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MarTech: A Grand View & Conference

At MarTech, we cross-pollinate the best ideas and latest innovations across marketing, technology, and management. But more importantly, we reveal the beautiful entanglements between them.

MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program.

Not every organization is ready for marketing, technology, and management to converge. Our mission is to enable the present and future leaders who recognize the synergies between these disciplines to drive change and demonstrate the power of a united Martech tribe.

We hope you'll join us.

Marketing, technology, and management were silos of the past. Marketing technology management — MarTech — is the fabric of the future.
- Scott Brinker, MarTech program chair, and editor of chiefmartec.com

MarTech® is the only conference that delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.

Attending MarTech Will Help You...

  • Craft remarkable customer experiences
  • Acquire and implement effective marketing technology stacks
  • Rethink strategy enabled by marketing technology innovations
  • Adapt your organization to fast-paced, collaborative marketing
  • Manage cross-functional teams with agile and lean practices
  • Nurture multi-disciplinary talent
  • Redefine marketing’s role in the context of enterprise-wide digital transformation

Brands That Attend MarTech

Conference Program

The MarTech® Conference is programmed by conference chair Scott Brinker, who has been chronicling the rise of marketing technology and its impact on marketing strategy, management, and culture on his blog, chiefmartec.com, since 2008. He is the creator of the annual marketing technology landscape supergraphic, the industry reference for the evolving vendor categories of the field, and the author of the book Hacking Marketing, a guide to marketing management in a software-driven world.

Many of you may ask “What is martech? Who are the citizens in this growing community? What are the shared ideas that bring us together?” Scott takes a pass at answering those questions with a written mission statement of what martech means to him. Read the Martech Manifesto here.

Scott and the MarTech® Conference Advisory Board review hundreds of session proposals and carefully craft a program of leading speakers, sharing real-world experiences and expert analysis on the most timely and important topics in marketing technology. This process is managed completely independently from sponsorship and exhibit opportunities.

The Stackie Awards

Most conference award programs are “feel good” contests for the winners, but offer little value to the audience. But for the MarTech Conference, we’ve created an awards program to promote meaningful knowledge sharing among the community — the Stackies!

The Stackie Awards are a friendly competition open to all interested marketers. Want to participate? Share a single 16:9 slide that illustrates the design of your company’s marketing technology stack — the collection of marketing tools and technologies you use to make marketing magic in a digital world — so everyone can learn from different technical, organizational, and strategic frameworks.

Learn how to enter the 2018 Stackie Awards here.

Advisory Board

Shawn Goodin
Marketing CTO
JP Morgan

Meagen Eisenberg
Chief Marketing Officer

Mayur Gupta
VP Innovation,
Growth & Marketing

Erica Seidel
The Connective

David Raab
Raab & Associates

Ashu Garg
General Partner
Foundation Capital


See what past attendees have said about MarTech:

MarTech was full of ideas and solutions from a host of accomplished speakers and panel members. The topics covered the profound shifts in marketing in a digital world and the challenges it presents along with the ways to overcome them. If you are looking to grow your business in the coming years, you absolutely want to have your key marketing executives attend MarTech!

Jacob Varghese, FITT

It was, by far, the best conference I’ve been to. Well run, wonderful presenters. I took a lot of ideas away for immediate application within my organization.

Elizabeth Murphy, State Street Global Advisors

MarTech brought me the most actual insights on the current integration of Marketing, Technology and IT. These developments do not only shape our marketing future, but will also be decisive for the business strategy of almost every organization. The conference was powerful and energetic, with an excellent list of speakers. It also offered great opportunities for networking with other participants. In a fast changing marketing landscape this conference is a ‘must attend’ for every strategist and marketing professional.

Peter Sprenger, Techonomy Europe

MarTech was the only conference I attended this year because I knew it would be worth not only the money but, more importantly, the time. Scott Brinker and his team assembled a vendor-neutral panel, a refreshing break from the conference norm. The group was made up of marketers itching to dive deep into the details of how technology is impacting marketing, as well as improving not only our companies’ bottom lines, but also our customers’ lives.

Melinda Byerley, Vendorsi

Excellent presenters that have vast industry knowledge and were very informative and it’s a fantastic forum to meet and discuss issues and solutions with marketing technologist peers.

Shawn McCallum, Dell

Great topics and speakers. Very engaging and full of insightful information. I have a marketing operations background but it help put focus on the growing challenges we all face across many marketing/tech capabilities.

Jane Marchand, DigitaLBi

I thought MarTech was fantastic; a great investment of time and money. The speakers (especially the keynotes) were first rate; the audience was highly engaged and the venue was seriously amazing. I was a convert before I got there, but I’m now fully convinced that marketing technologists are to marketing today what social media pioneers were in 2005. Despite the progress, everything is still being defined, and that translates to opportunities galore for those who hop on board today. It will be fascinating to see how theory, so passionately evangelized at this inaugural conference translates over time into actionable learning from high profile case studies.

Rick Murray

One of the best shows I’ve been to (and been to many). Content focused and on track – rock-star speakers.

Mitchel Ahern, Cantina

Well done, MarTech! I loved the power packed agenda, awesome speakers and above all that it was not about vendors but about us; the MarTech community. After several years, I finally found the conference that I was searching for; a conference fully focused on the marketing technology space.

Rohit Parbhakar

It was great to pull together all of the MarTech unicorns in one room and hear all about the work they are doing. Excellent speakers.

Jennifer Gruniger, Dell

Well informed speakers, good solutions overall at expo. Hearing perspectives and strategy from other CMOs was useful.

Adam Arnette, Nobilis Healthcare

Relevant sessions, good speakers and loved the quicker format. Great job keeping audience engaged. Vendors were great and offered good mix of practical solutions.

Jeff Bowman, Pecora Corporation

Learned a ton and feel like the information shared will continue to drive my company to stay on the forefront of the MarTech world. Thanks for a great 2 days.

Bryan Greaves, Truthe

Fantastic learning and networking opportunities. Great energy, professionally sponsored and great ability to connect, speak with and learn from industry thought leaders.

Candace Jenum, Ion Interactive

Great presentations, learning experiences and thought invoking opportunities… Lots of vendors in one place. And a VERY well orchestrated conference!

Greg Lindout, Amway

Great topics and speakers, valuable interactions with vendors and peers.

John West, Honeywell Sensing & Control

The best (only?) conference to get a sense of the mar tech landscape, where it is, and where it’s going.

Keith Holloway, Envoke.com

Terrific content, fantastic speakers and a wealth of learning and affirmation.

Mike Atwood, Wilde Agency

I find this the only conference that provides information and insight into the skills and tools necessary to navigate the overlap between marketing and technology.

Sue Haddrill, Nestle Purina PetCare

Vendor agnostic program, and ‘how we did it’ style presentations that are relevant to our organization needs = a conference program that isn’t currently available anywhere else.

Stephen Allcock, Questrade

Venue - San Jose, CA Convention Center

Located in the heart of Silicon Valley, San Jose, California is the perfect location for MarTech! It’s a warm, sophisticated city with great weather, walkable streets, and an atmosphere offering both culture and entertainment.

San Jose, CA Convention Center
150 West San Carlos St.
San Jose, CA 95110

Official Conference Hotels

  • San Jose Marriott 301 South Market St. San Jose, CA 95110
  • The Fairmont San Jose 170 South Market St. San Jose, CA 95113
  • Hilton San Jose 300 Almaden Blvd. San Jose, CA 95110
  • Hyatt Place 282 Almaden Blvd. San Jose, CA 95113
  • The Westin San Jose 302 South Market St. San Jose, CA 95113

For more information, check out our Venue page.