APRIL 3-5, 2019 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

Time

Wednesday, April 3

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences Building a Badass Marketing Team with Talent Optimization
4:15-5:00
5:00-7:00
Solutions
Discover MarTech Theater

5:45-6:00
The New Omni-Channel Stack - Real Story Group



6:05-6:20
SurveyMonkey - TBA


Time

Thursday, April 4

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote - TBA

9:00-10:15

MAIN STAGE KEYNOTES:

Martech 2020: Succeeding in the Next Decade of Marketing

Fireside Chat with Ann Lewnes, EVP & CMO, Adobe

10:15-10:55

Refreshments & Expo Hall Opens

Solutions
Magnolia - TBA
Magnolia

Discover MarTech Theater

10:20-10:35
The Right Way to Buy Marketing Technology - Real Story Group



10:40-10:55
Yes Lifestyle Marketing - TBA

10:55-11:35
Marketing
The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution

Technology
The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey

Management
Measure What Matters: Data Strategy to Drive Results

Solutions
Merkle - TBA
Merkle

11:35-11:50

Break

11:50-12:30
Marketing
Combining Marketing Operations and Sales Operations for Customer Magic

Technology
Quasi Experimentation at Netflix

Management
Applying Product Management to Martech at The New York Times

Solutions
Tealium - TBA
Tealium

12:30-2:00

Lunch & Expo Hall Time

Lunch Presentation - TBA
Lunch Presentation - TBA
Solutions
The Truth About Personalization - Using a CDP to personalize marketing on the channels that really matter
Arm Treasure Data


Demandbase - TBA
Demandbase

Discover MarTech Theater

12:40-12:55
The New Omni-Channel Stack - Real Story Group



1:00-1:15
Brandcast - TBA



1:20-1:35
Scaled Inference - TBA



1:40-1:55
Akkroo - TBA

2:00-2:40
Marketing
NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance

Technology
Customer Data Management 2020

Management
Year One: Building a Marketing Ops Team From the Ground Up

Solutions
Oracle - TBA
Oracle

2:40-3:10

Break

Discover MarTech Theater

2:30-2:45
Get the Right Vendor Short List - Real Story Group



2:50-3:05
Vanilla Soft - TBA

3:10-3:50
Marketing
The Cure for Shiny Object Syndrome: Human-Centered Digital Strategies

Technology
When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment

Management
Don't be a Packrat: Tips to Clean House and Manage Your Martech Stack More Efficiently

Solutions
Allocadia - TBA
Allocadia

3:50-4:20

Break

Discover MarTech Theater

3:40-3:55
Myths Vendors Tell - Real Story Group



4:00-4:15
Oracle - TBA

4:20-5:00

AFTERNOON PIONEERS KEYNOTES:

The Journey from Marketing Technologist to CMO

Fire Your CMO: What Marketers Can Learn From The D2C Brand Phenomenon

Solutions
Sitecore - TBA
Sitecore

5:00-6:00
Solutions
Discover MarTech Theater

5:00-5:15
The New Omni-Channel Stack - Real Story Group


Time

Friday, April 5

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote - TBA

9:00-10:15

MAIN STAGE KEYNOTES:

Guided Decentralization: Safely Scaling Customer-Facing Empowerment

Keynote: TBA

Keynote: TBA

10:15-10:55

Refreshments & Expo Hall Time

Solutions
Discover MarTech Theater

10:15-10:30
The Right Way To Buy Marketing Technology - Real Story Group



10:35-10:50
Sitecore - TBA

10:55-11:35
Marketing
What's Cookin' in Citizen Technology: Sub-Zero's Journey Toward Decentralized Marketing

Technology
TBA

Management
Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack

Solutions
Acquia - TBA
Acquia

11:35-11:50

Break

11:50-12:30
Marketing
Marketing in the Age of Assistants

Technology
Marketing Data Science and Your Data Strategy

Management
How Martech Empowers (or Absorbs) Five Modern "Chiefs" in Marketing

Solutions
12:30-2:00
Lunch Presentation - TBA
Lunch Presentation - TBA
Solutions
Discover MarTech Theater

12:40-12:55
Visualize Your Martech Stack - Real Story Group

2:00-2:40
Marketing
TBA

Technology
Personalizing User Experiences: Beyond A/B Testing

Management
The Secrets to a High-Performing Martech Team

2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Marketoonist On Martech

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Editorial & Sponsored Sessions

Most sessions at MarTech are “editorial” ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

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