APRIL 3-5, 2019 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

Time

Wednesday, April 3

1:00-5:00 The Right Way to Buy Marketing Technology Using CDP to Make the Most of Your Customer Data Agile Marketing Advantage Creating Connected Experiences Building a Badass Marketing Team with Talent Optimization
4:15-5:00
5:00-7:00
Solutions
Datorama, a Salesforce Company - TBA

Datorama, A Salesforce Company


Digitally Transforming CX - Meeting Clients at THEIR Moment of Need

Pitney Bowes

Discover MarTech Theater
5:45-6:00
The New Omni-Channel Stack - Real Story Group



6:05-6:20
SurveyMonkey - TBA



6:25-6:40
The Secret to More Effective Marketing - Workfront



Time

Thursday, April 4

7:00-9:00

Breakfast & Registration

8:15-8:45

Breakfast Keynote - TBA

9:00-10:15

MAIN STAGE KEYNOTES:

Martech 2020: Succeeding in the Next Decade of Marketing
Jeffery Eckman - Blue Green Brands, BGC  
Scott Brinker - chiefmartec.com 
Fireside Chat with Ann Lewnes, EVP & CMO, Adobe
Ann Lewnes - Adobe  
10:15-10:55

Refreshments & Expo Hall Opens

Solutions

Solving The Stack: Building A MarTech Portfolio That Transforms Your Marketing

Magnolia

Discover MarTech Theater
10:20-10:35
The Right Way to Buy Marketing Technology - Real Story Group



10:40-10:55
How Marketing Technology Helped Lands' End Double Revenue And Streamline Marketing Processes - Yes Marketing


10:55-11:35
Marketing
The New Era of V-Commerce: What Marketers Need to Know about Alexa, Siri and the AI Revolution
Meg Goldthwaite - NPR

Technology
The Data Dimension of Digital Transformation: How Autodesk Instrumented Its Customer Journey
Siara Nazir - Autodesk

Management
Measure What Matters: Data Strategy to Drive Results
Jennifer Brett - LinkedIn

Solutions
Marketing Technology Today and Tomorrow: Pipe Dreams and Boiled Oceans

Merkle

11:35-11:50

Break

11:50-12:30
Marketing
Combining Marketing Operations and Sales Operations for Customer Magic
Debbie Qaqish - The Pedowitz Group

Technology
Quasi Experimentation at Netflix
Mike Pow - Netflix

Management
Applying Product Management to Martech at The New York Times
Pamela Della Motta - The New York Times

Kristian Kristensen - The New York Times

Solutions
Inspiring a Data-First Culture Through Internal Activism

Tealium

12:30-2:00

Lunch & Expo Hall Time

Lunch Presentation - TBA
Lunch Presentation - TBA
Solutions

The Truth About Personalization - Using a CDP to Personalize Marketing

Arm Treasure Data



ABM And Modern B2B Advertising: Reaching The Buying Committee At Your Target Accounts

Demandbase

Discover MarTech Theater
12:40-12:55
The New Omni-Channel Stack - Real Story Group



1:00-1:15
Webify Everything: How to Gain More Control Over Your Customer Journey - Brandcast



1:20-1:35
Driving Growth with AI-driven Segmentation, Personalization, and Optimization - Scaled Inference



1:40-1:55
Akkroo - TBA


2:00-2:40
Marketing
NextGen Marketing: How Artificial Intelligence Is Accelerating Marketing Performance
Brian Kardon - Fuze

Technology
Customer Data Management 2020
David Raab - Raab & Associates

Management
Year One: Building a Marketing Ops Team From the Ground Up
Rachel Beck - Cisco Meraki

Solutions
B2B Account Based Tactics at Enterprise Scale

Oracle

2:40-3:10

Break

Discover MarTech Theater
2:30-2:45
Get the Right Vendor Short List - Real Story Group



2:50-3:05
The Day Marketing Held Sales Accountable - VanillaSoft


3:10-3:50
Marketing
The Cure for Shiny Object Syndrome: Human-Centered Digital Strategies
Subbu Iyer - Riverbed Technology

Technology
When Stacks Collide: Rationalizing the Marketing Stack in a Merger & Acquisition Environment
Zack Alves - Plantronics

Sheryl Schultz - CabinetM

Justin Sharaf - LogMeIn

Management
Don't be a Packrat: Tips to Clean House and Manage Your Martech Stack More Efficiently
Alana Hill - Zendesk

Solutions
Take the Leap: Moving from Random Acts to Impactful Marketing ROI - Allocadia

Allocadia

3:50-4:20

Break

Discover MarTech Theater
3:40-3:55
Myths Vendors Tell - Real Story Group



4:00-4:15
Transform into a Modern B2B Marketing Powerhouse - Oracle


4:20-5:00

AFTERNOON PIONEERS KEYNOTES:

The Journey from Marketing Technologist to CMO
Mayur Gupta - Freshly  
Fire Your CMO: What Marketers Can Learn From The D2C Brand Phenomenon
Terence Kawaja - LUMA Partners  
Solutions
Solving the Content Crisis: Unlocking the True Power of Big Content in Omnichannel Marketing

Stylelabs, A Sitecore Company

5:00-6:00
Solutions
Blueshift - TBA

Blueshift

Discover MarTech Theater
5:00-5:15
The New Omni-Channel Stack - Real Story Group



Time

Friday, April 5

7:30-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote: A Marketer's Guide to the California Consumer Privacy Act (CCPA)

Jaymin Desai - OneTrust
OneTrust

9:00-10:15

MAIN STAGE KEYNOTES:

Guided Decentralization: Safely Scaling Customer-Facing Empowerment
Kathleen Schaub - CMO Advisory, IDC  
Mindfulness for Innovation and Change Management
Shauna Shapiro - Santa Clara University  
Marketing Enablement & Empowerment: A Force for Change in Digital Transformation
Matthew Lieberman - PwC  
10:15-10:55

Refreshments & Expo Hall Time

Solutions
The Five Tensions of Marketing Orchestration

Percolate

Discover MarTech Theater
10:15-10:30
The Right Way To Buy Marketing Technology - Real Story Group



10:35-10:50
Omni-channel Marketing Requires - Stylelabs, a Sitecore Company


10:55-11:35
Marketing
What's Cookin' in Citizen Technology: Sub-Zero's Journey Toward Decentralized Marketing
Cyndi Marty - Sub-Zero

Alexandre Pelletier - Perkuto

Technology
Marketing ROI Growth Using Mobile AR
Isabelle Hierholtz - Digi-Capital

Management
Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack
Chris Borkenhagen - Docker

Brian Donaldson - Docker

Kelly Horton - Docker

Solutions
Closing the CX Gap: Making Sense of MarTech Sprawl

Acquia

11:35-11:50

Break

11:50-12:30
Marketing
Marketing in the Age of Assistants
Tricia DelGaudio - Epsilon

Technology
Marketing Data Science and Your Data Strategy
Jason Mestrits - Nordstrom

Management
TBA
Solutions
Forget B2B and B2C; The Future of Marketing is P2P

ON24

12:30-2:00
Lunch Presentation - TBA
How To Leverage Your Web Team To Drive Agile Marketing Transformation

Pantheon

Solutions
Brightcove - TBA

Brightcove


IBM - TBA

IBM

Discover MarTech Theater
12:40-12:55
Visualize Your Martech Stack - Real Story Group


2:00-2:40
Marketing
Reimagining Customer Communications
Shiva Mirhosseini - Aetna

Technology
Personalizing User Experiences: Beyond A/B Testing
Aaron Wroblewski - Zillow

Management
The Secrets to a High-Performing Martech Team
Patty Spiller - Livongo

2:40-2:50

Break

2:50-3:30

CLOSING KEYNOTE:

Look! Squirrel! Beyond the Shiny New Thing to Sustained Organizational Change
Tom Fishburne - Marketoonist  

The MarTech® Agenda Preview



The complete MarTech® agenda will be posted soon! Complete the "Tell me more" form and be the first to be notified when the agenda is live.

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.