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MarTech Agenda: Sessions, Keynotes,
& Networking

October 6-8, 2020

All session times are in the Eastern Time Zone. Click the calendar icon to add a session to your personal calendar. Starting October 6, you will access each virtual session through this agenda. All sessions will be available for viewing on-demand immediately following their premiere. 

 

Tuesday — October 6th, 2020

12:00 PM—12:45 PM

Keynote Presentation

Martech 2030: 5 Marketing Technology Trends For The Decade Ahead

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12:45 PM—1:00 PM

Break

1:00 PM—1:35 PM

Concurrent Sessions

The CDP Evolution: Insights & Conversation

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3 Ways Marketing Teams Can Drive Real Business Impact

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Web Experiences Are Digital Products! A Product-Led Perspective On Performance Marketing

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How To Manage A Marketing Budget During A Crisis

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Brand Templating: The Secret To Creating More Effective Content That Gets Results

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1:20 PM—1:35 PM

Data, Data, Data: Bringing It Together When Everyone's Apart

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1:35 PM—1:45 PM

Break

1:45 PM—2:20 PM

Concurrent Sessions

Bridging Data Analytics & Tech SEO

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How VF Corp Made Consumer 360 A Reality

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Engage With Empathy: Your Guide To Re-Building Customer Relationships At Scale

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Growth Secrets Of Today’s B2B Digital Leaders

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Streamline Your Agency's Content Review Process

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2:05 PM—2:20 PM

Best Practices For Evergreen Backlinks

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2:20 PM—2:30 PM

Break

2:30 PM—3:05 PM

Concurrent Sessions

The New Rules Of Marketing: How A SmartHub CDP Can Create Experiences That Meet Customers Where They Are

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The Marketing Technology Used By Genius Brands To Increase Digital Performance

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Getting First-Party Identity And Data Management Right

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Driving Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy

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Transform and Optimize Your CX Landscape and Video Strategy

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3:05 PM—3:15 PM

Break

3:15 PM—3:50 PM

Concurrent Sessions

Move At The Speed of Technology: How Agile Empowers Marketers To Work Better, Faster

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So You Have A New CDP... Now What?

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How To Structure Your Marketing Ops Team And Stack For Success

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Cure Next-Big-Thing Syndrome: The Three-Step Prescription For A Martech Stack That Delivers

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Goodbye, Campaigns. Say Hello To One-To-One Engagement!

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3:35 PM—3:50 PM

Perfecting Release Validation: How To Catch Errors Before They Destroy Your Data

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3:50 PM—4:00 PM

Break

4:00 PM—4:35 PM

Concurrent Sessions

The Evolution of Customer Data Platforms And How To Evaluate Them

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Drive Marketing Success (Even In A Pandemic) With Better Performance Management

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Survey Insights: How Leading Companies Are Transforming Martech Into A Strategic Enabler

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Delivering Exceptional Customer Experiences With Automated & Customizable AI

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7 Signs You May Have An Advertising Conversion Problem

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4:20 PM—4:35 PM

Precision Demand Gen: Creating A More Predictable Strategy In An Uncertain World

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4:35 PM—4:45 PM

Break

4:45 PM—5:45 PM

MarTech Live

MarTech Live: A Technologist's Guide To Hacking Virtual Event Production

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Wednesday — October 7th, 2020

12:00 PM—12:45 PM

Keynote Presentation

Meet Generation-Novel: The New Critical Customer Segment Created By The Pandemic

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12:45 PM—1:00 PM

Break

1:00 PM—1:35 PM

Concurrent Sessions

COVID-19 Benchmark: Email Marketing In A Post-Pandemic World

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5 Reasons Multi-Channel Marketers Need A Customer Data Platform

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Growth Secrets Of Today’s B2B Digital Leaders

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5 Ways To Build Trust And Empower Users With Preference Management

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