APRIL 23-25, 2018 | SAN JOSE CONVENTION CENTER | SAN JOSE, CA

Time

Monday, April 23

1:00-5:00 The Right Way to Buy Marketing Technology SOLD OUT
Using CDP to Make the Most of Your Customer Data
Agile Marketing Advantage SOLD OUT
Creating Connected Experiences
GDPR: Tackling Consent and Marketing Compliance in Practice
5:15-7:15

Time

Tuesday, April 24

7:00-9:00

Breakfast & Registration

8:15-8:45
3 Digitization Trends Shaping Modern Marketing
Workfront

9:00-10:30

MAIN STAGE KEYNOTES:

Scott Brinker & Anand Thaker: The State of MarTech in 2018

Driving Evolution in a Complex, Distributed Environment - Fireside chat with Madeline Delianides, formerly with The New York Times

The 6th Big Disruption to Marketing: Privacy & Security - Fireside chat with Holly Rollo, RSA Security

The Stackie Awards

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:30-10:55
The Right Way to Buy Marketing Technology - Real Story Group

11:00-11:15
Solving the Sales and Marketing Alignment Challenge: Financial Force and LeanData - LeanData

11:15-12:00
Marketing
Flawed to Formidable: Converting How VMware Measures Marketing's B2B Impact

Technology
Transforming Martech from a Disconnected Set of Tools into a Digital Marketing Ecosystem

Management
5 Must-Haves for Leading a Data-Driven Marketing Team

Solutions
The NextGen of Martech: Strategic Planning in the Age of AI
Concentric

Noon-1:30
Video Marketing ROI: How The Home Depot Captures Rich Data with Video
Brightcove

How AI Will Let Us Be Marketers Again
IBM

Solutions
Optimizing User Experiences in Real-time, 24/7
germain APM

Discover MarTech Theater

12:30-12:55
Visualize Your Martech Stack - Real Story Group

1:00-1:15
Data vs. Goliath: How Marketers Can Win In The Age Of Amazon - Treasure Data

1:20-1:35
Amplifying Your B2B Content To Generate Leads That Convert - NetLine

1:30-2:15
Marketing
Product-led v. Sales-led Marketing...Wait. What? Where's the Customer?

Technology
Marketing in a Blockchain World: Executing with Greater Accountability, Transparency, Responsiveness, and Agility

Management
Get Platformed or Die Trying

Solutions
The Secret to Monetizing Influencer Marketing in 2018: "Always-on" Customer Relationships
Fuel Cycle

2:15-2:30

Break

2:30-3:15
Marketing
Cracking the Code on Conversational Marketing & Messaging Chatbots at L'Oréal

Technology
Agile MarTech: Consolidation via Diversity

Management
5 Disruptions to Marketing (MarTech Special Edition)

Solutions
How Meyer Unleashed The Power Of Content@Scale
Aprimo

3:15-4:00

Refreshments & Expo Hall Time

Solutions
Content Marketing 2.0 - Solving Marketing's Biggest Bottleneck
Percolate

Discover MarTech Theater

3:00-3:25
Get the Right Vendor Short List - Real Story Group

3:30-3:45
Real-World B2B Personalization Examples - Evergage

3:50-4:05
Snack Subscription Service Incorporates Direct Mail into their Digital Marketing Strategy - Enthusem
4:00-4:45
Marketing
From Data to Impact: How Red Hat Marketing Decides the Next Best Action

Technology
Gen Z, Computer Vision & The Evolution of Experience

Management
Pragmatic Innovation In Martech: How To Move The Needle When You Don't Have Big Budgets Or The Shiniest New Software

Solutions
Silo'd to Symbiotic: How Tech Helps Paige Meet the Needs of Modern Fashion Buyers
commercetools Inc.

Discover MarTech Theater

4:30-4:55
Myths Vendors Tell - Real Story Group
4:55-6:00

Networking Reception

Sponsored by:
Discover MarTech Theater

5:00-5:15
How Marketing Ops Transforms Productivity - Workfront
6:00-7:00

Community Meetup:
Riding The New Gig Economy - Building the Large Audience, Media Exposure, and Vision Fulfillment



Time

Wednesday, April 25

7:30-9:00

Breakfast & Registration

8:15-8:45
Breakfast Keynote - GDPR for Marketing Teams: A Typical Roadmap and Action Plan
OneTrust

Breakfast Keynote - Solving Today's Advertiser's Four Key Challenges
Valassis Digital

9:00-10:30

MAIN STAGE KEYNOTES:

Separating Fact from Fiction in Marketing AI - Adelyn Zhou, TOPBOTS

Beyond the Hype: Harnessing the Real Power of Unified Data and AI - Jason Heller, McKinsey & Company

Democratizing Martech - Citizen Developers, Integrators, and Data Scientists

10:30-11:15

Refreshments & Expo Hall Time

Discover MarTech Theater

10:30-10:55
The Right Way to Buy Marketing Technology - Real Story Group

11:00-11:15
Optimizing Customer Experience with VWO - VWO
11:15-12:00
Marketing
Building a Global Consumer Brand in the Physical and Digital World

Technology
Navigating the CDP Landscape

Management
A Roadmap to Setting up a Marketing Technology Office (MTO)

Solutions
The Future of Martech: Clouds, AI, Connectivity, and Massive Organizational Issues
Merkle

Noon-1:30
Lunch Presentation - Kill The "Website Relaunch"! It's A Total Lie.
Pantheon

How AEG Presents Connects Hundreds Of Thousands Of Customers With Relevant Concert Recommendations They Love
Lytics

Solutions
Walk the Talk: Use Always-On Martech That Decides in Real Time What's Best for Each Customer
Pegasystems

Discover MarTech Theater

12:30-12:55
Get the Right Vendor Short List - Real Story Group

1:20-1:35
How Airbnb Built The Marketing Function Of The Future To Produce Groundbreaking Results Today - Opal
1:30-2:15
Marketing
The Power of the Crowd: How to Build, Analyze, and Activate Your User Community

Technology
Fake Marketing? How AI and Process Technology Can Reveal Brand Truth in Earned and Social Media

Management
The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech

Solutions
Increase Content Engagement & Improve Your ROI
Turtl

2:15-2:30

Break

2:30-3:15
Marketing
How to Manage GDPR and Legal Hurdles that Stall and Kill Your Martech Strategy

Technology
The Go-To-Market Stack: Unifying Marketing, Sales & Customer Operations

Management
Successfully Shifting Processes: How to Rapidly Enable Marketers to Leverage a Self-Service Platform

Solutions
Harnessing Consumer Data to Treat Patients Like Humans and Not Devices
Tealium

Discover MarTech Theater

3:00-3:25
Myths Vendors Tell - Real Story Group
3:15-4:00

Refreshments & Expo Hall Time

Solutions
The Marketer's Journey of Getting to 1:1 - Understanding Fact from Fiction
Datorama

4:00-4:55
Marketing
Transforming the Customer Lifecycle through Account-Based Marketing

Technology
Insights from the Other Side: How Marketing Technology Firms have Built Their Stacks

Management
How Palo Alto's Marketing Ops Team Wins Awards from Finance

Editorial & Sponsored Sessions

Most sessions at MarTech are "editorial" ones, where speakers have been selected based on the quality of their content. These sessions are organized by the MarTech programming team. Editorial sessions do not have paid spots; no speaking slots are sold.

Sessions in Solutions Track, Breakfast Keynotes and Lunch Presentations are paid speaking slots. The content is produced by the sponsor. Sessions in the Solutions Track are open to those with All Access passes and those with Expo+ passes.

Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or influence the selection of speakers.