All session times are in the Eastern Time Zone. All sessions will be available for viewing on-demand immediately following their premiere.
Keynote Presentation
Martech 2030: 5 Marketing Technology Trends For The Decade Ahead
Scott Brinker, Editor, chiefmartec.com
Editor, chiefmartec.com
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
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The 2020s are certainly off to a tumultuous start. Yet all the challenges we've faced this year have taught us that people and organizations — even large organizations — can adapt quickly when they must. That agility will serve us well in the decade ahead. To glimpse into the martech future, and recognize its origins today, join Scott Brinker's opening keynote as he examines the five major trends in marketing technology that will shape marketing strategy and operations over the next 10 years:
1. "No Code" Citizen Creators
2. Platforms, Networks & Marketplaces
3. The Great App Explosion
4. Data Is the New Electricity
5. Harmonizing Human + Machine
Editor, chiefmartec.com @chiefmartec
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Concurrent Sessions
The CDP Evolution: Insights & Conversation
Tom Treanor, Chief Marketing Officer, Treasure Data
Stuart Schneiderman, SVP, BI Operations, Advertiser Perceptions
Chief Marketing Officer, Treasure Data
As the CMO at Treasure Data, Tom Treanor drives the marketing strategy and execution for Treasure Data's CDP (Customer Data Platform) solution. He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania. With a unique blend of business experience, technical skills and creativity, he has been able to make a meaningful impact on many companies.
SVP, BI Operations, Advertiser Perceptions
Stuart is a 20-year media research veteran leading custom and syndicated research projects at Advertiser Perceptions. In prior professional roles, he has occupied leadership positions at Viacom, Time Inc., The Associated Press and the Online Publishers Association (OPA). His experience and focus is centered around analytics, measurement, media behavior and ad tech and ad sales. Stuart is a frequent industry speaker whose research is featured in several consumer and industry publications. Prior to his media career, he was a political scientist and published author at Florida State University.
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The Customer Data Platform (CDP) has been a growth area among martech solutions for the last 18 months. Then the pandemic started and triggered an even stronger interest in unifying customer data across enterprises and activating insights in real-time.
Tom Treanor and Stuart Schneiderman will debut the findings of a new CDP research based on the responses of 100 US-based martech decision-makers. Through a Q&A-style conversation, they will share report insights that will be valuable to all decision-makers who may be considering CDPs or who need to understand how to better leverage this technology. CDP providers will also benefit by clearly seeing where the opportunities are, so they may better serve the market as a valued partner
After this session, you'll be able to:
Chief Marketing Officer, Treasure Data @RtMixMktg
SVP, BI Operations, Advertiser Perceptions
Sponsored by: Treasure Data
Treasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises and is a wholly-owned subsidiary of Arm Ltd.
3 Ways Marketing Teams Can Drive Real Business Impact
Jenifer Salzwedel, Sr Dir, Marketing Operations & Enablement, Poly Inc.
Sr Dir, Marketing Operations & Enablement, Poly Inc.
Jenifer Salzwedel has been a leader in Marketing Operations for more than two decades, driving a passion for tackling tough marketing challenges, and inquisitiveness in measuring results, and connecting key learnings to the next activities. Her expertise includes building, executing, and measuring global strategic marketing campaigns; engineering process; launching and organizing multiple tech platforms. Currently, as the Sr. Director of Marketing Operations and Enablement at Poly (formerly Plantronics and Polycom), Jenifer leads a team responsible for dynamically evolving marketing operations in the areas of Marketing Technology & Automation, Marketing Success Measurement, Content & Design/Production, Marketing Investment Management, and Lead Development. At Poly, Jenifer's team oversees over 100 MarTech solutions, enabling marketers globally. She joined Plantronics 15 years ago and has held several pivotal marketing roles - growing with the comapny over that time - including Marketing Infrastructure, Enterprise Demand Gen Programs, and Enterprise Marcom. Jenifer also has held several volunteer leadership roles in evangelizing remote/hybrid working, driving company culture, and fostering a rotational rpogram for entery-level Marketing talent. Prior to Plantronics, Jenifer held both agency-side and cleint-side marketing roles serving companies in the hi-tech, commercial security, and sporting goods industries. Jenifer holds a BA in Marketing & Advertising from California Lutheran University. Jenifer is also a graduate of the Bay Area's Women Unlimited leadership program.
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Marketers are trying to build brands and drive demand in a tumultuous business environment. Distributed and remote teams need to work effectively and cross-functionally to move quickly without sacrificing quality. Shifting strategies make it challenging to know where to focus time. And we’re all constantly pivoting on complex marketing programs to meet changing expectations. How do you transform the way marketing operates and shift results from simple attribution to the demonstration of real business impact and value?
For Poly, a new company born in 2019 from Plantronics and Polycom, their opportunity came when COVID-19 hit. They determined the need to double down on their foundations in data, visibility and transparency to empower teams, create business value, and be more responsive to the needs of the business. In this session, Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, will demonstrate three specific ways her marketing team has added value, helped the business pivot and focused on agility during times of constant change.
After this session, you'll be able to:
Sr Dir, Marketing Operations & Enablement, Poly Inc.
Sponsored by: Workfront
Workfront is the first modern work management platform that breaks down the barriers of getting work done and orchestrates and accelerates work in one place. Workfront integrates tools, teams, and entire enterprises so teams can collaborate, manage assets, and get visibility into every aspect of their workflow. At its core, Workfront is built for people, helping them do their best work so enterprises thrive. With a global team of more than 1,000 people deeply committed to changing how work happens, it's no wonder that more than 4,000 of the world’s most forward-thinking brands trust Workfront. Learn more at workfront.com.
Web Experiences Are Digital Products! A Product-Led Perspective On Performance Marketing
Josh Koenig, Head of Product, Pantheon
Head of Product, Pantheon
As Co-Founder and Head of Product, Josh is focused on making the Open Web a first class platform for delivering results. Championing the value of the developer experience, and the need to demonstrate impact with data, his work combines the visionary ideals of Open Source with the pragmatic utility of the agile approach.
The web is the cornerstone of modern campaigns, causes, businesses and brands, and the demand for quick, quality digital experiences is high and only getting higher. At Pantheon, Josh’s mission is to liberate web teams from the confines of enterprise monoliths and the drudgery of infrastructure operations so they focus on their real strategic goals using the highest-quality tools of the trade.
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Digital marketing teams have been transitioning to agile workflows for the past decade, yet many organizations still struggle to bridge silos between Marketing, Product, Design and Development. With watershed events like COVID-19, the need for a more collaborative approach is only exacerbated. In order to meet the moment, we have to look at our websites differently — they should be an extension of your product offering and embody your company's mission.
After this session, you'll be able to:
Head of Product, Pantheon @outlandishjosh
Sponsored by: Pantheon
Pantheon is the WebOps platform where marketers and developers drive results. Every day, thousands of teams create, iterate, and scale WordPress and Drupal sites, reaching billions globally. Organizations including Lyft, Clorox, and the United Nations accelerate development and publish in real-time using Pantheon’s collaborative workflows. Learn more at Pantheon.io.
How To Manage A Marketing Budget During A Crisis
Michael Trapani, Sr. Director, Product Marketing, Acoustic
Sr. Director, Product Marketing, Acoustic
Michael Trapani oversees Product Marketing and Partnership Marketing at Acoustic, the world's largest independent marketing cloud. Michael brings experience from the enterprise and the startup space, with strategic roles at Apple, IBM, and Xtify. In his spare time, he enjoys reading boring history books.
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Reducing marketing budgets — and reducing them effectively — is as essential as strategy development itself. Indeed, any good marketing strategy should plan for unexpected crises and the budget cuts that often come with them. Join Michael Trapani, Sr. Director of Product Marketing at Acoustic, as he talks through best practices of managing marketing finances during critical moments in a business.
After this session, you'll be able to:
Sr. Director, Product Marketing, Acoustic @ThatsLogical
Sponsored by: Acoustic
Acoustic is an independent marketing cloud with the open platform needed for success in a dynamic world. We’re reimagining marketing technology by lessening the burdens of repetitive tasks and equipping marketers with powerful technology that is simple and easy to use. We give marketers more time to do what really matters—to think bigger and put themselves back into the work. We help marketers aim higher, bringing humanity back into marketing. Acoustic serves an international client base of more than 3,500 brands, including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing, and marketing automation solutions.
Brand Templating: The Secret To Creating More Effective Content That Gets Results
Garrett Jestice, Head of Marketing, Lucidpress
Head of Marketing, Lucidpress
With 10 years of marketing experience, Garrett knows all-too-well the pain of brand inconsistency and wasted design time. Garrett joined Lucidpress as its first marketing hire and loves knowing he gets to help improve the workloads (and lives) of creative people around the world. Prior to Lucidpress, Garrett worked at Target in Minneapolis where he led various marketing, strategy, and brand management initiatives.
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Welcome to the content economy. As the demand for content increases, so does the competition, which makes it harder and harder for brands to break through the noise. So, how do you create more effective content that not only meets the needs of customers, but is also quicker and easier for your team to create -- AND drives real business results Join Garrett Jestice, Head of Marketing at Lucidpress to find out!
After this session, you'll be able to:
Head of Marketing, Lucidpress @GarrettJestice
Sponsored by: Lucidpress
Lucidpress empowers your teams to easily create on-brand, professional content, reducing your dependency on creative teams and boosting internal content marketing adoption rates across your organization. Employees can quickly create personalized content for prospective customers thanks to the easy-to-use design tool and data automation capabilities, while your designers can focus on high-visibility projects instead of reacting to one-off requests.
Data, Data, Data: Bringing It Together When Everyone's Apart
Robert Selfridge, Founder, TMM Data, INC, a Minitab Company
Founder, TMM Data, INC, a Minitab Company
Bob is the founder of TMMData, a data integration and preparation software company headquartered in the State College, PA area. The company’s Data Unification Platform empowers digital analytics teams with complete self-service data access and automation solutions. Under his leadership, the company has dramatically grown its revenue and workforce as it serves leading organizations like Accenture, Comcast, Royal Caribbean, Sony, BlueCross BlueShield, and Penn State, and is regularly recognized by global market analyst groups, including Garter.
Bob is a frequent presenter at industry events like Marketing Digital Summit, Marketing Analytics Summit, Digital Analytics Association symposium, and provides expert commentary on data topics to media outlets including Network World, CIO, and Database Trends and Applications. In 2020, TMMData was acquired by Minitab LLC, the market leader in data analysis, predictive analytics and process improvement to create an end-to-end marketing solution from data unification to data analysis.
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Marketing and sales should go hand in hand but that’s not always the case. Both teams are often at odds, and the struggle between them can leave your organization with wasted time, money and effort. Throw in the complexities of supporting your channel partners and true alignment seems almost impossible. The right technology and integration in your lead generation efforts, along with the right people and processes, can create the harmony needed to unite these teams for consistent wins.
After this session, you'll be able to:
Founder, TMM Data, INC, a Minitab Company @tmmdata
Sponsored by: TMM Data, a Minitab Company
The TMMData platform is a premier provider of data integration, preparation, and management software. It enables data governance and distribution at mid-level to enterprise-scale organizations by seamlessly blending data from nearly any source. The TMMData Foundation Platform helps drive nimble decision making and organizational efficiency, giving businesses the tools they need to operationalize data by automating the otherwise productivity-sapping tasks of finding, transforming and aggregating information from multiple sources. A wide range of data users gain complete, seamless access and automated data transformation using TMMData’s Foundation Platform, which combines the processing capabilities of extract, transform and load (ETL) systems with the self-service accessibility of online data management systems. TMMData allows marketers, data analysts, and other line-of-business users to customize direct data outputs for delivery to any business intelligence or platform, enabling holistic evaluation and confident, informed decision-making. The TMMData Foundation platform is owned and operated by Minitab, LLC, the market leader in data analysis, predictive analytics and process improvement. Organizations like Comcast, FedEx, Blue Cross Blue Shield, NVIDIA, Penn State University, Royal Caribbean, and T-Mobile rely on the Foundation Platform to enable data integration, management, and governance. In July 2020, TMMData was acquired by Minitab LLC.
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Concurrent Sessions
Bridging Data Analytics & Tech SEO
Matthew Edgar, Partner & Consultant, Elementive
Partner & Consultant, Elementive
Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance analytics field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.
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And here you thought SEO was dead. Not quite! In fact, it's more important -- and more technical -- than ever. Knowing how to leverage your data to improve the effectiveness of SEO efforts is paramount to driving quality traffic. This session will explore how analyzing non-traditional SEO data can help identify tech SEO problem areas, prioritize the business need for solving those problems and generate solutions that lead to improvements in rankings and conversions:
After this session, you'll be able to:
Partner & Consultant, Elementive @MatthewEdgarCO
How VF Corp Made Consumer 360 A Reality
Reem Seghairoun, Sr. Director Global Digital Consumer & Analytics Products , VF Corporation
Cory Munchbach, COO, BlueConic
Sr. Director Global Digital Consumer & Analytics Products , VF Corporation
An eight-year veteran at VF Corporation, Reem is responsible for creating a strategic, transformative roadmap for the company’s global digital consumer and analytics products and rolling out enterprise consumer solutions that align with consumer-centric objectives. She’s also played a key role in driving the company’s Consumer 360 vision, which encompasses the data, processes, technologies, and governance required to create a holistic customer view and fulfill VF’s transformation objectives. Prior to her current position, she held several leadership roles within VF’s supply chain and data and analytics departments. Before joining VF, Reem spent four years as a system analyst at Qatar National Bank, where she led several high-profile projects related to financial budgeting model implementation and e-business e-collaboration.
COO, BlueConic
Cory has spent her career on the cutting edge of marketing technology and brings years working with Fortune 500 clients from various industries to BlueConic. Before joining the BlueCrew, she was an analyst at Forrester Research where she covered business and consumer technology trends and the fast-moving marketing tech landscape.
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Learn how VF Corp. and its iconic family of lifestyle brands turned consumer data into a competitive advantage. By embracing digital transformation as a strategic initiative at the corporate level, the company championed several parallel projects that would ultimately result in a ‘consumer 360 view’ and transform the way each brand’s marketing organization would operate going forward. Hear how VF Corp. got this project off the ground, what lessons they learned along the way, why they adopted a customer data platform (CDP), and how it’s changed their business for the better.
After this session, you’ll be able to:
Sr. Director Global Digital Consumer & Analytics Products , VF Corporation @VFCorp
COO, BlueConic @corinnejames
Sponsored by: BlueConic
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, and VF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe.
Engage With Empathy: Your Guide To Re-Building Customer Relationships At Scale
Andrew LeClair, Sr. Product Marketing Manager, Pegasystems
Sr. Product Marketing Manager, Pegasystems
Andrew LeClair is the Sr. Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon. Andrew holds degrees in Economic Sociology and Cultural Anthropology, and graduated Suma Cum Laude from James Madison University. Aside from a diehard Boston sports fan, Andrew is an avid golfer, foodie, and craft beer enthusiast.
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Success in today’s market comes from solving customer problems, not pushing products. It requires us to refocus on building real, meaningful relationships where each customer conversation earns us the right to the next one. It means constantly listening and analyzing their needs – then adapting quickly enough to stay relevant and add value "in the moment".
In this session, we’ll discuss how to "Engage with Empathy" and explore how disruptive innovators are rethinking customer relationships from the ground up – leveraging real-time decisioning to detect moments of need, and activating contextual data to hyper-personalize their customer experience.
After this session, you’ll be able to:
Sr. Product Marketing Manager, Pegasystems @aleclair_PEGA
Sponsored by: Pegasystems Inc.
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
Growth Secrets Of Today’s B2B Digital Leaders
Danny Dalton, Industry Strategy Manager, Adobe
Industry Strategy Manager, Adobe
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By focusing on the right digital practices, B2B companies can drive growth and create long-term value. Digital leaders are driving that growth and capturing that value. Join Adobe to learn about the practices of these digital leaders and how they deliver compelling digital experiences to a new breed of B2B customers.
Industry Strategy Manager, Adobe @adobe
Sponsored by: Adobe
Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.
Streamline Your Agency's Content Review Process
William Topa, Sales Manager, GlobalVision
Sales Manager, GlobalVision
For over two years, William has helped marketing and creative agencies automate steps within their workflows with the ultimate goal of reducing their amount of non-billable hours. His mission is to help agencies automate their proofreading and revision times, allowing them to focus on creating and delivering their best content. William’s experience in working with both pharmaceutical and consumer goods companies allows him to successfully consult with marketing agencies when it comes to streamlining their revision processes and improving communications with clients.
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For marketing and creative agencies, creating content that clients trust is at the forefront of their business operations. Unfortunately, the quality control and revision process can oftentimes be long and inefficient. With so many edits occurring between version changes, errors can be created as artwork moves between departments. In this session, you'll learn how to streamline the review process for fast and consistent results.
After this session, you'll be able to:
- Cut down on revision time and reduce non-billable hours
- Reduce project delays by avoiding mistakes
- Meet pharmaceutical standards
Sales Manager, GlobalVision
Best Practices For Evergreen Backlinks
Mason Bentley, Business Development, BASE Search Marketing
Business Development, BASE Search Marketing
Mason oversees all sales at BASE Search Marketing. He is an expert in building links, outreach, establishing teams, scaling processes, and creating streamlined strategies. Mason is an outdoor enthusiast, and regularly goes hiking, camping, and rock climbing.
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With the recent shift to online marketing and simultaneous budget reductions, digital marketing teams must do more with less. Unfortunately, in many cases, this is leading to poor SEO practices. In this session, we'll cover the uptick in poor tactics and explain the best practices for evergreen backlinks... even during a pandemic.
After this session, you’ll be able to:
Business Development, BASE Search Marketing
Sponsored by: BASE Search Marketing
BASE is an SEO agency that specializes in premium white hat link building services. Through our content-driven guest posting, we have developed relationships with sites in all industries that accept our content without requiring payment. Our link building campaigns have proven to boost SEO rankings for over 100+ businesses, driving more traffic to their sites. Try BASE and discover the phrase, "Link Building Made Easy".
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Concurrent Sessions
The New Rules Of Marketing: How A SmartHub CDP Can Create Experiences That Meet Customers Where They Are
Houman Akhavan, Chief Marketing Officer, CarParts.com
Vijay Chittoor, Co-Founder & CEO, Blueshift
Chief Marketing Officer, CarParts.com
Houman Akhavan has been at the helm of CarParts.com’s marketing efforts as Chief Marketing Officer since February 2019, and previously served as the company’s Vice President of Marketing from January 2006 to December 2014. He was also a consultant to US Auto Parts (former company name of CarParts.com, Inc.) from August 2004 to December 2005, providing advice and guidance on marketing strategy and website optimization.
Prior to his role as CarParts.com’s Chief Marketing Officer, Houman was the Chief Executive Officer of Growth Rocket, a marketing consulting firm, from January 2015 to February 2019. From February 2000 to July 2004, Houman served as the founder and Chief Strategy Officer of Edigitalweb, Inc., an online marketing and software development firm that was responsible for the launch of US Auto Parts’ online presence.
As CarParts.com’s CMO, Houman has played an integral role in the company’s overall turnaround and return to growth. His focus has been on harnessing martech—the marriage of marketing and technology—in order to drive growth and innovation, to build the CarParts.com brand, and to create a more personalized experience for customers. He was a critical player in building CarParts.com’s new universal progressive web application (uPWA) and the driving force behind the company’s site consolidation strategy. He has also established a strong partnership network to allow the product and technology teams to build best-in-class features for the CarParts.com website. As a member of Google’s exclusive Retail Advisory Council, Houman has exchanged invaluable knowledge with fellow top industry leaders at brands chosen for being the most important, progressive, and innovative in retail—including Wayfair, Chewy.com, Etsy, and more—helping to shape the future of CarParts.com as well as Google and commerce as a whole. Houman continues to remain focused on adding value to the customer experience and delighting customers no matter where they are in their automotive journey.
Co-Founder & CEO, Blueshift
Vijay Chittoor is the CEO & co-founder of Blueshift, the leading AI-Powered Customer Data Platform. Vijay was previously the co-founder & CEO of Mertado (acquired by Groupon to become Groupon Goods), and an early team member at Kosmix (acquired by Walmart to become @WalmartLabs). A former consultant with McKinsey & Co., Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.
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"Customer experience" is no longer something that's reserved for your brand’s website or the assets you create and own. Customers are engaging with brands over mobile devices, social media, in marketplaces, and a host of other digital mediums that can influence -- and determine -- a purchase decision. The good news is there is plenty of opportunity for your company to benefit from these new rules of marketing. Join Houman Akhavan, CMO of CarParts.com, and Blueshift CEO Vijay Chittoor, to find out how to get started.
After this session, you'll be able to:
Chief Marketing Officer, CarParts.com @houmanakhavan
Co-Founder & CEO, Blueshift @vijaycs42
Sponsored by: Blueshift
Blueshift's SmartHub CDP gives brands all the tools they need to deliver relevant, connected experiences across the entire omnichannel customer journey. The single, flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data in real-time with automated decisioning. Marketers can now orchestrate connected omnichannel customer experiences shaped around customer understanding and behaviors real-time.
The Marketing Technology Used By Genius Brands To Increase Digital Performance
Benjamin Bloom, Sr. Director, Analyst, Gartner
Sr. Director, Analyst, Gartner
Benjamin Bloom is a Senior Director Analyst covering Marketing Technology and Emerging Trends at Gartner. Mr. Bloom's experience spans customer engagement, direct response, CRM, data management, analytics, web development and brand marketing roles, as both a Consultant/Strategist and Client-Side Team Leader. He has developed and optimized marketing campaigns, as well as selected and implemented technology and advertising solutions for over 10 years. Prior to entering the marketing world, he analyzed the technology, media and telecommunications industries at the Columbia Institute for Tele-Information at Columbia University. Benjamin Bloom has a B.A. in Government from Cornell University, and lived in NYC from 2003-2012, an experience which was exciting, weird, romantic, and fell just four years short of seeing the 2nd Ave. Subway.
Not registered? Get your free pass here.
Building a Genius brand (as identified by Gartner's Digital IQ Index Reports) takes more than marketing strategy and tactics. We've identified the marketing technologies behind brands with the highest Digital IQ. In this session, you'll find out what what marketing technology they are using and how you can use it to increase your digital performance.
After this session, you'll be able to:
Sr. Director, Analyst, Gartner @bsbnyc
Getting First-Party Identity And Data Management Right
Gloria Ward, Principal Consultant - Global Identity Practice, Acxiom LLC
Principal Consultant - Global Identity Practice, Acxiom LLC
Gloria Ward is a Principal Identity Consultant with Acxiom with over 20 years of Identity Resolution and Management experience. Her expertise covers every aspect of identity from product design, development and management to leading client implementations. After years of hands on involvement with clients and understanding the problems they are facing she is now focused on providing identity thought leadership that is not only strategic but actionable. She has worked with clients including the world’s largest financial institutions, retailers, telecommunications and entertainment services to successfully integrate identity into their enterprise solutions and solve challenges in data governance, marketing, operations and analytics.
Not registered? Get your free pass here.
Data (specifically PII) has become the new currency and brands with the most computational power and scalable consumer intelligence win. Artificial intelligence and advancements in device-to-person “resolution” has made scalable consumer identification across the open internet possible. Yet, major enabling technologies like third-party cookies are soon going away. Rampant fraud and data hacking are driving a backlash of privacy legislations that threaten how brands manage their customers, interact with prospects and analyze their business. All of this is fostering a growing sentiment to “own your own” data, identity and assets. Join this session to learn how to navigate this new data environment.
After this session, you'll be able to:
Principal Consultant - Global Identity Practice, Acxiom LLC
Sponsored by: Acxiom Corporation
Acxiom provides the data foundation for the world's best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Driving Sales Performance With A State-Of-The-Art Data & Tech Orchestration Strategy
Paul Green, Director, Marketing Technologies, Extreme Networks
Director, Marketing Technologies, Extreme Networks
Paul brings more than 20 years of technology marketing experience to Extreme Networks where he currently serves as Director, Marketing Technologies. Paul leads the strategy for budgeting, planning, enablement and optimization of Extreme’s Marketing Technology Stack. Paul is a passionate marketer fueled by the intersection of technology and data and the competitive advantages those connections deliver to organizations. He has won numerous awards for MarTech trailblazing, is a frequent speaker on the circuit and serves on the technology advisory boards for enterprise software companies including Integrate, Leadspace and Loominance as well as holding association board positions on the Marketing Operations Cross Company Association (MOCCA) and Boston Marketo User Group (BMUG).
Not registered? Get your free pass here.
If you feel overwhelmed (or underwhelmed!) by how your organization is using marketing technology, then this session is for you. Paul will share Extreme Networks’ journey of creating a global, cross-functional initiative to orchestrate marketing and sales systems into a unified go-to-market engine. Using state-of-the-art tools to drive demand, enrich data, identify intent signals and more, his company built a customer data platform capable of driving true organizational alignment, boosting conversion rates and accelerating pipeline and revenue.
After this session, you'll be able to:
Director, Marketing Technologies, Extreme Networks @paulsgreen222
Transform and Optimize Your CX Landscape and Video Strategy
Rocco Albano, Vice President - Customer Experience Strategy, Merkle Inc.
Vice President - Customer Experience Strategy, Merkle Inc.
Rocco is a systems-based thinker who looks through the lens of the customer, to understand a brands experience landscape, identify opportunities and create strategies that drive growth.
Rocco has worked in the agency world across strategy, marketing, analytics, customer experience design, digital transformation and technology since the earliest days of the Web in 1995. Prior to joining Merkle in 2016, he spent almost nine years at Razorfish in various roles and four years at MBC – now Digitas Health.
Over the last decade he has led numerous enterprise-scale digital ecosystem audits; customer experience transformation road mapping engagements; site, app, and owned social experience design initiatives; and marketing platform deployments.
His experience spans Fortune 1000 B2B and B2C companies in the pharmaceutical, healthcare, health and wellness, chemical, technology, financial service, and consumer packaged goods (CPG) industries. Companies that Rocco has delivered solutions for in the US, Europe, Brazil, and Japan include GSK, Janssen, Johnson & Johnson, Abbott Nutrition, Select Medical, CBMM, Nagase, Prudential, Penn Mutual, Wisdom Tree, Nintendo, Mercedes-Benz, Choice Hotels, Digi-Key, and Terra Networks.
Rocco attended Temple University in Philadelphia, PA where he majored in Communications and Film & Video Production and in 2015 received his Marketing Strategy certification from eCornell University.
Not registered? Get your free pass here.
Customer Experience (CX) Transformation is an on-going process focused on building stronger customer relationships. Transformation starts with the basics. This session focuses on fast turnaround initiatives that can begin driving more impactful customer engagement and increased conversions in as little as 30 days. We'll cover two key areas that are important for delivering customer experiences: (1) understanding of what is working and what is broken across your most important customer experiences -- and (2) determining if your brand is fully leveraging the power of video to educate, inform, sell, and service your prospects and customers.
After this session, you'll be able to:
Vice President - Customer Experience Strategy, Merkle Inc. @merkle
Sponsored by: Merkle
Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. Merkle is a dentsu company. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
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Concurrent Sessions
Move At The Speed of Technology: How Agile Empowers Marketers To Work Better, Faster
Steven Kearney, Senior Customer Success Manager, Wrike
Pat Ratajewska, Senior Marketing and Event Project Manager, Wrike
Zach Wolfe, Senior Customer Success Manager, Wrike
Senior Customer Success Manager, Wrike
Steven Kearney is an enterprise customer success manager at Wrike. He has worked at Wrike for over four years now and has helped more than 400 different customers. He lives in sunny San Diego and when he isn’t at the beach, you can find him on the golf course.
Senior Marketing and Event Project Manager, Wrike
Pat Ratajewska is a Marketing and Event Project Manager at Wrike. She has over 12 years of experience in event marketing and program management for high-tech and consumer brands leading highly cross-functional programs across Europe and the US. She’s focused on improving processes and aligning teams to deliver high-value initiatives with more efficiency.
Senior Customer Success Manager, Wrike
Zach Wolf is an enterprise customer success manager at Wrike, where he has helped clients in many different industries. Zach has worked at Wrike for almost three years now. He lives in San Diego and enjoys spending time with his wife and 3-month old son, playing tennis and the great weather in southern California.
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Marketers rely on cross-functional collaboration, visibility and speed. As many teams remain dispersed, some marketers are scrambling to implement processes that keep them productive and agile. Managing projects in today’s world is complex -- and remote teams, outsourced talent and digital communication only add to the challenge. In this session, you'll learn how marketing teams benefit from adopting the agile methodology, plus best practices for how to unify the entire marketing and creative department to deliver better customer experiences... faster.
After this session, you'll be able to:
Senior Customer Success Manager, Wrike
Senior Marketing and Event Project Manager, Wrike
Senior Customer Success Manager, Wrike
Sponsored by: Wrike
Wrike is the collaborative work management solution that has transformed the way marketing teams work together. With everyone working collaboratively, from a single source of truth, marketers can achieve aggressive growth goals by moving significantly faster. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality.
So You Have A New CDP... Now What?
Ben Thompson, Director, eCommerce Analytics and Tag Management, Bluestem Brands
Director, eCommerce Analytics and Tag Management, Bluestem Brands
Ben Thompson has spent the past 15 years providing customers and brands with amazing online experiences. Leading a cross-discipline team in eCommerce, Ben's expertise expands across analytics, data collection and tag management, site performance, CDPs, and experience optimization. He has helped launch, rebrand, replatform, and revamp various websites and mobile applications. He currently oversees ongoing performance and experiences across 7 distinct brands. Ben works in Minnesota for Bluestem Brands, and lives outside of Minneapolis with his wife, three young children, and one crazy dog.
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Hear directly from a multi-brand, multi-channel retailer on everything they went through in their first year of implementing a Customer Data Platform.
After this session, you'll be able to:
Director, eCommerce Analytics and Tag Management, Bluestem Brands @thoben
Sponsored by: Tealium
Tealium connects customer data– spanning web, mobile, offline, and IoT devices– so brands can connect with their customers. Tealium empowers companies to create a unified, real-time customer data infrastructure. The Tealium Customer Data Hub makes customer data more valuable, actionable, and secure. For more information, visit www.tealium.com.
How To Structure Your Marketing Ops Team And Stack For Success
Kelly Jo Horton, Principal Engineer, Marketing Operations & Technology, ROOM
Principal Engineer, Marketing Operations & Technology, ROOM
Kelly Jo Horton is the daughter of a Silicon Valley entrepreneur, so it's no surprise she has spent the bulk of her career in startups. Her engineering background combined with a degree in journalism and advertising gives her the unique ability to straddle both sides of the MarTech world: Marketing and Technology. She has a Primetime Engineering Emmy for her work in interactive television apps with Showtime Boxing. Kelly is currently the Principal Engineer for all things MarTech at ROOM (room.com). She splits her time between NYC and Bend, Oregon.
Not registered? Get your free pass here.
We're all looking for that mythical Marketing Operations (MOPS) recipe... the one handed down through generations of of MOPS professionals both internally and externally... the receipt that lays out, in a step-by-step guide, how to create a frictionless organizational structure, build a high performing martech stack and recruit and retain a star-studded MOPS team. Sadly, there is no such recipe. We are the generation of professionals who are inventing the MOPS wheel and best practices for the future. Join us for a down-to-earth discussion on what works and what doesn't.
After this session, you'll be able to:
Principal Engineer, Marketing Operations & Technology, ROOM @kellyjohorton
Cure Next-Big-Thing Syndrome: The Three-Step Prescription For A Martech Stack That Delivers
Brandi Starr, Chief Operating Officer, Tegrita
Chief Operating Officer, Tegrita
Brandi Starr is a true Modern Marketing Maven; she believes marketing magic happens at the intersection of strategy, creativity, and technology. As Chief Operating Officer at Tegrita, a marketing consultancy specializing in marketing automation and strategy for the Modern Marketer, Brandi helps companies of varying sizes to attract, convert, close, and retain customers using technology. Voted one of the top 50 Women You Need to Know in Martech 2018, Brandi's 15+ year career has spanned a variety of industries and marketing disciplines. When she’s not making the magic happen, you can find her on a plane (she loves to travel), eating street tacos (#TacosAreLife), or spending time with her family.
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In the continued drive to find the right tech tool for the best result, many marketing organizations are still suffering from next-big-thing syndrome. They’re in constant pursuit of an antidote to what ails them. The hard truth, though, is that more technology isn’t always better, and a healthy martech stack that delivers on its promises requires thoughtful strategy, integrated solutions and dedicated resources. In this session, you’ll get all the details on a proven, practical three-step prescription for a healthier martech stack.
After this session, you'll be able to:
Chief Operating Officer, Tegrita @modernmktgstarr
Sponsored by: Tegrita
Tegrita is a full-service marketing technology consulting firm that enables digital marketing strategy with technology. Privately held and based in Toronto, ON, Tegrita is a remote team of experienced and innovative consultants specializing in marketing automation to support growth-minded organizations. Tegrita brings your marketing strategies to life through marketing automation and the technologies that surround it. For more information, go to tegrita.com or follow us on LinkedIn @tegrita.
Goodbye, Campaigns. Say Hello To One-To-One Engagement!
Matthew Camuso, Product Marketing Manager, Pegasystems
Product Marketing Manager, Pegasystems
Matthew Camuso is a Product Marketing Manager for the Decision Sciences division at Pegasystems, developing Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matthew was a Researcher on Forrester’s B2B Marketing and Sales research team. At Forrester, he analyzed and advised on B2B marketing strategy, tactics, and technology across a multitude of topics. Matthew holds degrees in Business and Government from Skidmore College. In his free time, Matthew loves cooking (especially the eating part), outdoor activities, and rooting for Boston sports teams.
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Marketing's got a bad rap – and it’s easy to see why. For decades, organizations have relied on campaigns that push products to broad segments, in large batches. There’s been little focus on what individual customers actually need – it’s all about what we want to sell… so we fatigue them with irrelevant messages, and ultimately drive them away.
The only way to break through is to adopt a new approach: One-to-One Engagement.
In this session, we’ll showcase how companies are changing that equation by re-imagining their relationships, deploying real-time decisioning and machine learning technologies, and committing to a “customer-first” mindset.
After this session, you’ll be able to:
Product Marketing Manager, Pegasystems @matt_camuso
Sponsored by: Pegasystems Inc.
With Pega you engage customers 1:1 across inbound, outbound, owned, and paid channels to maximize Customer Lifetime Value. Our AI analyzes each individual and delivers a relevant Next-Best-Action in real-time - balancing what’s best for the customer, with what’s best for your business. Our solution’s hyper-personalization capabilities combine predictive analytics, machine learning, complex event processing, performance simulation, and decision management, to help generate a 10-1 ROI.
Perfecting Release Validation: How To Catch Errors Before They Destroy Your Data
Chris O'Neill, Solutions Architect, ObservePoint
Solutions Architect, ObservePoint
Chris O’Neill is a full-stack web developer who has been in the analytics space for over 5 years. As Solutions Architect at ObservePoint, Chris helps large enterprises set up automated testing of their analytics scripts with ObservePoint so they can verify custom website tracking is always up and running.
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Taking a proactive approach to governing your analytics and marketing tags can provide huge benefits for the accuracy of your implementation, boosting your data quality and team's credibility. This session will offer tactical ways you can become your company’s data quality guru and catch analytics errors before they happen.
After this session, you'll be able to:
Solutions Architect, ObservePoint @ObservePoint
Sponsored by: ObservePoint
ObservePoint brings insights, automation, and compliance to the chaos of customer experience data with their Data Governance solutions: Technology Governance, Privacy Compliance, and Campaign Performance. These solutions empower insights-driven companies to trust their data with automated analytics testing, protect customers with compliance monitoring, and improve experiences with validated, data-driven insights.
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Concurrent Sessions
The Evolution of Customer Data Platforms And How To Evaluate Them
Pamela Parker, Research Director, Content Studio, Third Door Media
David Raab, Principal, Raab Associates
Craig Howard, VP, Technology, Chief Solution Architect, Merkle
Research Director, Content Studio, Third Door Media
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces Martech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land, Marketing Land, MarTech Today and Digital Marketing Depot. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.
Principal, Raab Associates
David M. Raab is founder and CEO of the Customer Data Platform Institute www.cdpinstitute.org, a vendor-neutral organization which educates marketers and technologists about customer data management. Mr. Raab named the Customer Data Platform category in 2013. Before CDP Institute, Mr. Raab spent most of his career as a consultant helping marketers to understand, find and deploy marketing technologies and vendors. He is a frequent speaker and writer on marketing topics and author of Marketing Performance Measurement Toolkit (Racom Books, 2009). Prior to Raab Associates, he held senior marketing positions in the publishing and continuity industry. Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.
VP, Technology, Chief Solution Architect, Merkle
Craig Howard leads Merkle’s solution architecture team. His team is responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments. Craig has 20 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation. During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, Transamerica, DIRECTV, Taco Bell, SoFi, PNC Bank, and others. Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses. Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels. Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.
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Amid the rapid proliferation of devices and channels, customers expect brands to "recognize" them from their previous interactions -- regardless of where they took place. Customer Data Platforms help marketers meet those expectations and allow modeling to accurately predict the next (and correct) action with each individual customer or prospect. In this session, we'll explore the current and emerging capabilities of CDPs and help you distinguish between the vendors in the marketplace.
After this session, you'll be able to:
Research Director, Content Studio, Third Door Media @pamelaparker
Principal, Raab Associates @draab
VP, Technology, Chief Solution Architect, Merkle @merkle
Drive Marketing Success (Even In A Pandemic) With Better Performance Management
Zoe Marquardt, Consultant, Marketing Performance Management, Autodesk
Consultant, Marketing Performance Management, Autodesk
Accomplished, data-driven, Business Consultant with enormous success utilizing technology to support business objectives. Recognized as a collaborative team player with the ability to work cohesively with multiple business to identify and address fundamental needs of the organization. Innovative thought leader with a talent for designing surveys, conducting interviews, leveraging best practices to assess business plans and provide solutions that foster growth and increase productivity. Verifiable track record of managing complex projects – on time and above expectations. Practiced in clarifying business requirements, performing analysis between goals and existing procedures, and designing process improvements to increase productivity and reduce costs.
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Are you getting extra scrutiny from Finance these days about your marketing budget? More in-depth questions from the CMO about which investments or channels are performing better during the pandemic? Do you have the answers you need? If not, it’s time to improve the way you measure marketing performance and ROI.
Learn how Autodesk implemented a performance management program across their entire marketing organization, so they could understand the impact of their investments and make their marketing spend more efficient. Autodesk went from zero visibility into how investments were attributed to campaigns, to 90% of their marketing investments being attributed to specific campaigns, so they can make data-backed decisions on which programs to invest in further.
After this session, you'll be able to:
Consultant, Marketing Performance Management, Autodesk @autodesk
Sponsored by: Allocadia
Say good-bye to multiple spreadsheets, disparate data sets and misaligned marketing plans. Marketing leaders and their teams rely on Allocadia’s budget management and strategic planning platform as the foundation for operational excellence. Allocadia allows marketers to create, monitor, and optimize plans and spend more accurately and efficiently, with full visibility into what’s been spent and what’s remaining in budget. Powered with data-driven insights, marketing leaders can visualize what’s working to enable greater planning agility. And, with native integrations into finance, project management, CRM, ERP, MAP, BIsystems, and more, users will receive a complete view of budget status and can measure impact in a more meaningful way.
Survey Insights: How Leading Companies Are Transforming Martech Into A Strategic Enabler
Matt Malanga, Chief Marketing Officer, Welcome - A NewsCred Brand
Chief Marketing Officer, Welcome - A NewsCred Brand
Matt Malanga is a pioneer in marketing operations, well-versed in building winning cultures, and has a passion for driving top-line growth from start-ups to Fortune 500. Currently CMO at Welcome, a NewsCred brand, he has held key marketing leadership roles at BMC Software and Citrix Systems and led marketing in several successful start-ups including Revolution Money and Trustpilot.
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According to a recent survey of 100+ marketing leaders in large enterprises, martech is often not living up to the promise of improving operational efficiency, accelerating execution and driving growth. Join NewsCred's CMO, Matt Malanga, as he takes you through the findings on what other leaders are doing to turn their martech stack into a strategic enabler.
After this session, you'll be able to:
Chief Marketing Officer, Welcome - A NewsCred Brand @newscred
Sponsored by: Welcome - A NewsCred Brand
Welcome, a NewsCred brand, transforms how marketers run marketing. It is the leading marketing orchestration platform used by the world’s most ambitious brands to strategically align teams, take the friction out of execution, and demonstrate meaningful results. Only Welcome offers a platform purpose-built for the complexities of modern marketing that can scale to support the largest teams in the world. It is a new layer of the marketing technology stack where marketers can work better together, connect other martech tools, and measure performance. Welcome unleashes the potential of marketing. Learn why the world’s leading brands have made Welcome their home for marketing. Visit welcomesoftware.com.
Delivering Exceptional Customer Experiences With Automated & Customizable AI
Suneel Grover, Marketing AI & Decision Science - Advisory Solutions Architect, SAS
Marketing AI & Decision Science - Advisory Solutions Architect, SAS
Suneel Grover is an Advisory Solutions Architect supporting customer/marketing analytics and multi-channel marketing at SAS. By providing client-facing services in the areas of machine learning, predictive analytics, digital analytics, visualization and integrated marketing, Grover provides technical consulting support globally across industries. In addition, Grover is a professorial lecturer at The George Washington University (GWU) in Washington DC, teaching in the Masters of Science in Business Analytics graduate program within the School of Business and Decision Science. Grover has a M.B.A. in Marketing Research & Decision Science from The George Washington University (GWU), and a M.S. in Integrated Marketing Analytics from New York University (NYU).
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Every time a customer interacts with your brand, it’s an opportunity to deepen engagement. To that end, the analytical marketer plays a critical role, using data-driven insights to create better customer interactions. With customer demands and expectations higher than ever, AI and machine learning offer more promises of improving the customer experience. Yet when you look past the hype surrounding AI, what is the reality of what you can achieve? This session will address proven ways you can use AI in your marketing efforts. You’ll learn how you can use AI to drive incremental improvements in your business. We’ll also discuss the importance of embedding analytics across every area of your business. And we’ll explore why the data you collect is only as valuable as the decisions you make.
After this session, you'll be able to:
Marketing AI & Decision Science - Advisory Solutions Architect, SAS @suneelgrover
Sponsored by: SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. With SAS, you can discover insights from your data and make sense of it all. Identify what’s working, fix what isn’t and make more intelligent decisions. Only SAS enables CX leaders to improve the customer experience with real-time, contextualized interactions supported by advanced analytics such as machine learning and AI. The result? A holistic view of the customer experience that drives the measurement, optimization and effective execution of your marketing tactics and business strategies.
7 Signs You May Have An Advertising Conversion Problem
Eric Eden, Chief Marketing Officer, Postclick
Chief Marketing Officer, Postclick
A collaborative and polished marketing leader for 20+ years, Eric Eden knows how to manage global marketing campaigns that deliver results. Now serving as Chief Marketing Officer at Postclick, he leads the marketing team for a tech-enabled services platform that maximizes advertising conversions for consumer brands around the world. With strong dedication to building high-performing teams and driving demand, he offers an impressive track record of managing large-scale projects and creating strategic plans that enable customer acquisition, sales growth, and overall business development. Notable achievements include leading Socrata and hCentive to acquisition, Cvent to IPO in 2013, and generating 99% of 200M revenue via marketing campaigns.
Among others, his areas of expertise include marketing strategy, online advertising, lead generation, event marketing, competitive analysis, brand strategy, and corporate communications. He has built his career around enhancing brand experiences by overseeing the creation of relevant content that connects with core audiences.
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Generating a higher percentage of conversions on your ads can be broken down into more than just getting clicks. Your products or offers deserve a multi-pronged, strategic approach which will lead to higher ROAS. Join us to uncover the various areas where improvements can lead to maximizing your results in the advertising funnel.
After this session, you'll be able to:
Chief Marketing Officer, Postclick @postclick
Sponsored by: Postclick
Postclick is the global leader in digital advertising conversion. Our team is on a mission to automate conversion by dynamically delivering relevant post-click experiences at a scale previously thought impossible. In addition to our flagship solution, our company also owns the leading SMB landing page platform called Instapage - recognized as a leader in G2Crowd’s Personalization, Conversion Rate Optimization, A/B Testing, and Landing Page Software grids, our company is ranked #1 in customer satisfaction.
Precision Demand Gen: Creating A More Predictable Strategy In An Uncertain World
Scott Vaughan, Chief Growth Officer, Integrate
Chief Growth Officer, Integrate
Scott Vaughan is Chief Growth Officer of Integrate, an enterprise Demand Cloud software and solutions provider. Shaped by diverse B2B marketing and revenue leadership roles, Scott leads Integrate’s go-to-market, customer, and growth strategies.
His passion is fueled by working in-market to create new levels of business and customer value for B2B organizations. His approach is influenced and driven by his diverse experience as a marketing leader, revenue driver, executive, market evangelist, speaker and writer on all things marketing, technology and business. He is drawn to disruptive solutions and to dynamic companies that need to transform.
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Business has become digital overnight. As buyers and buying groups tap into the full range of demand channels to make decisions, marketers are struggling to orchestrate a journey that delights their buyers and surrounds their target accounts. Precision Demand Generation is the omni-channel approach that enables marketers to break down silos, connect data, tech and processes, infuse buyer and account data intelligence and create the transformational experiences B2B buyers are expecting.
After this session, you'll be able to:
Chief Growth Officer, Integrate @ScottAVaughan
Sponsored by: Integrate
The Integrate Demand Cloud is a centralized, customizable cloud platform that provides the connectivity, high quality and scale to meet the challenge of building meaningful experiences for buyers. By connecting the components you use to generate demand: your channels; your media, event and data providers; your processes and workflow; and the existing and future technology investments, the demand cloud creates an efficient, effective demand engine. This includes integration and orchestrated workflows with your marketing automation, CRM and analytics systems to deliver increased visibility and insights.
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MarTech Live
[MarTech Live] A Technologist's Guide To Hacking Virtual Event Production
Kim Davis, Editorial Director, MarTech Today, Third Door Media
Marc Sirkin, SVP Marketing & Technology, Third Door Media
Vasil Azarov , CEO, Growth Marketing Conference