April 15-17, 2020 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

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MarTech® West 2020 Agenda

MarTech will return to San Jose April 15-17, 2020! Stay tuned for agenda details.

Want a taste of what's in store? Check out the agenda from our last event: 


Time

Wednesday, April 3

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences
Building a Badass Marketing Team with Talent Optimization Optimizing SEO Operations for Marketing Leaders A Marketer's Guide To Attribution Analysis Data Privacy: A Compliance Framework for Every Regulation & Marketing Success
4:15-5:00
5:00-7:00
Discover MarTech Theater

Time

Thursday, April 4

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: 3 Ways Children's Hospital Los Angeles Uses Marketing Technology to Get More Done

Jen Duerksen - Children's Hospital Los Angeles
Brent Bird - Workfront
Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Martech 2020: Succeeding in the Next Decade of Marketing
Scott Brinker - chiefmartec.com 
Jeffrey Eckman - Blue Green Brands, BGC 
Fireside Chat with Ann Lewnes, EVP & CMO, Adobe
Ann Lewnes - Adobe 
10:15-10:55

Refreshments & Expo Hall Opens

Solutions

10:15-10:45
Solving The Stack: Building A Martech Portfolio That Transforms Your Marketing

Magnolia

Discover MarTech Theater
3:40-3:55
Myths Vendors Tell - Real Story Group


4:00-4:15
Transform into a Modern B2B Marketing Powerhouse - Oracle


10:55-11:35
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
10:55-11:25
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans

Merkle

Discover MarTech Theater
5:00-5:15
The New Omni-Channel Stack - Real Story Group


11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
11:50-12:20
Inspiring a Data-First Culture Through Internal Activism

Tealium

Discover MarTech Theater
12:30-2:00

Lunch & Expo Hall Time

1:25-1:55
ABM Marketing Nirvana - Reaching The Buying Committee At Your Target Accounts

Demandbase

Solutions
12:45-1:15
The Truth About Personalization - Using a CDP to Personalize Marketing

Arm Treasure Data

Discover MarTech Theater
2:00-2:40
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
2:00-2:30
B2B Account Based Tactics at Enterprise Scale

Oracle

Discover MarTech Theater
2:40-3:10

Refreshments & Expo Hall Time

Solutions
Discover MarTech Theater
3:10-3:50
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
3:10-3:40
Take the Leap: Moving from Random Acts to Impactful Marketing ROI - Allocadia

Allocadia

Discover MarTech Theater
3:50-4:20

Refreshments & Expo Hall Time

Solutions
Discover MarTech Theater
4:20-5:00

AFTERNOON KEYNOTE:

Video Preview Inside!

The Journey from Marketing Technologist to CMO
Mayur Gupta - Freshly 
Fire Your CMO: What Marketers Can Learn From The D2C Brand Phenomenon
Terence Kawaja - LUMA Partners 
Solutions
4:20-4:50
Solving the Content Crisis: Unlocking the True Power of Big Content in Omnichannel Marketing

Stylelabs, A Sitecore Company

Discover MarTech Theater
5:00-6:00
Solutions
5:00-5:30
How to Architect Your Martech Stack for Intelligent Customer Data Activation

Blueshift

Discover MarTech Theater

Time

Friday, April 5

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: A Marketer's Guide to the California Consumer Privacy Act (CCPA)

Jaymin Desai - OneTrust
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Guided Decentralization: Safely Scaling Customer-Facing Empowerment
Kathleen Schaub - IDC 
Mindfulness for Innovation and Change Management
Shauna Shapiro - Santa Clara University 
Marketing Enablement & Empowerment: A Force for Change in Digital Transformation
Stephanie Feldman - PwC 
10:15-10:55

Refreshments & Expo Hall Time

Solutions
10:15-10:45
The Five Tensions of Marketing Orchestration

Percolate

Discover MarTech Theater
10:55-11:35
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
10:55-11:25
Closing the CX Gap: Making Sense of Martech Sprawl

Acquia

Discover MarTech Theater
11:35-11:50

Refreshments & Expo Hall Time

11:50-12:30
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
11:50-12:20
Forget B2B and B2C; The Future of Marketing is P2P

ON24

Discover MarTech Theater
12:30-2:00
Solutions
12:45-1:15
Scaling Video: How ServiceNow Delivers on Video Needs

Brightcove

Discover MarTech Theater

Lunch Presentation: How To Leverage Your Web Team To Drive Agile Marketing Transformation

Pantheon

2:00-2:40
Marketing & Leadership
Data & Analytics
Technology & Operations
Solutions
Discover MarTech Theater
2:40-2:50

Refreshments & Expo Hall Time

2:50-3:30
Marketing & Leadership
Data & Analytics
Technology & Operations

Break

CLOSING KEYNOTE:

Video Preview Inside!

Guided Decentralization: Safely Scaling Customer-Facing Empowerment
Kathleen Schaub - IDC 
Mindfulness for Innovation and Change Management
Shauna Shapiro - Santa Clara University 
Marketing Enablement & Empowerment: A Force for Change in Digital Transformation
Stephanie Feldman - PwC 
Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change
Tom Fishburne - Marketoonist 

Time

Wednesday, April 3

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences Building a Badass Marketing Team with Talent Optimization
4:15-5:00
5:00-7:00
Solutions
5:45-6:15
How Mogo Interactive Transformed Its Data Infrastructure for Growth with Datorama - Datorama, a Salesforce Company

Datorama, A Salesforce Company


6:20-6:50
Digitally Transforming CX - Meeting Clients at THEIR Moment of Need

Pitney Bowes

Discover MarTech Theater
5:45-6:00
The New Omni-Channel Stack - Real Story Group



6:05-6:20
Unlocking the voice of your customers: How HPE taps into their broader customer base to get powerful insights and social proof at scale - SurveyMonkey



6:25-6:40
The Secret to More Effective Marketing - Workfront



Time

Thursday, April 4

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: 3 Ways Children's Hospital Los Angeles Uses Marketing Technology to Get More Done

Jen Duerksen - Children's Hospital Los Angeles
Brent Bird - Workfront
Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Martech 2020: Succeeding in the Next Decade of Marketing
Scott Brinker - chiefmartec.com 
Jeffrey Eckman - Blue Green Brands, BGC 
Fireside Chat with Ann Lewnes, EVP & CMO, Adobe
Ann Lewnes - Adobe 
10:15-10:55

Refreshments & Expo Hall Opens

Solutions

10:15-10:45
Solving The Stack: Building A Martech Portfolio That Transforms Your Marketing

Magnolia

Discover MarTech Theater
10:20-10:35
The Right Way to Buy Marketing Technology - Real Story Group



10:40-10:55
How Marketing Technology Helped Lands' End Double Revenue And Streamline Marketing Processes - Yes Marketing


10:55-11:35
Marketing
The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution
Meg Goldthwaite - NPR 
Technology
The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey
Siara Nazir - Autodesk 
Management
Measure What Matters: Data Strategy to Drive Results
Jennifer Brett - LinkedIn 
Solutions
10:55-11:25
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans

Merkle

11:35-11:50

Break

11:50-12:30
Marketing
Combining Marketing Operations and Sales Operations for Customer Magic
Debbie Qaqish - The Pedowitz Group 
Technology
Quasi Experimentation at Netflix
Mike Pow - Netflix 
Management
Applying Product Management to Martech at The New York Times
Pamela Della Motta - The New York Times 
Kristian Kristensen - The New York Times 
Solutions
11:50-12:20
Inspiring a Data-First Culture Through Internal Activism

Tealium

12:30-2:00

Lunch & Expo Hall Time


Lunch Presentation: 9 Powerful Trends that are Shaping Marketing

IBM


Lunch Presentation: "Tails" from a Personalized Pet Project - How Nestlé Purina Got Smart About Customer Data

Lytics

Solutions

12:45-1:15
The Truth About Personalization - Using a CDP to Personalize Marketing

Arm Treasure Data



1:25-1:55
ABM Marketing Nirvana - Reaching The Buying Committee At Your Target Accounts

Demandbase

Discover MarTech Theater
12:40-12:55
The New Omni-Channel Stack - Real Story Group



1:00-1:15
Webify Everything: How to Gain More Control Over Your Customer Journey - Brandcast



1:20-1:35
Driving Growth with AI-driven Segmentation, Personalization, and Optimization - Scaled Inference



1:40-1:55
How to Use Akkroo to Connect Events With Your Martech Stack - Akkroo


2:00-2:40
Marketing
NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance
Brian Kardon - Fuze 
Technology
Customer Data Management 2020
David Raab - Raab & Associates 
Management
Year One: Building a Marketing Ops Team From the Ground Up
Rachel Beck - Cisco Meraki 
Solutions
2:00-2:30
B2B Account Based Tactics at Enterprise Scale

Oracle

2:40-3:10

Break

Discover MarTech Theater
2:30-2:45
Get the Right Vendor Short List - Real Story Group



2:50-3:05
The Day Marketing Held Sales Accountable - VanillaSoft


3:10-3:50
Marketing
The Cure for Shiny Object Syndrome: Human-Centered Digital Strategies
Subbu Iyer - Riverbed Technology 
Technology
When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment
Zack Alves - Plantronics 
Sheryl Schultz - CabinetM 
Justin Sharaf - LogMeIn 
Management
Don't be a Packrat: Tips to Clean House and Manage Your Martech Stack More Efficiently
Alana Hill - Zendesk 
Solutions
3:10-3:40
Take the Leap: Moving from Random Acts to Impactful Marketing ROI - Allocadia

Allocadia

3:50-4:20

Break

Discover MarTech Theater
3:40-3:55
Myths Vendors Tell - Real Story Group



4:00-4:15
Transform into a Modern B2B Marketing Powerhouse - Oracle


4:20-5:00

AFTERNOON PIONEERS KEYNOTES:

The Journey from Marketing Technologist to CMO
Mayur Gupta - Freshly 
Fire Your CMO: What Marketers Can Learn From The D2C Brand Phenomenon
Terence Kawaja - LUMA Partners 
Solutions
4:20-4:50
Solving the Content Crisis: Unlocking the True Power of Big Content in Omnichannel Marketing

Stylelabs, A Sitecore Company

5:00-6:00
Solutions
5:00-5:30
How to Architect Your Martech Stack for Intelligent Customer Data Activation

Blueshift

Discover MarTech Theater
5:00-5:15
The New Omni-Channel Stack - Real Story Group



Time

Friday, April 5

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: A Marketer's Guide to the California Consumer Privacy Act (CCPA)

Jaymin Desai - OneTrust
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Guided Decentralization: Safely Scaling Customer-Facing Empowerment
Kathleen Schaub - IDC 
Mindfulness for Innovation and Change Management
Shauna Shapiro - Santa Clara University 
Marketing Enablement & Empowerment: A Force for Change in Digital Transformation
Stephanie Feldman - PwC 
10:15-10:55

Refreshments & Expo Hall Time

Solutions
10:15-10:45
The Five Tensions of Marketing Orchestration

Percolate

Discover MarTech Theater
10:15-10:30
The Right Way To Buy Marketing Technology - Real Story Group



10:35-10:50
Meeting the Omni-channel Requirement - Stylelabs, a Sitecore Company


10:55-11:35
Marketing
What's Cookin' in Citizen Technology: Sub-Zero's Journey Toward Decentralized Marketing
Cyndi Marty - Sub-Zero 
Alexandre Pelletier - Perkuto 
Technology
Marketing ROI Growth Using Mobile AR
Isabelle Hierholtz - Digi-Capital 
Management
Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack
Chris Borkenhagen - Docker 
Brian Donaldson - Docker 
Kelly Horton - Docker 
Solutions
10:55-11:25
Closing the CX Gap: Making Sense of Martech Sprawl

Acquia

11:35-11:50

Break

11:50-12:30
Marketing
Marketing in the Age of Assistants
Tricia DelGaudio - Epsilon 
Technology
Marketing Data Science and Your Data Strategy
Jason Mestrits - Nordstrom 
Management
Marketing Attribution Modeling: What Is It, and How Do I Get Started?
Adam Kirby - Mediacurrent 
Solutions
11:50-12:20
Forget B2B and B2C; The Future of Marketing is P2P

ON24

12:30-2:00

Lunch Presentation: View from the Executive's Office: Using Martech to Scale the AT&T Experience

Aprimo


Lunch Presentation: How To Leverage Your Web Team To Drive Agile Marketing Transformation

Pantheon

Solutions
12:45-1:15
Scaling Video: How ServiceNow Delivers on Video Needs

Brightcove

Discover MarTech Theater
12:40-12:55
Visualize Your Martech Stack - Real Story Group


2:00-2:40
Marketing
Reimagining Customer Communications
Shiva Mirhosseini - Aetna 
Technology
Personalizing User Experiences: Beyond A/B Testing
Aaron Wroblewski - Zillow 
Management
The Secrets to a High-Performing Martech Team
Patty Spiller - Livongo 
2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change
Tom Fishburne - Marketoonist 

The MarTech® Agenda Preview



The complete MarTech® agenda will be posted soon! Complete the "Tell me more" form and be the first to be notified when the agenda is live.

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.