April 15-17, 2020 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

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MarTech® West 2020 Agenda


Time

Wednesday, April 15

1:00-5:00 The Right Way To Buy Marketing Technology
Tony Byrne
Using CDP To Make The Most Of Your Customer Data
David Raab
Agile Marketing Advantage
Andrea Fryrear
Creating Connected Experiences
Jeff Cram
A Marketer's Guide To Attribution Analysis
Christopher Penn
4:15-5:00
5:00-7:00
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater




The Right Way To Buy Marketing Technology (6:35-6:50pm)

Real Story Group


Time

Thursday, April 16

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: Workfront

Workfront

9:00-10:15

MAIN STAGE KEYNOTES:

Keynote: Leading The Next Decade of Martech
Scott Brinker - chiefmartec.com 
Netflix, Intuit, and Walmart: A Martech Retrospective
Tony Ralph - Walmart eCommerce 
10:00-10:55

Refreshments & Expo Hall Opens

Marketing
Solutions A
Data Fabric And Identity: Driving Marketing Success In The Cookie-less World (10:20-10:50)

Merkle

Marketing
Solutions B
Magnolia - TBA (10:20-10:50)

Magnolia

Discover MarTech Theater
Myths Martech Vendors Tell (10:00-10:15am)

Real Story Group



10:55-11:35
Marketing
Operations
Starting From Scratch: Defining, Implementing, And Managing A Technology Strategy For Large Enterprises
Anita Brearton - CabinetM 
Sarah Fischer - Pearson VUE 
Carol Mendelhall - Thomson Reuters 
Erin Rowles - Deluxe Corp. 
Kristen Walker - Pearson VUE 
Marketing
Data
How To Get Your Martech Stack To Share Data And Play Nicely
Joel Eaton - Red Hat, Inc. 
Tim Sawicki - Red Hat, Inc. 
Marketing
Technology
Bridging Data Analytics & Technical SEO
Matthew Edgar - Elementive 
Marketing
Orchestration
Streamlining & Modernizing Social Media Marketing Technology At Wells Fargo
David Encizo - Wells Fargo 
Marketing
Solutions A
Acquia - TBA (11:00-11:30)

Acquia

Marketing
Solutions B
Adobe - TBA (11:00-11:30)

Adobe

Discover MarTech Theater
Breaking Down the Periodic Tables of PPC (11:00-11:15am)



Decoding Digital Commerce Marketing to Sell More (11:20-11:35am)


11:35-11:50

Break

11:50-12:30
Marketing
Operations
Building Twitter's Demand Engine And Martech Stack
Amisha Sud - Twitter 
Marketing
Data
Building the Data-Driven Customer Journey
Christopher Penn - Trust Insights 
Marketing
Technology
Benchmark Your Multi-channel Marketing Technology Stack To Thrive In 2020 And Beyond
Benjamin Bloom - Gartner 
Marketing
Orchestration
Account Based Marketing: How Martech Can Help You Get More Engagement And Revenue
Kelly Waffle - Hinge 
Marketing
Solutions A
Tealium - TBA

Tealium

Marketing
Solutions B
Salesforce - TBA

Salesforce

Discover MarTech Theater

12:30-2:00

Lunch & Expo Hall Time

Lunch Presentation: TBA

Lytics

Lunch Presentation: TBA

Acoustic

Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater



2:00-2:40
Marketing
Operations
How Tech-Enabled SLAs Foster Positive Collaboration Across Marketing, Sales, And Service
Matt Desilet - Lola.com 
Marketing
Data
Second Party Data: What It Is, How It Works, And Why You Need It
David Raab - Raab & Associates 
Marketing
Technology
Efficient And Unified Enterprise Workflow To Enable Marketing
Steve Scotkin - Thomson Reuters 
Marketing
Orchestration
Conversational Marketing Orchestration: How To Humanize The Digital CX
Rinoti Amin - Malwarebytes 
Jeff Eckman - Blue Green Brands, BGC 
Marketing
Solutions A
Arm Treasure Data - TBA

Arm Treasure Data

Marketing
Solutions B
Why Real-Time Really Matters

Pegasystems

Discover MarTech Theater
Women In Martech: Careers, Technology, Challenges (2:00-2:35pm)



2:40-3:10

Break

Discover MarTech Theater
3:10-3:50
Marketing
Operations
Platform, Processes, Or People? How To Diagnose And Heal Your Martech Pain
Sara McNamara - Cloudera 
Marketing
Data
The Data Framework: How To Create A Data Strategy For A Global Marketing Organization
Teresa Joy - Autodesk 
Sam Melnick - Allocadia 
Marketing
Technology
TBA
Marketing
Orchestration
Driving Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy
Paul Green - Extreme Networks 
Marketing
Solutions A
Acoustic - TBA

Acoustic

Marketing
Solutions B
Building An Omnichannel Customer View: How One Retailer Levels The Playing Field With Amazon

Blueconic

Discover MarTech Theater
Leveraging The Gig Economy In Martech (3:10-3:45pm)



3:50-4:20

Break

Discover MarTech Theater
4:20-5:00

AFTERNOON PIONEERS KEYNOTE:

The Distracted Customer: How To Connect The Dots Between Martech, Marketing Operations And Customer Distractions
Brian Solis - @BrianSolis 
Marketing
Solutions A
Marketing
Solutions B
Salesforce - TBA

Salesforce

Discover MarTech Theater
The New Omnichannel Stack (4:20-4:35pm)

Real Story Group


5:00-6:00
Marketing
Solutions A
Blueshift - TBA (5:05-5:35pm)

Blueshift

Marketing
Solutions B
Experiences Everywhere: How To Create Marketing Your Audience Demands (5:05-5:35pm)

ON24

Discover MarTech Theater


6:15-9:00

After Dark Party


Time

Friday, April 17

7:30-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: OneTrust

OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Driving Value Through A Martech Maturity Framework
Rohit Prabhakar - Thomson Reuters 
The Context Marketing Revolution: How To Motivate Buyers In The Age Of Infinite Media
Mathew Sweezey - Salesforce 
How The CMO Thinks About Martech And Marketing Operations
Tracy Eiler - InsideView 
Heidi Melin - Workfront 
Denise Persson - Snowflake 
10:00-10:55

Refreshments & Expo Hall Time

Marketing
Solutions A
Allocadia - TBA (10:20-10:50)

Allocadia

Marketing
Solutions B
Tray.io - TBA (10:20-10:50)

Tray.io

Discover MarTech Theater

10:55-11:35
Marketing
Operations
How To Structure Your Marketing Ops Team And Stack For Success
Kelly Horton - ROOM 
Marketing
Data
Making The Switch: Seamlessly Migrating Marketing Platforms In 4 Easy Steps
Erin Alemdar - Whereoware 
Signe McKie - CaringBridge 
Marketing
Technology
How To Apply Machine Learning To Lead Scoring
Francesca La O - DocuSign 
Guan Wang - DocuSign 
Marketing
Orchestration
Powering the Customer-Centric Marketing Journey
Priya Rajan - DataVisor 
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater
If You Want To Be Agile, You May Need To Change Your Company's Culture (11:00-11:35am)



11:35-11:50

Break

11:50-12:30
Marketing
Operations
Marketing Operations Strategy: Purpose, Platforms, People, Process
Stefano Fanfarillo - Boston Consulting Group 
Marketing
Data
The Beauty of The Beast: How To Optimize Your Monstrous Martech Stack
Helen Abramova - Verizon Business Group 
Matthew Gomez - Laureate Online Education 
Marketing
Technology
Making Chatbots More Portable, Scalable and Reusable
Seth Earley - The AI-Powered Enterprise 
Marketing
Orchestration
How APIs Help Modern Marketers Meet (And Exceed) Customer Expectations
Rishi Dave - Vonage 
Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater
Emerging Elements From The Periodic Table Of Email And Deliverability (11:50-12:05)

MarTech Today


Get The Right Vendor Short-List (12:10-12:25)

Real Story Group

12:30-2:00
Lunch Presentation: TBA

Pantheon

Lunch Presentation: TBA

Aprimo

Marketing
Solutions A
Marketing
Solutions B
Discover MarTech Theater



2:00-2:40
Marketing
Operations
Marketing Ops In 2020: From Tactical To Strategic
Sean Hiss - Hitachi Vantara 
Helena Lewis - National Instruments 
Sam Melnick - Allocadia 
Jenifer Salzwedel - Poly 
Marketing
Data
Marketing Attribution: Where Budgets Go to Die
Mike McKinnon - LogRhythm 
Marketing
Technology
How and Why Lyft Created Their Own Machine Learning Powered Marketing Automation Platform
Ajay Sampat - Lyft 
Marketing
Orchestration
The Journey To Decentralization at Scale
Alexandre Pelletier - Perkuto 
Elise Perachio - University of Washington 
2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Make Data Stick Through Duarte DataStory
Nancy Duarte - Duarte, Inc