orchestration
Driving Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy
Paul Green - Extreme Networks 
3:50-4:20

Break

4:20-5:00

AFTERNOON PIONEERS KEYNOTE:

The Distracted Customer: How To Connect The Dots Between Martech, Marketing Operations And Customer Distractions
Brian Solis - @BrianSolis 
5:00-6:00

Time

Friday, April 17

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: OneTrust

OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Keynote: TBA
The Context Marketing Revolution: How To Motivate Buyers In The Age Of Infinite Media
Mathew Sweezey - Salesforce 
10:00-10:55

Refreshments & Expo Hall Time

10:55-11:35
Marketing
Operations
How To Structure Your Marketing Ops Team And Stack For Success
Kelly Horton - Docker 
Marketing
Data
Making The Switch: Seamlessly Migrating Marketing Platforms In 4 Easy Steps
Erin Alemdar - Whereoware 
Signe McKie - CaringBridge 
Marketing
Technology
How To Apply Machine Learning To Lead Scoring
Guan Wang - DocuSign 
Marketing
Orchestration
How To Apply Incrementality And Incentives To Maximize Marketing's Effectiveness
Alex Weinstein - Grubhub 
11:35-11:50

Break

11:50-12:30
Marketing
Operations
Marketing Operations Strategy: Purpose, Platforms, People, Process
Stefano Fanfarillo - Boston Consulting Group 
Marketing
Data
The Beauty of The Beast: How To Optimize Your Monstrous Martech Stack
Helen Abramova - Verizon Business Group 
Matthew Gomez - Laureate Online Education 
Marketing
Technology
Making Chatbots More Portable, Scalable and Reusable
Seth Earley - The AI-Powered Enterprise 
Marketing
Orchestration
How APIs Help Modern Marketers Meet (And Exceed) Customer Expectations
Rishi Dave - Vonage 
12:30-2:00

Lunch Presentation: TBA

Pantheon


Lunch Presentation: TBA

Aprimo

2:00-2:40
Marketing
Operations
Marketing Ops In 2020: From Tactical To Strategic
Sean Hiss - Equinix 
Sam Melnick - Allocadia 
Jenifer Salzwedel - Poly 
Marketing
Data
Marketing Attribution: Where Budgets Go to Die
Mike McKinnion - LogRhythm 
Marketing
Technology
How and Why Lyft Created Their Own Machine Learning Powered Marketing Automation Platform
Ajay Sampat - Lyft 
Marketing
Orchestration
How Harry & David Personalized The Digital Shopping Experience
Oscar Castro - Harry & David 
2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Make Data Stick Through Duarte DataStory
Nancy Duarte - Duarte, Inc 

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Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.