APRIL 23-25, 2018 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

Time

Monday, April 23

1:00-5:00
5:15-7:15

Time

Tuesday, April 24

7:00-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote - WorkFront
Workfront

9:00-10:30

MAIN STAGE KEYNOTES:

Scott Brinker & Anand Thaker: The State of MarTech in 2018

Driving Evolution in a Complex, Distributed Environment - Fireside chat with Madeline Delianides, formerly with The New York Times

The 6th Big Disruption to Marketing: Privacy & Security - Fireside chat with Holly Rollo, RSA Security

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:30-10:55
The Right Way to Buy Marketing Technology

11:00-11:15
LeanData - TBA

11:15-12:00
Marketing
Flawed to Formidable: Converting How VMware Measures Marketing's B2B Impact

Technology
Transforming Martech from a Disconnected Set of Tools into a Digital Marketing Ecosystem

Management
5 Must-Haves for Leading a Data-Driven Marketing Team

Solutions
The NextGen of Martech: Strategic Planning in the Age of AI
Concentric

Noon-1:30
Lunch Presentation - Brightcove
Brightcove

Lunch Presentation - IBM
IBM

Solutions
Discover MarTech Theater

12:30-12:55
Visualize Your Martech Stack

1:00-1:15
Treasure Data - TBA
1:30-2:15
Marketing
Product-led v. Sales-led Marketing...Wait. What? Where's the Customer?

Technology
Marketing in a Blockchain World: Executing with Greater Accountability, Transparency, Responsiveness, and Agility

Management
Get Platformed or Die Trying

Solutions
The Secret to Monetizing Influencer Marketing in 2018: "Always-on" Customer Relationships
Fuel Cycle

2:15-2:30

Break

2:30-3:15
Marketing
Cracking the Code on Conversational Marketing & Messaging Chatbots at L'Oréal

Technology
The Path to Martech Consolidation May Be Diversification

Management
Marketing Innovation Is Not an Oxymoron

Solutions
How Meyer Unleashed The Power Of Content At Scale
Aprimo

3:15-4:00

Refreshments & Expo Hall Time

Discover MarTech Theater

3:00-3:25
Get the Right Vendor Short List
4:00-4:45
Marketing
From Data to Impact: How Red Hat Marketing Decides the Next Best Action

Technology
Gen Z, Computer Vision & The Evolution of Experience

Management
Pragmatic Innovation In Martech: How To Move The Needle When You Don't Have Big Budgets Or The Shiniest New Software

Solutions
CommerceTools - TBA
commercetools Inc.

Discover MarTech Theater

4:30-4:55
Myths Vendors Tell
4:55-6:00 Expo Hall Reception



Sponsored by:

Time

Wednesday, April 25

7:30-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote: TBA

9:00-10:30

MAIN STAGE KEYNOTES:

Unlock Your Innovation Potential - Sandy Carter, Amazon Web Services

Separating Fact from Fiction in Marketing AI - Adelyn Zhou, TOPBOTS

Beyond the Hype: Harnessing the Real Power of Unified Data and AI - Jason Heller, McKinsey & Company

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:30-10:55
The Right Way to Buy Marketing Technology
11:15-12:00
Marketing
Building a Global Consumer Brand in the Physical and Digital World

Technology
Navigating the CDP Landscape

Management
A Roadmap to Setting up a Marketing Technology Office (MTO)

Solutions
The Future of MarTech: Clouds, AI, Connectivity, and Massive Organizational Issues
Merkle

Noon-1:30
Lunch Presentation - Pantheon
Pantheon

How AEG Serves Hundreds of Thousands of Customers With Personal Concert Recommendations They Love
Lytics

Solutions
Walk the Talk: Use Always-On Martech That Decides in Real Time What's Best for Each Customer
Pegasystems

Discover MarTech Theater

12:30-12:55
Get the Right Vendor Short List
1:30-2:15
Marketing
The Power of the Crowd: How to Build, Analyze, and Activate Your User Community

Technology
TBA

Management
The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech

Solutions
Increase Content Engagement & Improve Your ROI
Turtl

2:15-2:30

Break

2:30-3:15
Marketing
How to Manage GDPR and Legal Hurdles that Stall and Kill Your Martech Strategy

Technology
The Go-To-Market Stack: Unifying Marketing, Sales & Customer Operations

Management
Successfully Shifting Processes: How to Rapidly Enable Marketers to Leverage a Self-Service Platform

Solutions
Tealium - TBA
Tealium

Discover MarTech Theater

3:00-3:25
Myths Vendors Tell
3:15-4:00

Refreshments & Expo Hall Time

Solutions
Datorama - TBA
Datorama

4:00-4:55
Marketing
Transforming the Customer Lifecycle through Account-Based Marketing

Technology
Insights from the Other Side: How Marketing Technology Firms have Built Their Stacks

Management
How Palo Alto's Marketing Ops Team Wins Awards from Finance

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.